Nevue Fine Art Marketing

  • Facebook
  • Pinterest
  • Twitter
  • Home
  • Shop
  • Blog
  • Contact
    • About Nevue Fine Art and Marketing
  • Privacy Policy
    • Cookie Policy
    • Affiliate Link Disclosure Policy
  • Craft Show Sales Printable Tracker
  • Printable Craft Business Planner – 16 Pages
You are here: Home / Blog / How Creating A Pricing Chart For Your Art Will Increase Profits 

March 21, 2018 By Dave Nevue

How Creating A Pricing Chart For Your Art Will Increase Profits 

  • Facebook
  • Twitter
  • LinkedIn

Would you like to sell more art? 

Would you like to increase the profit margin for each piece of art you sell?

How Creating A Pricing Chart For Your Art Will Increase Profits

Do you know exactly how much money you make from each piece of art you sell? 

If you don’t, you are not alone.

One of the first questions I ask an artist when they hire me to coach them is, “How much profit do you make from each piece of art you sell?”

Most artists I ask do not know the answer.

There is no debating that it feels good to sell art you have created, but it would feel even better if you make a profit from the sale.

It costs money to create art, and if you do not calculate the cost of your materials and marketing costs, you could easily see your profits diminish.

Even worse, you might lose money when you make a sale.

In this post, I will discuss pricing strategies but, even more important, be consistent with your pricing.

How To Price Artwork For Beginners

Many variables play a role in pricing your artwork.

  • Medium
  • Size
  • Subject
  • How long have you been an artist
  • Brand awareness
  • Marketing skills
  • Market value

Are you having difficulty deciding what you should charge for your artwork?

Pricing my art was one of the most challenging tasks I faced when I started selling my art.

I felt uncomfortable asking people for money for something I enjoyed creating. 

It didn’t take long to realize that if I wanted to reach my goals, I would have to accept that my work is valuable and people are willing to purchase what I have to offer.

Over the years, I have spent much time researching the market and how to price art to sell.

Understanding how to price art for a profit makes it easier for me to develop a pricing strategy that works.

Are you having difficulty deciding what you should charge for your artwork?

The Art Pricing Guide – How to Price Art to Sell eBook will help you develop pricing strategies for your artwork.

Related Post – How Much Do Pencil Drawings Sell For

The Cost Of Creating Art

Do you know how much it costs you to create your art?

Here is a list of costs I take into consideration when I calculate my profit margin:

  • Art supplies
  • Internet
  • Electricity
  • Heat
  • Water
  • Marketing costs
  • Workspace

Many artists I talk to do not factor in the internet, electricity, heat, water, and marketing costs.

Everything you use to operate a business should be included in the cost of creating your art. 

If you do not calculate all the costs associated with creating your art, you could lose money every time you make a sale.

Knowing exactly how much you spend will help determine your artwork’s price.

Take time now to calculate the cost of running your business.

After calculating all of your costs, decide on how much of a profit you would like to make for each piece of art you sell.

The profit you make will be determined by:

  • How long you have been creating art
  • The medium you use
  • The size of your art
  • The market
  • How well do you market your products
  • The value of your brand

Price Chart

Now that you clearly understand your art prices and why they are priced the way they are, you should feel confident in standing firmly behind them.

The next step is to create a price chart for reference.

What Should be included in the Price Chart:

  • Price based on the size of the art
  • Price based on the material used (for example, the price will go up if you offer a frame)
  • Price of commissioned work (calculate how long it will take to complete a project)
  • Price of prints (if you offer prints of your artwork)
  • Workshops (Based on travel time and time spent with students)
  • One on One class (Based on travel time, cost of materials, and time spent with students)

Fine Art Marketing

Now that you have your prices documented, it is time to start marketing your artwork.

Your price chart will make it easy for you to post consistent prices on all the different platforms you will be marketing on, like blogs, Facebook, Twitter, Pinterest, website, POD sites, craft shows, etc.

With all of the different platforms you can use to sell your art, you might find yourself posting different prices, which will make it confusing or frustrating to your buyers. 

You may even lose a customer if they have discovered they have paid more to buy your art on one platform over another.

Now that you know how to price your art for a profit and use a price chart to keep your prices consistent let’s talk about how to sell your art.

The online art marketing posts, eBooks, workbooks, and courses below will help you build a strategy that will help you build a strong foundation for your online art business.

Art Blog

  • Digital Content Marketing – What Artists Need to Know
  • Optimize Art Blog Posts for Search eBook
  • 28 Day Blogging Challenge for Visual Artists
  • WordPress Dashboard Guide
  • WordPress SEO Basics

Social Media Marketing

  • Easy Social Media Strategies That Drive Traffic to Art Blogs
  • 7 Social Media Marketing Tips and Tricks for Artists

Pinterest Marketing

  • Create a Pinterest Business Account Step by Step
  • How to Use Pinterest to Drive Massive Art Blog Traffic
  • Increase Your Art Blog Traffic with Simple Pinterest SEO
  • How to Start a Pinterest Strategy for Artists
  • How to Create a Pinterest Profile for Your Art Business
  • Pinterest Board Tips That Will Attract Your Target Audience

Email Marketing

  • How To Start Your Email List Today so You Can Sell More Art
  • Ultimate Email Marketing Guide for Selling Art Online
  • 4 Email Opt-in Plugins for WordPress

Final Thoughts On How Creating A Pricing Chart For Your Art will Increase Profits.

Learning how to sell art online is one thing, but learning how to make a profit is another thing.

Take a few minutes to write the costs of creating your art, develop a pricing strategy, and make a price chart to be consistent.

How Creating a Pricing Chart for Your Art Will Increase Profits Overview:

  • How to Price Artwork for Beginners
  • The Cost of Creating Costs
  • Price Chart

Filed Under: Art Marketing, Blog Tagged With: art marketing

About Dave Nevue

Dave Nevue is a Professional Pastel Wildlife Artist and the founder and CEO of Nevue Fine Art Marketing. He also authored the eBook The Productive Artist How to Live Your Dreams, and provides courses on art marketing at Nevue Fine Art Marketing Courses.

Newsletter signup

Join Nevue Fine Art Marketing's Newsletter to receive the latest art marketing articles.

Please wait...

Thank you for sign up!

Art That Sells

Art Marketing

Selling Art Online

How To Sell Art Prints

How To Price Art

Best Oil Painting Supplies

Best Acrylic Paint Supplies

Best Drawing Pencils

 

Disclosure:

Disclaimer: Some links in this post are affiliate links, which means I receive a commission if you make a purchase. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, and StudioPress. To learn more visit Affiliate Link Disclosure Policy

Not every link on this site is an affiliate link.

Related Resources:

Affiliate Link Disclosure Policy.

Privacy Policy

Cookie Policy

 

Where To Start

Art Marketing - Complete Guide For Marketing Art Online

Sell Art Online Startup

Free Drawing Tutorials

Copyright © 2023 nevuefineartmarketing.com · cookie policy[cookie_settings]