Do you feel like you are wasting time on social media? In this article discover how to create a social media marketing plan that will work.
How to Create a Social Media Marketing Plan
Have you ever heard the saying, “Failing to plan is planning to fail?”
This statement holds true to social media marketing. To build an audience and convert them into buyers you will need to develop a clear social media strategy.
There are eight questions you will want to answer before you start to develop your strategy. Preparing in advance will save you a ton of wasted time in the future.
What would you like to achieve?
Understanding the “why” will help you to develop a plan that will guide you to the finish line.
- Do you want to build brand awareness?
- Do you want to build loyal collectors?
- Do you want to drive more traffic to your art blog?
- Do you want to drive more traffic to your online art gallery?
- Do you want to advertise events you will be attending?
- Do you want to interact with your customers?
Take some time and decide on what you would like to achieve.
The time you spend on this now will greatly benefit you soon.
Who will manage your accounts?
Are you planning on outsourcing your social media projects or are you going to be doing the work yourself?
This is an important question to answer.
You will need to know how much time can be devoted to the project.
If you are going to do all the work yourself, you might want to consider only using one social media platform.
It might sound like a good idea to share your art on all social media platforms but you will be wasting your time.
There is no way you will be able to productively do what is required to reach your goals. Sure, you might be able to upload an image of your art on multiple sites, but what will that get you?
How many social media networks should you have?
Answering the question above will help you with this question.
You might want to consider using only one or two social media networks if you are going to do all the work.
Pick networks you are already familiar with and you enjoy to visit.
If you already are familiar with a network, you will not need to waste time learning about the site.
What is the best social network?
The best social network for your art business will be the ones you regularly visit. If you enjoy spending time on specific sites, more than likely the audience you are trying to attract will enjoy the same networks you do.
Another key point is to pick a network you enjoy spending time on. If you do not like a network, you will not put in the effort required to reach your goals.
How often Should I post new content?
Writing content is important if you want to be noticed online. I hope that you already have an artist blog. If not, you are missing out on many opportunities.
You will be able to take the content you write for your blog and share it on your social networks.
This will save you valuable time. After all, you do want to spend some time in the studio.
Posting 2-5 times a day is a good place to start.
Your audience will be visiting the networks throughout the day. By posting throughout the day you will have a better chance of reaching more people.
What type of content should you post?
You will have the choice of sharing images, text, audio or video.
The best answer to this question is whatever your audience enjoys the most.
This will take some time to figure out.
Post your content using all mediums available.
Keep an eye on the trends. In time, you will start to see what medium your audience will engage with the most.
When you find out what your audience likes, produce that type of content.
How can I convert followers into customers?
The key is to build relationships with them.
People are only going to spend money on things they like and trust.
Take the time to let your audience get to know you and build their trust.
Once you have their trust you will have an easier time to convert them into customers.
This will not happen overnight.
You will need to stay consistent with your efforts.
How do I know if my efforts are paying off?
You can study the results using Google Analytics.
Most social media networks also have analytics where you will be able to see what is working and what is not working.
It is important to look at the statistics.
You do not want to waste time on things that will not produce results.
Now you know how to Create a Social Media Marketing Plan!
Social media can benefit your art business greatly if you use them properly.
Do not try to do too much. Many people have fallen victim of this, myself included. You will see better results working with fewer networks.
Take some time answering the questions above and start writing out a monthly art marketing plan that will include social media networks you want to work with.
Analyze the results every month.
Make new goals and plans for the next month.
In time, you will start to see your audience grow and you will have a good chance to convert them into customers.
You might also be interested in:
- How to Create a Social Media Marketing Calendar
- 7 Effective Social Media Marketing Strategies for Visual Artists
- How to Sell Your Art Online Tips
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