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Today’s blogging challenge will be to create a social media marketing calendar to promote your blog posts. If you have not decided on one social media platform at this point, revisit Day 8 Choose One Social Media Platform.
How to Create a Social Media Marketing Calendar
Creating a social media calendar will only take a few minutes to create but will save you several hours of wasted time during your busy week. Not only will it help you to save time but will also help you to provide trackable quality content. In time, you will start to learn what your audience interests are.
To learn how batching projects can save you time reading, Productive Artist Batching.
Benefits of a Social Media Editorial Calendar
- Save Time
- Stay on Track
- A/B Testing
Sometimes specific tasks will feel like a waste of time. However, if you spend some time working on these tasks, you will find you will be more productive with your days.
Spending a few moments every week to develop a strategic plan will save you hours during the week.
When it is time to post on your social media platforms, you will know what to post and when. There will be no wasted time wondering what you should post, and worst yet, find yourself scrolling through your news feed to find what is happening with your friends.
What would you do with a few extra hours in the week? Maybe spend some more time in the studio?
If you post on social media without a plan, you will increase the chance of posting the same content repeatedly.
You need to produce new and exciting content for your audience. If they can predict what you will be sharing, they will scroll past your posts to something new and stimulating.
You want to stop your audience in their tracks with fresh content.
Stay on Track
There is no better way to stay on track than with a to-do list. Your social media editorial calendar will keep you on track and motivated.
A social media calendar allows you to A/B test your posts. A/B testing is when you post the same content different ways to see what will produce more engagement. This is commonly done with various images or text.
Before You Create a Social Media Marketing Calendar
Spend some time researching if you have already been using the social media platform you are going to writing a marketing calendar for. Most platforms have an analytics section where you will be able to find out what posts are performing the best. This information will help you to decide what content to republish. It will also give you some ideas on what you might want to write about in the future.
Look for posts with the most shares, likes and comments. Write them down along with the link that was provided in the post if there was one.
Ask yourself, “Why did this post perform better than the others?”
- Was it educational?
- Was it because it was motivational or inspirational?
- Did it contain humor?
- Was it a video, image or text alone?
- How many people click on the link to be redirected to the blog post?
Answering these questions will help you to develop a more productive calendar.
Azure Collier created a beautiful infographic sharing some valuable information about how often to share content on some of the largest social media platforms. You can see the infographic at [Infographic] What and How Often Should You Post on Social Media?
Here are some of the highlights of the infographic:
- Facebook – post up to 10 times per week. Focus on quality, not quantity.
- Twitter – Post more frequent. Focus on quantity versus quality.
- Pinterest – Post 5-10 times a day. Post large quality images.
- Google+ – Maximum 10 x per week. Use relevant keywords to increase your ranking in Google search.
Once you have decided on what content you will be sharing and how often it is time to create your calendar.
There are many tools available for creating editorial calendars. Some options will be free others will have a fee.
I will be showing you how I use a spreadsheet for all of my social media marketing calendars.
On the top of the spreadsheet title the columns as:
- Post title
- Publish time
On the bottom tabs, you can create a specific page for each social media site you use.
Once a week or once a month you can sit down and plan your calendar. You will save many hours during the month just by spending a few moments to plan.
Every month your posts will be more productive because you will start to see what is working and what is not working.
Depending on what platform you are using, you might be able to schedule your posts once you have finished your calendar, freeing up even more time during the month. There are tools available for scheduling social media posts as well. You will want to look at the pricing to see if it is something that will benefit you and your business.
At the end of every month evaluate how your posts did. Document how many likes, shares, and comments each post received. This task can be done daily, weekly or monthly. Find out what works best for you.
The important thing is to keep proper documents of your performance so you can tweak and adjust your strategy to make it more productive.
Many people turn their backs on planning. They might feel as if it is a waste of time, and they could be doing something more productive. The truth is you will save more time planning than not planning. Create a social media marketing calendar today and start saving time.
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