Are you an artist looking to promote your work on a new platform?
Pinterest can be a great way to reach a broader audience with your artwork.
In this post, we will share how easy it is to create a Pinterest board step by step so you can start promoting your art today.
1. Log into your Pinterest account and hover over “Your Boards” in the top left corner of the page.
2. Click “Create Board” in the drop-down menu.
3. Name your board and choose the category that best describes your artwork (for example, “Painting,” “Sculpture,” or “Drawing”).
4. Click “Create Board.” 5. Add images to your board by clicking on the “Add+” button and then uploading photos from your computer or pasting them on a website URL.
6. Now that you have your board set up, it’s time to promote what you’ve got.
How To Create a Pinterest Board Step by Step
Login to your Pinterest account.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Click Create a Board
Fill out the information in the drop-down box:
- Name of the board. Be creative and precise with the board name. You want to intrigue people to view your board, and you want to make it clear so they will know exactly the content that they will be viewing.
- Description of the board. Write a detailed description of the content that will be on your board. This information will make it easier for people to find your content.
- Choose a category. This will help people find your boards based on what they are searching.
Congratulations you have just created your first Pinterest board.
How to Make a Pinterest Board Private
You have the choice to make a Pinterest board Private (only you can see the board) or Not Private (anyone can see the board).
To make a Private Pinterest Board (Secret Board) go to your Profile Page and click on Boards > Create Board. Click the Secret button to make the board Private.
Private Pinterest boards are a great way for you to save content that does not relate to your art business.
How to Organize Pinterest Boards
Want to make money with your art on Pinterest?
First, optimize your boards for search engine marketing. Use keywords in titles and descriptions where possible to find you when they are searching for something specific. You want to be seen by the right people who will buy your art!
Next, take advantage of how Pinterest recommends content based on what you like and share – it’s a powerful tool for getting more eyeballs on your work. This is why it’s essential to organize all those pins into neat categories so that visitors can easily access everything they might be interested in without feeling overwhelmed (which could turn them away).
And last but not least: collect email addresses from buyers! Give them something in exchange for telling you their emails, like a coupon code or contest entry.
First, you will want to determine the broad categories of what you will be pinning.
The content you pin to your boards should complement your goals and artist brand.
Pinning irrelevant content to your boards will only confuse your audience.
-To maximize success on Pinterest, it is essential to determine the broad categories of pins you will be creating.
-The content you pin should be relevant to your goals and artist brand.
-Pinning irrelevant content to your boards will only confuse your audience.
After you’ve established the categories, it’s time to get specific. You may never know which specific topics will resonate with your audience until you try them out.
-Once you’ve determined the broad categories of pins, you can start getting more specific in what kinds of pins you create.
-No matter what you choose to pin, it can be helpful to experiment with different images and topics until you find the styles that work best for your audience.
Broad category – Wildlife Paintings
Specific Boards – Tiger Paintings, White Tiger Paintings, Elephant Paintings, Eagle Paintings, etc.
Number of Boards
If you are trying to determine how many Pinterest boards are best for selling more art, here are things you should consider.
-Number of Boards: If you are going to be pinning a lot of content to a specific board, it might be more beneficial to break the content up into smaller sections. This will make it easier for your audience to find the content they are searching for.
-Content Quality: You want each board and post on your profile page with high-quality, valuable pins that people can’t find elsewhere! You also want different posts so that people don’t get bored scrolling through all your stuff.
-Board Titles: Make sure every board has a title that grabs attention and tells users what kind of content they will find on that board.
-Board Images: The first thing people will see when looking at your boards are the images you use as thumbnails. Make sure these grab attention and entice other users to click through them!
-Creative Boards: There are many different types of pins you can share. Some of these include infographics, quotes, DIYs, and more! Try to make as many boards as possible that are different from your usual style so your audience will be engaged by new types of content they haven’t seen before!
Create New Boards
You can create new boards at any time. If you decide that you will want to incorporate a new topic, create a new board for it.
Change Board Names
As you are building your Pinterest Business Account, you might decide that you will want to use a different name for a board you have already created. The good news is that you can change a board’s name at any time.
Must-Have Pinterest Boards
As an artist, you know that you need to be on Pinterest to sell your art.
But what boards should you create?
1. Boards that reflect your artist’s blog and brand.
2. Instead of having a board that says the artwork, use different boards that explain the subject and the size.
3. For example, Horse Oil Paintings 24 x 36. The more specific you can be, the better the experience will be for the people landing on your boards.
4. A good tip is to have Pinterest boards with duplicate titles as the categories you have on your art blog.
For more Pinterest board tips, visit Pinterest Board Tips That Will Attract Your Target Audience.
Pinning multiple times throughout the day will produce the best results for you.
The problem is that it will eat up a great deal of your day if you are constantly visiting Pinterest to pin something to your account.
I have recently discovered Tailwind (a Pinterest and Instagram scheduling and analytic tool) that makes it easy to pin content to your Pinterest boards. It takes me less than five minutes to schedule pins for the day. You can even schedule pins throughout the week if you prefer to get a week’s worth of scheduling done in a day. If you would like to save a ton of time, take a look at Tailwind.
Pinterest Boards to Follow
If you are an artist looking to build name recognition on Pinterest, it is important to follow other artists’ boards. This will give you ideas for your pins and help you find new followers.
To find the best content to pin, take a few minutes every week to see what other Pinners are pinning.
Follow anyone pinning valuable content that will be beneficial to your audience. If the content is useful and reflects your brand, pin it to an appropriate board you have created.
People will start to visit you for the content they are searching for because you are providing the best posts for them.
Last but not least, learn from other great pinners and discover different strategies that might benefit your goals.
If you want to be successful on Pinterest, it’s important to create valuable content and follow other pinners creating great pins. This will help you find new followers and get your pins in front of the right people.
Take some time every week to see what other Pinners are pinning and follow anyone pinning valuable content that will benefit your audience. If the content is useful and reflects your brand, pin it to an appropriate board you have created.
In time people will start to visit you for the content they are searching for because you are providing the best posts for them.
Last but not least, learn from other great pinners and discover different strategies that might benefit your goals. Thanks for reading!
More Articles Relating To Pinterest Marketing
Increase Your Art Blog Traffic With Simple Pinterest SEO
Would you like to have more people visit your artist blog? One of the best ways to start receiving traffic to a new blog post is to share them on your social media accounts, including Pinterest. The main difference between a social network like Facebook and Pinterest is that Pinterest is a visual … [Read more…]
Why Artists Should Create A Pinterest Business Account
Pinterest is a visual search engine that has helper small, and large businesses grow their online audience. Unlike most social media networks, people visit Pinterest to purchase products and services. If you are not implementing a Pinterest marketing plan, you might be missing out on some additional … [Read more…]
How To Create Pinterest Images With Canva
Pinterest is an enormous social media site, with over 100 million active users and 50 billion pins. It has become a great visual bookmarking tool for people to save their favorite images from around the web. If you are an artist trying to sell your art online but don’t know how to create … [Read more…]