Any writer’s goal is to create headlines that attract readers. Why? The answer is quite simple. Writers want people to read what they have written. In this article, discover how to create headlines that will attract your target audience.
Create Headlines That Attract Art Buyers
Why are you writing content for your blog? You want to attract people to your online gallery so you can sell more art.
You want to attract people to your online gallery.
Selling art is the main reason artists are spending hours throughout the week sitting in front of the computer instead of in the studio. The more productive you are with your marketing plan, the more art you will sell. The more art you sell, the more time you will be able to spend in the studio.
You spend endless hours on creating your art. Every little detail has a purpose. You do not mind spending the extra time because you want to sell the piece.
The same holds true with your blog posts. You spend extra time trying to write content your audience will enjoy. By providing valuable content for your readers, you know you have a better chance of them becoming collectors of your work and an advocate for your brand. The problem is if you do not have an enticing title people will just scroll past your link in the search results. All of the time and effort you have put into writing your post is wasted.
The problem is if you do not have an enticing title people will just scroll past your link in the search results. All of the time and effort you have put into writing your post is wasted.
I want to share with you this quote I recently saw on Pinterest.
“First Impressions are important. While a book should not be judged by its cover, many people are unlikely to read it if the cover is not inviting.”
The same holds true with your post titles. You have to create headlines that attract people or the hours you spent writing will be a waste.
Copyblogger wrote some interesting statistics in a post about the importance of a good title.
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
Out of a hundred people coming across your post, you might be lucky if twenty people read your content. If you want any chance of selling more art, you need to increase the percentage of people clicking on your posts.
You have one chance to grab someone’s attention while they are scrolling through the web. That one chance you have can be measured in seconds.
Writing a great headline does not mean you will have success with your post. The content of the post has to be equally valuable to the reader.
On the other hand, it does not matter how useful your content is if the title does not intrigue the reader. The content of the post will never be read.
The 50/50 Headline Rule
Some of the best writers claim to spend fifty percent of the time it takes to create a post from start to finish just on the headline alone. All of the time dedicated to research, writing, and proofreading is matched with the time devoted to writing a seven or ten-word headline.
If your post is that pertinent to your business, you better spend the time required to write a great headline.
I have also heard writers spending up to eighty percent of the time on a title. Think about this for a second, eighty out of a hundred minutes is devoted to a headline.
I want to clear something up. It does not mean that you have to spend half of your time writing a post on the title. What matters is you have a headline that will grab someone’s attention. It doesn’t matter if it takes you two minutes or two hours. What is important is that you intrigue people with your headline, so they will want to continue to read your content.
Sandy Franks wrote a great article “The Scientific Approach to Writing Great Headlines” for American Writers & Artists Inc.
In the first few sentences, Sandy really has you thinking. She went on to say:
“How long does it take you to write a headline for your sales letter? A few minutes… a few hours… a few days?
If you answered a few minutes, you aren’t writing the best headlines. In fact, you are probably writing the worst headlines ever.”
Sandy is addressing headlines for sales letters, but this holds weight for all headlines. It doesn’t matter if you are creating a headline for a book, video, article, piece of art, etc. If the headline doesn’t grab someone’s attention, the content will not be seen.
Sandy went on to say:
“That’s because the art of crafting a great headline comes from effort. And the minimum effort you should put into drafting headlines is 15 Alternative choices before you finally come up with one that is usable.”
I love this statement. “A great headline comes from effort.” Isn’t this true with everything? If you want to be good at something you have to put effort into it. Was your first painting or drawing the best one you have ever created?
I am sure that if you look back through the years, you can see a steady progression. Why? Because of repetition. You are continuously working on the same skills required to create the art you create. Therefore you are getting better with every stroke on the canvas.
The same holds true with your writing skills. The more effort you put into your writing, the better your writing will become.
Tips On How to Create Headlines That Increase Clicks
One way to attract a reader’s attention is by using numbers in your titles.
According to Debra Jason:
“Our brains are attracted to numbers because they automatically organize information into a logical order. In marketing and advertising, your headline is an advertisement for your content. A single, small odd-numbered digit, like 7 for example, is like candy for your organizational mind.”
“Digits enhance the scalability of web content.”
Studies have shown that odd numbers receive more clicks than even numbers.
When you are writing a headline with a number, use the numeral instead of using the word.
“7 Best Places to Display Your New Art” instead of “Seven Best Places to Display Your New Art.”
According to CoSchedule:
There are three steps you should take for writing powerful headlines.
Step 1 – Capitalize on the type of headlines that convert.
Step 2 – Captivate your Audience with the right word balance.
20 – 30% Common
10 – 20% Uncommon
10 – 15% Emotional
At least one Power word.
Visit CoSchedule for a free tool that will grade your titles.
According to Neil Patel:
There are four rules to follow for writing attention-driven headlines.
Make the Headline Unique
It should convey a sense of urgency
Your headline has to be useful.
Start implementing these three strategies to help improve your click-through rate. You do not want to spend hours writing content that no one will read.
Today I would like you to take a look at one of your posts and come up with fifteen different headlines for it. Be creative and come with different angles, you can always revise certain words later.
Read How to Write Great Titles that Generate Blog Traffic for more information on how to construct the perfect title. In the article, you will learn more in depth strategies to help you create headlines your audience will be attracted to.
The article provides more detail about:
- Rough Draft
- Keep Your Titles Accurate
- Title Length
- Keep it Real
After you have decided on what title you would like to use, revise your post with the new title.
You might want to consider writing down the statistics of the post you are editing from Google Search Console. You will be able to test the title to see if there were any changes. It will take about four weeks for you to start seeing the results.
Taking a few moments to track your information will help you to optimize your art blog faster. You will know exactly what is working and what is not working.
The internet is a crowded place. You need to do everything you can to attract attention so that people will find you. An excellent way to start is to create headlines that will attract readers.
After you have hooked the readers to click on your post, your objective is to provide value, so they will want to continue to visit your site.
Are You Struggling with Your Writing Skills?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today