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Are you finding it difficult to come up with different topics to write about for your art blog? Do you find that you are wasting time thinking of ideas when you are sitting at your computer? In this post, you will discover how to create great post ideas that generate blog traffic so you can sell more art online.
Original Pen and Ink Drawing by Dave Nevue
By the end of this post, you will know…
- Why You Should Create Unique Blog Ideas Before You Start Writing
- Prevent Writer’s Block
- Keep A Flow
- Keep The Readers Wanting More
- Schedule A Time To Brainstorm Ideas
- How To Come Up With Ideas
- Time Management
How To Create Great Post Ideas That Generate Blog Traffic
How many times have you put your blog on the back-burner because you didn’t know what you were going to write about?
I struggled with the same thing when I started blogging. In fact, I struggled with writing in general.
It was not until I stumbled on Everybody Writes – By Ann Handley
Not only did Ann’s book motivate me to write but it also helped me to express my thoughts more clearly.
I learned early on that in order for me to build an online graphite art business I had to create content that would attract my target audience.
I would listen to digital marketing podcasts on the way to work and while I was drawing and the common theme that everyone was talking about was blogging.
So I knew that if I wanted to succeed I had to learn how to blog.
Here is an inspirational video that helped me to stay motivated through the tough times of blogging.
When I started Nevue Fine Art Marketing I challenged my self to write every day for a year. Let me tell you, it was painful.
A 500-word post would take me 2-3 hours to complete and it was gibberish nonsense. I knew what I wanted to say but I did not know how to write my thoughts in text.
Even though it was difficult for me I kept at it. I did not miss one day and to be honest I am still writing every day (I do take time off for vacations).
Ann stated in her book that writing is a skill that can be learned and she is right. I did learn how to express my thoughts in text and writing has become a lot easier. I can honestly say that I enjoy writing now. In no way am I saying that I am a great writer but I can say that I can get my points across better than a few years ago.
In less than three years I am happy to say that NFAM (Nevue Fine Art Marketing) receives over 75,000 monthly page views. I am now able to help artists around the world start, grow and monetize an online art business.
You can and will have the same success as I did as long as you write consistently, willing to learn and can stay patient for a couple of years while your blog is building authority with the search engines.
Later in this post, I am going to go over how to come up with blog topic ideas but first I would like to cover why it is important to create blog post ideas.
Why You Should Create Blog Ideas Before You Start Writing
Below are three reasons to create a list of topic ideas for your art blog.
- Prevent Writer’s Block
If you are not prepared to write, you might find that you are staring at the computer wasting time.
There have been many times in the past that I felt like I was just wasting my time and not being productive.
I knew I had to get an article published so I would just write about anything.
Even though I got an article published, it was not good quality, and it did not focus on my artist blog objective.
In reality, it was a waste of my time and my reader’s time.
I discovered that if I took some time out of the week to brainstorm some post ideas I would be more focused when it is time to write.
I know what I will be writing about, I am prepared and I can get the job done quickly so I can move on to the next task.
Try this strategy for a month and let me know how it is working for you.
- Keep A Flow
By brainstorming ideas, you will be able to maintain a constant flow of your blog. This will make a more enjoyable experience for your readers.
Many successful artists build on previous blog posts. Every post they write is like another chapter of their journey.
If you can make it an enjoyable experience for your readers and connect with them they will want to visit your blog on a regular basis.
If your blog posts are all over the place, you will confuse your readers, and they will go elsewhere.
- Keep The Readers Wanting More
Just like any great author or sitcom you want to be able to have the readers wanting more. You want them to visit your blog on a regular basis.
If you brainstorm post ideas, it will be easier for you to keep building on the previous post and leave them hanging at the end of the post.
Some bloggers will write what their next post will be at the end of every post. That is an excellent way to have the readers excited about the next post. This strategy cannot be done if there are no post ideas planned ahead.
Schedule Time To Brainstorm Blog Ideas
For this to work, you will need to set up a time for you to be able to brainstorm different post ideas.
The amount of time that you will need to put aside for coming up with ideas will determine how often you are going to be posting.
If you are posting once a week, you might only need to sit down once a month and map out what you will be covering for the next month.
If you are posting on a more frequent basis, you might find it to be more helpful if you schedule a few times a month for brainstorming post ideas.
The important thing is that you never allow yourself to run out of material.
You might be thinking that scheduling time to write a blog topic list is just adding more jobs to your to-do list.
This is true but you will be adding a job that will save you time during the week.
How To Come Up With Ideas
Here are the strategies I use to create my lists.
Take these strategies and revise them to best fit your schedule and business goals.
When you are coming up with different ideas to write about, you will want to focus on the objectives of your blog. Build off of older posts to build your art brand that will attract your target audience.
Ask yourself these questions:
- What is the purpose of my blog?
- Is it to sell original art?
- Is it to sell prints of your artwork?
- Is it to keep people informed of your events?
Every post should complement the purpose of your blog.
Another question you will want to ask is how will this post benefit my readers?
Let me give you an example of how you can build on older posts.
Let’s say that you paint flowers.
Flowers will be the focus of your articles. Your objective is to sell your artwork.
Topics focusing on your main topic:
- Flower arrangements
- Supplies used to create the art
- The inspiration for painting the flowers.
- Images used for inspiration.
- About your passion for the flower.
You can see how easy it is to provide a significant amount of material for your audience to read that will be entertaining for them.
The more that they get to know about you and your passion. The more they will want to purchase the art that you create.
You can even take the article about roses and break that down into multiple articles about the different types and colors of roses. This might even inspire you to paint or draw more varieties of flowers and arrangements.
Would you like to know what separates successful people from people who fall short of their business goals?
It all boils down to time management.
We all have the same jobs that need to get done.
The people who have learned how to manage their time and get the jobs done will win.
For tips on how to be more productive with your time download my Get More Done in Less Time – The Part-time Artist eBook.
Being prepared will save you time and allow you to build your art brand. Write the best posts that you can for your readers. Brainstorming post ideas will make this an easy process for you.
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