How excited are you to start your Facebook Business page? This is a step by step guide that will help you to create a Facebook fan page.
Create a Facebook Fan Page
Creating a Facebook Fan page is easy. Follow the steps below, and you will have your artist Facebook fan page live in no time at all.
You will need a Personal profile page to create a fan page.
In your personal Facebook profile page hover over the drop-down on the top right of the menu. Click the Create Page link.
Choose a Category
You will need to pick a category for your fan page. Some people say that the category will help your page rank higher in the search engines. I am not sure how much weight choosing one category over another category is, but you will want to choose a category as close to your brand as possible. If it is an artist page you are creating, you will want to go with the Artist, Band, or Public Figure option.
- Local Business or Place
- Company, Organization or Institute
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Select a Category from the Drop-down Menu
Pick a category that will best describe your Page. If you can’t find an exact match that is not a problem, find one that best describes.
You can change the category of a page at a later time, but you will not be able to change the type of page you are creating.
Facebook Fan Page Name
Now you will be creating a Facebook fan page name. The easiest way for you to build online brand awareness is by being consistent with your name, logo, colors and content online. You might want to consider using the same name for all of the social media accounts you are on.
There are going to be some Facebook username rules that you will want to review.
- You can only have one username per fan page.
- You can not use a username that has already been claimed.
- Usernames can only contain alphanumeric characters.
- Periods (“.”) do not count as a part of a username.
- Usernames must contain over five characters and no more than 70 characters.
- Only an admin can create or change the username for a page.
Facebook will also allow you to change the name of the Page up until you reach 200 fans. It might be more difficult for you to change the name when you have over 200 fans.
Read the Facebook Page Terms. After you have read the terms, select the I agree to Facebook Page Terms box and click to get started.
You will now be asked to upload your profile picture. It is important that your profile picture represents your brand. The profile picture is the image that is displayed next to every post published in someone’s newsfeed.
Take some time to think of the perfect profile picture for your page. The image should represent you, your artwork and your brand.
Build brand awareness by keeping the same profile picture. People will become familiar with your thumbnail and know it is your posts in their feed just by seeing your profile picture. If you regularly change your profile picture, people will not be able to recognize your posts quickly which will increase the chance of them overlooking something important you wanted to share.
Once you have uploaded your profile picture, the next step will be to fill out the About Information.
Basic About Information
The Basic About Information field that is limited to 155 characters, indexed by Google and displayed on the right side of your Page for people to learn a bit about you.
Facebook allows links in the About section. You might want to seriously consider adding a link to your art gallery or other sites you would like to have your audience to visit.
When you have finished filling out the About section, click the Yes button stating that you are a real business, product or brand.
Congratulations your new Facebook Page set up. Facebook will now take you through a series of steps that will help you to optimize your Page. These steps will not need to be done at the moment, but I recommend doing so.
Like Your Page
The first step Facebook will ask you to do is to like your Page. It is not mandatory to like a Page that you have created, but it is a good practice to do so. Your friends and family on your profile page will notice that you have a new Page and they might be interested in learning more about it.
Invite Your Email Contacts
Facebook will now ask you to invite your email contacts. I do not recommend doing this until you have your Page exactly the way you have it envisioned with some valuable content available for the audience to view.
Adding people from your email list can be done at any time so do not feel rushed to invite them until you feel comfortable and are satisfied with the look and feel of your Page.
Facebook Cover Photo
Next, you will want to add a Cover photo to your page. The Facebook cover photo is the large image that is displayed on the top of the Page and is a perfect place to add a logo.
It is important to keep your logo consistent with every online account that you are using. People will be able to identify who you are no matter if they see you on Twitter, Facebook or your website.
To change your Fan Page cover photo:
Go to your Fan Page.
Click on Camera Icon located on the bottom right of the cover photo.
Next, you can choose to upload a photo from your computer or choose from your Page photos you have already added.
After you have clicked on a photo, you wanted to add a cover photo you drag the image up or down to reposition it.
When you are happy with the position of the picture, click Save.
There are some Cover photo guidelines that you will want to be familiar with when you are creating your cover photo. Facebook frequently changes their guidelines and policies, so be sure to search for any changes to the guidelines Facebook might have added.
Facebook Cover Photo Guidelines:
Your image must be unique and represent your page.
You are allowed to change the cover photo. Experiment to see what works best for your audience.
Dimensions – Cover photo dimensions are 828 pixels wide x 315 pixels tall on PC, and 640 pixels wide by 360 pixels tall on smartphones.
Use PNG files for higher quality images.
Review Page Terms to make sure that your image is not violating any rules.
The next step is to add in some basic information to let the word know who you are and what your page has to offer.
You can access the about page by clicking the About Link locate on the left sidebar.
Information you will be able to add:
- Start Date
- Release Date
- Short Description
- Long Description
- Personal Interests
- Official Page
How easy was it for you to create a Facebook Fan page? Now you are ready to share your story to millions or should I say billions of people. Share your Facebook Page in the comment section bellow to start sharing it with everyone.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.