How excited are you to start your Facebook Business page? This is a step-by-step guide that will help you to create a Facebook fan page.
Creating a Facebook Fan page is easy. Follow the steps below, and you will have your artist’s Facebook fan page live in no time at all.
You will need a Personal Profile page to create a fan page.
On your personal Facebook profile page, hover over the drop-down on the top right of the menu. Click the Create Page link.
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Choose a Category
You will need to pick a category for your fan page. Some people say that the category will help your page rank higher in search engines. If it is an artist page you are creating, you will want to go with the Artist, Band, or Public Figure option.
- Local Business or Place
- Company, Organization, or Institute
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
Select a Category from the Drop-down Menu
Pick a category that will best describe your Page. Find one that best describes if you can’t find an exact match, that is not a problem.
You can change the category of a page later, but you will not be able to change the type of page you are creating.
Facebook Fan Page Name
Now you will be creating a Facebook fan page name. The easiest way for you to build online brand awareness is by being consistent with your name, logo, colors, and content online. You might want to consider using the same name for all of the social media accounts you are on.
There will be some Facebook username rules that you will want to review.
- You can only have one username per fan page.
- You can not use a username that has already been claimed.
- Usernames can only contain alphanumeric characters.
- Periods (“.”) do not count as a part of a username.
- Usernames must contain over five characters and no more than 70 characters.
- Only an admin can create or change the username for a page.
Facebook will also allow you to change the name of the Page up until you reach 200 fans. It might be more difficult for you to change the name when you have over 200 fans.
Read the Facebook Page Terms. After reading the terms, select the I agree to Facebook Page Terms box and click to get started.
You will now be asked to upload your profile picture. Your profile picture must represent your brand. The profile picture is the image that is displayed next to every post published in someone’s newsfeed.
Take some time to think of the perfect profile picture for your page. The image should represent you, your artwork, and your brand.
Build brand awareness by keeping the same profile picture. People will become familiar with your thumbnail and know it is your posts in their feed just by seeing your profile picture. If you regularly change your profile picture, people will not be able to recognize your posts quickly, which will increase the chance of them overlooking something important you wanted to share.
Once you have uploaded your profile picture, the next step will be to fill out the About Information.
Basic About Information
The Basic About Information field is limited to 155 characters, indexed by Google, and displayed on the right side of your Page for people to learn a bit about you.
Facebook allows links in the About section. You might want to seriously consider adding a link to your art gallery or other sites you would like to have your audience visit.
When you have finished filling out the About section, click the Yes button stating that you are a real business, product, or brand.
Congratulations on your new Facebook Page setup. Facebook will now take you through a series of steps that will help you to optimize your Page. These steps will not need to be done now, but I recommend doing so.
Like Your Page
The first step Facebook will ask you to do is to like your Page. It is not mandatory to like a page you have created, but it is a good practice. Your friends and family on your profile page will notice that you have a new Page, and they might be interested in learning more about it.
Invite Your Email Contacts
Facebook will now ask you to invite your email contacts. I do not recommend doing this until you have your Page exactly the way you envisioned with some valuable content available for the audience to view.
Adding people from your email list can be done anytime, so do not feel rushed to invite them until you feel comfortable and satisfied with your Page’s look and feel.
Facebook Cover Photo
Next, you will want to add a cover photo to your page. The Facebook cover photo is the large image displayed on the top of the Page and is a perfect place to add a logo.
It is important to keep your logo consistent with every online account you are using. People will be able to identify who you are no matter if they see you on Twitter, Facebook, or your website.
To change your Fan Page cover photo:
Go to your Fan Page.
Click on the Camera Icon on the bottom right of the cover photo.
Next, you can upload a photo from your computer or choose from the Page photos you have already added.
After clicking on a photo, you want to add a cover photo, and you drag the image up or down to reposition it.
When you are happy with the position of the picture, click Save.
You will want to be familiar with some cover photo guidelines when creating your cover photo. Facebook frequently changes its guidelines and policies, so be sure to search for any changes to the guidelines Facebook might have added.
Facebook Cover Photo Guidelines:
Your image must be unique and represent your page.
You are allowed to change the cover photo. Experiment to see what works best for your audience.
Dimensions – Cover photo dimensions are 828 pixels wide x 315 pixels tall on PC and 640 pixels wide by 360 pixels tall on smartphones.
Use PNG files for higher-quality images.
Review Page Terms to ensure that your image is not violating any rules.
Clickable Facebook Cover Photo
As an artist, one of the best ways to sell more art is to have a clickable Facebook cover photo. A clickable cover photo includes a link to your online portfolio or website. When someone sees your cover photo and clicks on it, they will be taken directly to your website, where they can see more of your work and purchase paintings.
Including a clickable link in your Facebook cover photo is easy to get more traffic to your website and sell more paintings. It’s important to make sure that the link is prominently displayed in the cover photo so that people will know that they can click on it. You can add text to the cover photo or use a call-to-action button. Be sure to test the link before you publish it to ensure that it’s working properly.
The next step is to add some basic information to let the world know who you are and what your page offers.
You can access the about page by clicking the About Link located on the left sidebar.
The information you will be able to add:
- Start Date
- Release Date
- Short Description
- Long Description
- Personal Interests
- Official Page
How easy was it for you to create a Facebook Fan Page? Now you are ready to share your story with millions or billions of people. Share your Facebook Page in the comment section below to share it with everyone.