Would you like to know how craft blogs make money?
Are you publishing high-quality blog posts that nobody reads?
Are you uploading your craft blog posts on Pinterest, Facebook, and Twitter and still having no luck?
Making money from your craft blog starts and ends with traffic.
Crafters who do well blogging might share some marketing strategies that help them reach a broader audience, but it takes more than pinning on Pinterest to be successful blogging.
A successful content marketing strategy starts with a keyword marketing strategy.
Read How To Start a Craft Blog if you do not have a craft blog.
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What Are Keywords
Keywords are words or phrases that explain the main topic of what your content is about.
When people search for content to read online, they type keywords into the search engine search bar, and a list of the best posts relating to the keywords will be displayed for the reader to choose from.
The number one spot gets the most traffic then, followed by the next two spots.
The main objective is to rank in the top three for each blog post you publish.
Importance of Keyword Research
What is keyword research?
A blogger’s keyword marketing strategy is designed to discover keywords to rank for traffic to a website.
It is one thing to rank number one in the search results, but your blog post will never be read if nobody searches for the keywords you are ranking for.
Keyword Marketing Strategy Outline
Step 1 – use a tool to discover the main keyword that describes your writing topic.
Step 2 – search for keywords that are not hard to rank on page one.
Step 3 – write content better than the top three posts ranking for that particular keyword.
Google has a sophisticated algorithm to index content according to relevance. The objective is to provide the best content to their audience.
Your job is to research the search ranks for particular keywords, identify easy-to-rank keywords, and write the best content for those phrases.
Best Keyword Tools
Many keyword tools are available to discover keyword phrases they can rank for.
There are both free tools and premium tools available. Free tools are a great way to start, but you will get more accurate results utilizing premium keyword research tools.
Free Keyword Tools For Craft Blogs:
- Google Search Console
- Google Keyword Planner
- Manual Google Search
- Ask Real People
Premium Keyword Tools For Craft Blogs:
Implementing a keyword marketing strategy for your craft blog will increase your search rankings.
However, it is essential to write for your readers.
Writing in-depth content that relates to keywords will:
- Increase social shares
- Keep readers on your page longer
- Increase search engine ranks
- Turn potential customers into loyal fans
- Drive more traffic to your website
Craft Blogger’s Keyword Marketing Strategy Series
Below is a list of NFAM’s most popular keyword marketing blog posts.
After reading the posts, you will better understand the importance of keywords.
You will discover how to use keywords in your craft blog posts and optimize your post with LSI keywords.
You will learn where to include keywords in your craft blog posts, like the headline, introduction, end of the post, etc.
Learn From Top Craft Bloggers
One of the best ways to discover how to make money from your craft blog is to study what works for famous craft bloggers.
Take a look at:
- The look of their craft website
- How easy it is to navigate on their craft website
- The top menu bar
- How many blog posts do they post per month
- The titles of their blog posts
- The length of their blog posts
- The use of keywords and LSI keywords
- Internal and outbound links
Popular Craft Blogs:
More and more craft bloggers are trying to make money from their crafting skills. Study popular craft blogs and identify different craft keywords that are driving traffic to their sites. Craft blogs make money only when their posts drive traffic to their website.
Would you like to start making money from your art and craft blog?
Developing a content marketing strategy that will drive readers to your craft blog is essential.
How To Discover Keywords In A Craft Blog Post
Discovering what keywords other crafters are using t drive traffic to their sites is easier than you might think.
Keywords Everywhere is a Chrome extension that shows search volume, CPC & competition on multiple websites.
You can see a list of related keywords and a list of related keywords people are searching online when you type in a keyword in Google’s search.
There is also a paid option that provides metrics about the keywords.
You can also see how many keywords a particular post has and how often they are used by right-clicking over the blog post and clicking on the Analyze This Page link.
The information gathered by studying other blog posts is imperative for a craft blogger’s keyword marketing strategy.
Final Thoughts On Craft Blogs
There is a lot of valuable information in the posts highlighted under the craft blogger’s keyword marketing strategy section.
At first, all of the information might seem a little overwhelming.
To get the best results, use the keyword marketing strategy series as a checkoff list and work on one strategy at a time.
Continue to implement more strategies until they all become a part of your content marketing strategy.