Having a beautiful blog with nothing on it but images of your artwork is not enough to generate traffic to your artist website. If you want to start generating traffic and building momentum for your art business, you’re going to need to add content along with your artwork. The importance of content writing should not be overlooked.
What is content writing?
Content writing for blogs, businesses or websites is information about the blog or business that focuses on the brand and products.
This type of content is what most people are looking for when they search for things on Google.
Most people search online for entertainment, information or an opinion.
The more content your art blog has, the better chance your blog will be found in the search results.
For example, if you have a hundred different blog posts on your site, you will have a hundred different ways a person will be able to discover you in Google’s search.
If you only have ten different blog posts published, there will only be ten different ways your future art collectors can find you.
You can see just by this example how important content writing is if you want to be found online.
Publishing new blog posts on a regular schedule will also give an incentive for a viewer to revisit your blog and become future buyers.
SEO (Search Engine Optimization)
SEO is the process of optimizing your website, pages, and posts to get free organic traffic from the search engine page results.
Optimizing your site will make it possible for search engines to understand what type of content and services your site provides.
Valuable content and SEO-optimized blog posts rank higher on the search engine results page.
The top three links in the search engine page result receive the most traffic.
Your objective for writing art blog posts is to drive traffic to your artist’s website.
Optimize your website so it will rank high in the search engine page results.
To learn more about search engine optimization visit the posts below.
- The Ultimate SEO Guide For Artists
- The Importance Of SEO In Fine Art Business
- SEO Tips For Artists – Increase Artist Website Traffic
- Use SSL – SEO Basic For Artists Selling Art Online
- WordPress SEO Plugins
- 16 SEO FAQs For Artists Selling Art Online
- URL Structures
- Increase Page Rank – Optimize Your Art Blog Posts
- How To Generate Free Traffic With Basic SEO
When you type in a phrase in Google’s search, you are typing in keywords.
Google takes your query and finds the best content that relates to your keywords.
The content displayed in the search engine page results is ranked in order of importance. The best content wins the race and will receive the most clicks.
Successful content is content that can drive free organic traffic to your art website.
Knowing what your potential art collectors are searching online for will help you to write content tailored to them.
How do you know what people are searching for online?
You can easily find what keywords people are searching for with keyword research tools like Keysearch.
Keysearch is the most powerful, easy-to-use, and affordable keyword research tool available.
- In-depth keyword research
- Keyword difficulty checker
- SEO competition analysis
- Rank tracking
- Brainstorm niche ideas
- Backlink Checker
- Webpage audit analyzer
- Competitive analysis
- API & white-label reporting
Writing quality content is only one piece of the puzzle when it comes to increasing website traffic.
If you create content that nobody is searching for, you are wasting your time.
Use a keyword research tool like Keysearch to give you an edge over the competition.
To learn more about keywords visit the posts below.
- Keyword Research Strategies For Artists Selling Art Online
- Why Keyword Research Is Important For Optimizing Blog Posts
- How To Use Keywords Effectively In Art Blog Posts
- How To Optimize Your Art Blog Posts With LSI Keywords
- Sell More Art Online Keyword Research Basics
- Keywords 101
- 3 Free Keyword Research Tools
What is content marketing?
Content marketing is publishing and promoting blog posts that will drive traffic to your site. The objective is to drive people to your site that wants to purchase your art.
Websites that regularly publish website content tend to rank higher in search results over time.
Creating a content calendar will help you to keep track of your written content strategy.
Consistency is the key to the growth of your online art business.
To learn more about the best length for blog posts and what topics to write about, visit the posts below.
It takes time for blog posts to rank on the search results page. To get the ball rolling, share your new blog posts on social media like Facebook and Twitter.
Pinterest is another excellent platform to drive traffic to your blog posts while you are waiting for them to rank in the search engine pages.
To learn more about Pinterest visit the posts below.
Providing valuable content on your blog will build trust from potential buyers.
When you share your knowledge, you show the readers you are an expert in your field. Your readers will start to go to you for any information they are looking for on the topics you cover.
When a reader goes to you for advice, they will buy from you. Why, because you have already gained their trust.
They do not see you as a salesperson just trying to take their money. Customers will feel more confident purchasing from an artist that they know and trust.
It takes more time and effort to build someone’s trust online. They can not see your expression or hear the tone of your voice. Trust is built by providing content that will help solve a problem.
In time a reader will start to get to know and respect your opinion. They will feel as if they already know you without meeting you in person. At that point, they will be willing to give you money for art that they can not feel or touch before purchasing.
Writing can be one of the most difficult jobs artists face in the beginning.
If you are new to blogging, you probably have not written anything in length since you were in school.
I have learned over the past fifteen years that the best way for me to write is as if I were talking to someone across a table.
I just write what I would say in a regular conversation. This has become my voice, and when people read my work, they know it is from me. It takes some practice but you will get the hang of it, and you will find your writer’s voice.
You will notice it becomes easier over time. Just like anything in life. The more you do something the more efficient you will become. Do you remember how long it took you to create a piece of art when you first started? Just like your art, your writing will evolve over time.
Publish Your Post
Many artists are afraid to publish a post because they do not think it will be good enough. No matter how much time you spend on an article, you will never think it will be good enough. You just have to publish the post, you can always go back and revise it in the future.
I go back and revise old posts on a regular schedule. There are many times when I read an old post and ask myself, “What was I thinking?” I find simple spelling and grammar errors that were overlooked.
Revising old posts helps me to fix any spelling or grammar errors and keep the content up to date.
Blogging ideas to get you started
Many bloggers struggle when it is time to decide what they will be writing about. Here are some ideas to help get you started.
- Write about your latest artwork.
- People also enjoy watching art in progress.
- Talk about what inspires you to create.
- Teach your techniques.
- Share what artists inspire you.
There are so many topics that you can write about.
Once you make writing a habit, you will find that it becomes easier.
For more post ideas read 110 Art Blogging Ideas.
Content Writing Tips
Kari Dephillips wrote a fantastic post about how to write posts that will rank high and people will enjoy reading.
1. Always start with keyword research for SEO.
2. Keyword stuffing is never okay
3. Drive toward powerful calls to action
4. Email vs. e-mail, Internet vs. internet, and other style debates
5. Always hyperlink to your sources
6. Make the reader feel something.
7. Keep the action in your content writing
8. When writing for the web, chop it up.
9. Update your links
10. Invest in a good SEO suite
11. Don’t forget SEO best practices
12. Give your readers a reason to care from the first sentence
13. Paint a picture
14. “Do’s and Don’t’s” vs. “Dos and Don’ts” — which is correct?
15. If you’re not sure, look it up
16. Dictionary.com is your friend — so visit the site often.
17. Don’t call a banana an elongated yellow fruit
18. Revamp posts for maximum value
19. Web site vs. website vs. web site
20. Keep the reading level low
21. Provide added value
22. Never self edit your work (at least, not right away)
23. Level up your skills with online content writing & SEO training
To learn more, visit Content Writing Tips by The Content Factory.
Content writing is a tool used by businesses of all sizes to build an audience online.
Today will be a great day for you to start your artist blog if you do not have one yet.
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