Do you sell art online? Would you like to see more traffic visit your online art gallery? There is good news. You can drive more traffic to your gallery with a content marketing plan.
How to Write a Content Marketing Plan Increases Art Sales
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What is an Art Marketing Plan?
Wikipedia defines a marketing plan as,
“A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.”
Would you like to sell art online when you are in the art studio creating art?
Would you like to sell art while you are sleeping?
You can by developing an online art marketing plan.
Your art marketing plan will be the blueprint for your art business.
Learn how to develop an art marketing plan so you can start selling your art while you are in the studio or even while you are sleeping.
What Should be Included in an Art Marketing Plan?
It does not matter if you are selling your art online, at craft shows or even an art gallery.
You need to build brand awareness and make a presence.
Today’s marketing is so much different than fifteen or twenty years ago.
In the past, businesses would spend money on advertisements. This was done with different mediums such as television commercials, newspaper ads, bulletin boards and radio advertisements.
It was a gamble for businesses. There was no guarantee that the money spent on advertisements would generate revenue.
Today businesses small and large do not have to spend a large amount of money on advertisements that are not guaranteed to show results.
The internet has changed the way people shop.
Anyone can instantly get reviews on a product, learn more about a business and shop for the best prices.
According to Nielsen:
77% of consumers are more likely to buy a new product when learning about it from friends or family. READ ARTICLE
84% of consumers say they either completely or somewhat trust recommendations from family and friends. READ ARTICLE
43% of consumers are more likely to buy a new product when learning about it on social media. READ ARTICLE
68% trust online opinions from other consumers, which is up 7% from 2007 and places online opinions as the third most trusted source of product information. READ ARTICLE
People do not have to rely on the words from businesses anymore.
There are four marketing strategies you will want to focus on to separate yourself from the crowd.
- Online Gallery
- Content marketing
- Social Media marketing
- Email marketing
By developing an art marketing plan for each of the categories you will watch your art business grow larger than you could have ever imagined.
Keep in mind everyone will see different results, based on the amount of effort put into marketing, artistic style, and audience.
Your art marketing plan will be the blueprint for your art business.Click To Tweet
What is Content Marketing?
Content marketing is defined by Wikipedia as:
“A form of marketing focused on creating, publishing and distributing content for a target audience online.
It is often used by businesses in order to:
Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Engage an online community of users
Many artists think creating content is just about blogging.
Content is more than writing a description for your artwork or writing a blog post about the tools you use.
Content marketing is getting your message across to your target audience and can be done by text, video, audio or images on multiple platforms. The platforms include newsletters, blogs, online art galleries, social media sites, podcasts, video channels, and eBooks.
For you to sell art online and separate yourself from your competition you will need to produce content on with text, videos, audio, and images.
The more people you can attract to your online art gallery, the higher your chance will be to land a sale.
At first, you might be thinking, “There is no way I will have enough time to produce all of this content.”
I will be the first one to tell you, “It is a lot of work and at first it does seem overwhelming.”
I also want to say, “It can be done. Once you find your rhythm you will soon realize it is possible.”
A good portion of my eBook, The Productive Artist – How to live your Dreams goes over the importance of time management.
When you can get organized and work smarter you will realize you can get a lot of work done in a little amount of time.
If you struggle with being organized, you might want to start by organizing your desk.
It takes more than having an organized desk to be successful.
Let me be blunt for a moment.
Do you want to sell art online?
Do you really want to sell art online?
If you say, “Yes” then you will need to do everything that is required to sell art online or even offline.
Not only do you need to be an artist, but you will also need to be a business person.
You need to develop an art marketing plan. The longer you fight this, the longer it will take you to reach your goals.
An important part of your art marketing plan will be to create content and a lot of it. Let me tell you through years of experience, quality content is more important the quantity.
You will need a lot of content to be found online, however, you will need to produce quality content to build a following who will be interested in buying your art.
You will often hear people say, “You can make a lot of money selling art on Facebook.”
Or you might hear stories about artists making a lot of money selling art on Instagram.
Be careful of everything you hear. There is no easy fix.
Hard work, dedication, motivation and not quitting too early are the key factors of someone reaching their goals.
If you are willing to work hard and do whatever it takes to sell your art online, then start writing content.
Start writing once you have finished reading this article.
The longer you wait, the more time your competition has to write articles and attract people who are interested in buying art online.
Here is a great video to explain how John Deer used content marketing to build an epic business.
Content marketing is getting your message across to your target audienceClick To Tweet
What is a Content Marketing Plan?
Before you can even start to write a content marketing plan you will need to know the “why.”
Why are you going to start a content marketing plan?
What would you like to accomplish?
What do you have to offer the reader?
Once you have a clear vision of what you are trying to accomplish you will be ready to start writing your plan.
Think of your plan as a map that will guide you towards your final destination.
When you go on vacation, you know where you are going, when you are going, and what you will be doing once you get there. You have a vision and your plans will support your vision. The same concept applies to creating a content marketing plan.
How to Write a Content Marketing Plan
There are six categories you will want to focus on when you are developing your plan.
The six categories are:
- Who is Your Audience
- What is Your Story
- What Medium Will You Use?
Plan – Your plan is your goal. What you would like to accomplish. You should write yearly goals, quarterly goals, and month goals. All of your efforts will be directed towards your goals. Everything you do will have a purpose.
Who is Your Audience – Take time to learn who your audience is. You will be writing content for them. You do not want to be talking about your favorite wine if your audience is beer drinkers.
Ask yourself these questions:
Who likes the style of art you create?
Who can afford the art you sell?
What is the gender and age your target audience?
Where do they live?
What are their interests?
You will be able to communicate your story better if you understand your audience.
What is Your Story – What will you be sharing with your audience?
What is the purpose of your blog?
Do you want to sell original art online?
Do you want to generate more traffic to your site?
Are you trying to have more people signup to your newsletter?
Are you interested in teaching your art style?
What is your story?
What makes you unique?
What separates you from all of the other artists?
Knowing your “why” and “what” will help you to write content your audience will enjoy. The content you write will attract a specific group of people so make sure your story compliments your goals. You do not want to attract people who will never be interested in purchasing your art. The right people are out there. Take the time to find your target audience and provide them content they will enjoy.
What Medium Will You Use – There are many ways you will be able to get your story across. You can use text, audio or video.
Text – Text (blog posts) will be one of the best ways to generate free organic traffic from search engines. The more content you post the more ways people will be able to find you.
The content you write will attract your target audience as long as you stick to your content marketing plan.
You can share your text articles via your blog, online art gallery, newsletters, and social media. Post a link to your article on Facebook and Twitter. Create a beautiful image and link your post on Pinterest. One post you write can be shared many different ways. Like I said in the beginning of this post, content marketing is easier than you think.
Write one great article. Post it on your blog. Share it on all of your social media networks and send a newsletter. With one post you have created an opportunity to read a lot of people.
Video – YouTube is the second largest search engine just under Google. Videos are becoming more and more popular.
You might be thinking, I don’t have time to create content for a blog post and a video.
I want to tell you it is easier than you think.
All you have to do is refurbish the article you wrote. You already have great content. Create a video with it. Take sections of the article and create helpful short videos.
Audio – You can also do the same thing with audio if you are interested in producing a podcast. You already have the content needed for a podcast show. All you have to do is record the content you have already spent time writing
Engagement – The next step for creating a productive content marketing plan is to engage with your audience. If your audience is reaching out to you, acknowledge them and build a relationship with them. When you build their trust they will become a loyal follower and will be more willing to spend their money on your art.
You will learn more about your audience just by spending a few minutes engaging with them. Ask them questions. Learn what their interests are. Doing this will help you to provide content they will enjoy and share with their friends.
Assess – This is the last and final step. Assess the outcome of your efforts. Learn what is working and what is not working. People who are successful become successful because they assess everything they do. They know exactly what is working and what is not working. The spend their time on projects that will produce results.
You can achieve anything as long as you have a plan, work for your audience and assess everything you do.
Content Marketing Challenge
Would you like to learn more about content marketing and have the first 28 days mapped out for you so you can learn how to develop a schedule and a plan?
If you do I want you to take my Content Marketing for Artists course.
Here is what you will receive:
Module 1 Content Marketing Basics
- 21 page downloadable PDF Content Marketing Basics
- About Content Marketing – video
- Business and Storytelling – video
- Content Marketing – video
- Art Blog Checkoff List – video
Module 2 Content Marketing Fundamentals
- Setting Goals – PDF
- Artist Blog Vission Statment – PDF
- Schedule Time to Write – video
- Blog Post Structure – video
- Unique Writer’s Voice – video
- Blogging Platforms – video
28 Day Blogging Challenge
28-Day Blogging Challenge for Visual Artists eBook (Coming Soon)
- Day 1 Vision and Goals – video
- Day 2 Create a List Post – video
- Day 3 Research Your Niche – video
- Day 4 Promote Your Blog Post – video
- Day 5 Comment on Blog Posts – video
- Day 6 Showcase Your Art on a Blog Post – video
- Day 7 How to Write an Outbound Link Post video
- Day 8 Choose One Social Media Platform – video
- Day 9 How to Create a Social Media Calendar
- Day 10 How to Write a Review Post Part 1 – video
- Day 11 How to Write a Review Post Part 2 – video
- Day 12 How to Brainstorm Post Ideas for Art Blogs – video
- Day 13 How to Create a Blog Editorial Calendar – video
- Day 14 How to Monitor Your Niche – video
- Day 15 Revise Your Top Blog Pages – video
- Day 16 Write an Instructional Post – video
- Day 17 Create Headlines That Attract Readers – video
- Day 18 Keyword Research Introduction – video
- Day 19 Write a FAQ Page – video
- Day 20 Solve a Readers Problem – video
- Day 21 Email Marketing – video
- Day 22 Call-to-Action Strategy – video
- Day 23 Revise an Old Post – video
- Day 24 Analyze Other Blogs – video
- Day 25 SEO Basics – video
- Day 27 Google Analytics Basics – video
- Day 28 Schedule Next Months Blogs
Content Marketing Strategies
- What Are Website Backlinks and How to Build Them – video
- Content Marketing Basics – video
If you want to make a presence online you will have to tell your story. The only way to tell your story is by producing content. A content marketing plan is an important piece of your art marketing plan.
You might also be interested in:
- Blog Basics What is a Blog
- Art Marketing Plan Analyze Other Blogs
- Art Marketing Basics Solve a Reader’s Problem
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.