Do you find yourself getting writer’s block? Do you put your blog on the back-burner because you feel like you are wasting your time looking at a blank screen? In this post, you will discover tips for choosing content for art blogs.
By the end of this post, you will know…
- Art blog objectives
- Content ideas for art blogs
- Research Tools
Choosing Content For Art Blogs
Posting images of the latest piece of art created is the easy part of blogging for an artist.
Deciding on what you will be writing about in between the artwork posts can create some difficulty.
The content that you write will attract a certain audience. Your main goal is to attract your target audience. Your target audience is the people who will be interested in revisiting your blog as well as purchasing your artwork.
Writing about a topic that does not relate to your niche will drive people to your site that will have no interest in what you have to offer.
Be productive with your time and develop a strategy that will attract people who are interested in the style of art you create.
Here are some tips to help you decide on what will best for you to write about.
Art Blog Objectives
Do you have a mission and a vision for your blog?
If you do not, stop reading this post and start writing down your blog’s mission and vision.
Knowing what the mission behind your art blog is the most important step for your blog’s growth.
By not have a vision you will end up writing about and anything everything.
You will soon become discouraged because you will be marketing to the wrong people.
The purpose is to write for people who will be engrossed in what you have to offer.
Here are some questions to help you write your blog’s mission and vision.
- What topics do you want to focus on?
- Will your blog be educational, inspirational, motivating, or entertaining?
- Do you want to sell art on your blog?
- What style of art do you create?
- Who would like your art?
- What are their interests?
- How could you help them solve a problem relating to your art? (An example would be, How to pick the best colors for a room.)
The mission of your blog will help you to determine what you should or should not be writing about. A clear vision will help you save precious time staring at a blank screen.
Do you have a difficult time writing goals?
If you do, I created a workbook that will make the process easy and painless.
How to Write Goals You Can Achieve Workbook
I have also created printable worksheets to help keep your objectives organized and up-to-date so you can continue to grow your art business.
Artist Goal Planners in Light Blue
I often hear artists say, “I have nothing to write about.”
Below are some ideas that will help you to create a list of topics so you will never run out of material to write about.
Write About Your Artwork
This will be the main focus of your blog. You are starting an art blog to showcase your art.
You want to tell a story with every piece of art that you showcase.
- Explain how you felt when you were creating it.
- Explain how you felt when you finished it.
- Explain any obstacles along the way and how you overcame them.
- Explain why you created that specific piece and what it means to you personally.
- This is where you can show that you are an expert in your niche.
The story does not have to be a long story. Just try to tell the story behind your painting or drawing in one or two paragraphs.
Doing so will connect your viewers to your artwork.
Write About Art Supplies
There will be people who will be interested in what you use to create your art.
Both artists and art collectors want to get to know you as an artist. Explaining your techniques and what supplies you use will help you to accomplish this.
Writing about the mediums that you use will give you plenty of content to write about in between your new art posts.
Here are some ideas of what you can write about:
- Supplies you used in the past.
- Supplies you are using today.
- Supplies reviews.
- New supplies that are coming out in the market.
- Supplies that no longer are available that you miss.
Just writing about supplies will keep you busy.
Write About What Inspires You To Create
Choosing content for art blogs is as easy as looking at your art journey.
You are an artist today because something inspired you to create art.
What made you want to start painting or drawing?
How did your art change over the years?
Have you worked with different mediums? What has inspired you to do so?
Write about what inspired you to start creating and what inspires you to continue to create art.
Share with your readers what struggles you have encountered along the way and how you overcame them.
More Ideas You Can Write About:
- Art techniques
- Classes available
- Artists that inspire you
- Inspirational quotes
For even more blogging ideas check out 110 Art Blogging Ideas.
Everyday research what are the hot topics from your blog. This will give you an insight into what your readers are interested in. You are writing for them. You need to keep creating content that will interest and solve a problem for your readers.
Buzzsumo is a great tool to use to find out what content is being shared the most on social media sites. There is a free membership with limited features or a paid membership with more bells and whistles. If you what to know what people are interested in, visit Buzzsumo.
Take some time every month to discover what blog posts are doing the best on your site.
There are many tools that are available for researching the analytics of your blog. Anyone that is serious about having their blog grow must study the analytics of their site.
If you have not already, sign up for Google Analytics. It is a free service by Google that will show you what content is being viewed the most and much more.
Choosing content for art blogs can be easy if you look at it through the eyes of your readers. When you started researching other artists, what did you like to read? Why do you continue to go back to their blog? What made you sign up for their newsletter?
Discover content is producing the best results on your site and focus on those topics.
Learn what content your target audience is searching for online.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
28 Day Blogging Challenge for Visual Artists
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The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
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