Are you thinking about building an artist website to showcase your artwork? It is easier than ever to create an art website with platforms like WordPress. In this article, you will discover everything that you need to know to build professional art websites.
How to Build Professional Art Websites
You need to have a clear idea of how you want your site to look. You cannot build something if you do not know what it is that you are building.
To have an understanding of the different ways you can design your website, you will need to do some research. Search for as many artist websites that are similar to your style as you can.
Grab a notepad so you can take notes. You will be surprised how much you will forget after viewing several different sites. You will want to write the websites URL, what you liked and what you did not like about for later references.
Take special notice of the color choices, how easy it was to purchase an item, and how easy it was to navigate.
Write down your ideas on how you could make your site better. What would make your site unique and stand out? What would make your audience want to return on a regular basis?
Once you have a clear vision of how you would like your website to look, you will need to decide on a hosting service. You will have the choice of a Self Hosting service or a Third Party Hosting service.
Self Hosting is a service that you pay for that will host your site. It is like storage that you own. Think of it as a piece of land that you purchased. On that land, you will be able to build your dream home. You will be in total control of your site. You own it.
I use and recommend HostGator for a hosting service.
HostGator is relatively inexpensive and has excellent 24/7 customer service. After you have setup an account you can easily install WordPress with the one click option they provide. WordPress is a free software that allows you to build websites and blogs quickly.
For more information about WordPress visit, How to use WordPress Basics.
Your other option is to use a Third Party Hosting service. A Third Party Hosting service is a service that allows you to build a site, but you do not own it, and there are limitations to what you will be able to do. The limitations make it difficult to create a unique brand. Your site will look similar to other artists that are using the same services. You will be building your site on rented land. Most Third Party Hosting services have a monthly fee.
If you are interested in using a Third Party Hosting service, I recommend looking at Fine Art Studio Online first then check out other companies so you can make a better decision on what will best fit your needs.
If you are going to use the Self Hosting service, you will need to decide on a domain name. A domain name is an address that will direct someone to your site. If someone types in your domain name in the search bar they will be directed directly to your sites home page. An example of a domain name is www.nevuefineartmarketing.com. For tips on picking the best domain name for your website read, How to Choose a Perfect Artist Domain Name.
Some Third Party Hosting companies will allow you to use a personalized domain name. Others will not have that option, and the domain name provided will include the companies name. (www.companies name/yourname.com) This does not look as professional, and it is harder for you collectors to remember.
Fine Art Studio Online allows you to use a personalized domain name. Spend some time researching before you commit to any company.
If you are using a Third Party Hosting service like Fine Art Studio Online, creating your site will be limited. They have some great templates to pick from, but there are limits to what you can do. A template is the design of your pages.
Using WordPress will give you more freedom to create your site exactly the way you wish. If you are going to use WordPress, you will need to upload a theme. Themes modify the way a site is displayed by files called template files.
WordPress has free themes to pick from however if you are looking for a unique look with extra features you will want to purchase a theme. I purchase all of my themes from Themeforest. They have over 26,000 website templates and themes available. You will be able to find some great themes as low as $40.00.
When you are designing your website, you will want to keep it simple. Less is better. If your site becomes too busy, you will confuse the reader, and they will not want to revisit your site. Make it easy for them to find the content that they are searching for.
Every Artist Website Should Include:
Homepage – Your homepage is where you will be showcasing your best work.
You want everyone that lands on your site to know:
- You have art for sale.
- You are the artist that creates the artwork on your site.
- What style of art you create.
- How to navigate around your site.
- How to contact you.
- How to purchase from your site.
About Me Page – Every site should include an “About Me” page. You can call it “About the Artist,” “Meet the Artist”, or “About (your name).” This is a static page that will provide valuable information about you and your journey being an artist. This is where the reader will get to know you. Collectors purchase from artists they trust. You can start building their trust by telling them your journey.
Blog – Your blog is where you will tell the story behind your art. Collectors feel more connected to art when they can relate the art to a story. Tell them the what inspired you to create your artwork.
Gallery – This is where you will showcase all of your art that is available for sale. Make it easy for the buyer to purchase and provide the price and your policies. You should consider keeping images up of artwork that has been sold. You will just need to make sure that you clearly state that it is no longer available for purchase.
Contact Page – Have a page explaining how the reader can contact you eighter by email, physical mail or phone.
These are the basics that you will need to know to build professional art websites. Your website will be the nucleus of your business. Take some time to decide on how you would like it to look.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
Note: Some links on this site might be affiliate links. If you click on an affiliate link and make a purchase, I will make a small commission at no extra cost to you. All affiliate links are products that I have tried and have helped me grow my business. I will never promote a product that I do not believe in. I provide these links for convenience and because I believe in the product. However, I do not make any promises that you will get the same results that I have with any affiliate links on this site.