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Pinterest is a platform that could drive a large amount of traffic to your art blog but you will first have to work on building a following on your Pinterest Business Account. In this post, you will discover how easy it is to build a following on Pinterest to help build your artist brand.
How To Build A Following On Pinterest Basics
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Pinterest is an artist’s social network dream.
It is a visual social network site that allows people to share and discover content that interests them.
Since Pinterest is visual, it is a great social network for any artist trying to build their artist brand and sell fine art online.
Just like any other social media networks you are marketing on, you must first build a following on Pinterest before you can see positive results.
I have seen multiple fine art blogs and painting blogs build a large following on Pinterest in a short amount of time. They have done well because they have taken the time to learn how Pinterest works.
When I started my Pinterest business account I saw a large spike in my art blog traffic and an increase in sales. I soon decided to spend some time researching how to grow Pinterest followers and how to increase Pinterest traffic.
I am so happy I decided to dedicate time learning about Pinterest because Pinterest drives more traffic to my blog than all of the other social media platforms I am marketing on.
Spend some time to learn how to become an expert Pinterest marketer and you will see your website traffic and sales increase more than you could have ever imagined.
Why Is It Important To Build A Following On Pinterest
- The more followers you have on Pinterest, the more pins, likes and comments you will receive.
- The more engagement you have on your pins, the more views your pins will receive helping you build your artist brand on Pinterest.
- Pinterest can help you generate traffic to your artist blog and art website. This will help to increase your art sales.
- You can sell your art directly on Pinterest.
- People enjoy sharing content they like which will help you to build your online presence.
Why is Pinterest traffic important? Pinterest is a search and discovery network. It’s where people go to curate ideas, products, dream, plans, etc. You have amazing content that fits within someone’s content discovery. (Source: Simple Pin Media)
Promote Your Pinterest on Your Blog
I have done well by pinning all of my blog posts on my Pinterest Business Account.
I have dedicated a Board for NFAM (Nevue Fine Art Marketing) blog posts. This makes it easy for my following to find the newest posts I write.
If you want people to find you on Pinterest you have to let people know that you are on Pinterest.
It is easy to add links to your artist WordPress Blog which makes it easy for your readers to follow you on Pinterest.
Artists who use WordPress for their website have thousands of plugins and Themes to choose from that make it easy for their audience to follow them on their favorite social media sites.
StudioPress Themes for WordPress (affiliate link) is a theme that many professional bloggers are using that include social sharing.
Pinterest also provides tools for people who are not working with WordPress.
- Pinterest Widgets – includes following buttons, board widget, pin widget, and more.
- Pinterest Widget Builder – allows you to create buttons and widgets to add to your blog.
- Social Warfare (affiliate link) – Is a social sharing plugin that makes it easy to create Pinterest sharable images.
What to Share on Your Pinterest Boards
Here are some examples of what you can pin on your Pinterest Boards:
- Images of your artwork with a link to where people can find more information.
- Articles from your blog.
- Upcoming events.
- Content that is relevant to your brand and useful to your audience from other blogs.
- Art that inspires you by your favorite artists.
- Images that inspire you to create the artwork that you create.
When you share content, more people will see your pins.
The more people who see your pins the better your chance of having them repin your pins.
The content you pin to your boards should always complement your artist brand. You do not want to confuse your visitors by pinning personal content.
People visit you will be able to learn more about you and feel more connected to you. Building their trust will help you to generate more sales.
Comment on Other Pins
Pinterest does not produce as much engagement than other social media networks like Facebook and Twitter. However, you can benefit by commenting on other pins and interacting with people commenting on your pins.
Here are some helpful tips you can start using today:
- Take advantage of the popular section on Pinterest by commenting on valuable pins. This could help you to get other people to check out your page.
- Make your comments meaningful. Do not just write “great pin.” Explain your thoughts about the pin and the content. By sharing your views, others will visit your page and follow you.
- Comment on other artists pins. You will build relations with other people in your niche.
- Limit your comments; too many are considered spam by Pinterest.
Pinterest makes it easy for you to organize the content that you like on boards.
Make it an enjoyable experience for your visitors by creating specific “topic boards.”
The more specific your boards are, the easier it will be for someone to find the content that they are searching for.
Keeping your page organized will help you build your following.
Keywords play an important role in generating Pinterest traffic.
Pinterest is a search engine and you should follow the same SEO rules as you do with your artist blog.
For SEO tips visit WordPress SEO Basics.
It is important to take the time to write thorough descriptions for your boards and pins.
To help your Pins show up in the right search results, use a 50-250 word description to summarize your Pin. Include keywords and adjectives (don’t use hashtags!) that relate to the image and the website where it links to. (Source: Pinterest)
The Art of Selling Products
You have an advantage over most marketers online.
You have a creative mind.
Use your strengths and create art marketing strategies that will separate you from all of the artist blogs on WordPress.
Your goal is to be known for having one of the best artist blogs.
Pinterest can help you to reach a large audience and help you to achieve your goals.
Pinterest could be in fact one of your best social media network tools that you could use to build your art business.
Take some time by searching on Pinterest before you get started.
Build your Pinterest Page and start building your following. Like anything, it will take work for you to see results, but your efforts will be rewarded.
If you want to sell original art online you have to build an online presence and Pinterest will be a tool that will help you to do just that.
For more Pinterest marketing tips visit How to Start Selling Art on Pinterest
Build a Following on Pinterest Overview:
Visit me on Pinterest.
What are your thoughts on Pinterest? Share your thoughts in the comment section below.
You might also be interested in:
- How to Enable Rich Pins on Pinterest
- How to Grow Your Artist Brand with Twitter
- 5 Ways Artist Blogs Sell Art and Why You Should Start One
- How to Use Pinterest to Drive Massive Art Blog Traffic
- Best Places to Sell Art Online
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