Have you heard about Facebook Audience Optimization? I have stumbled on this great feature and wanted to share it with you. In this article, discover how to build engagement for your artist fan page with Facebook Optimization.
Facebook has recently added an exciting new feature that will help business receive more engagement on their posts.
Build Engagement For Your Artist Fan Page
It is becoming harder for art businesses to have their posts seen by their followers on Facebook. There is so much content being loaded on Facebook every day. There would be no way you would be able to see everything that is posted during a day.
If Facebook allowed every post to be loaded on your news feed, you would be bombarded with posts that you are not interested in. Finding content that would interest you and have you stay on Facebook would be scarce.
Facebook’s algorithm is set up for people to see what interests them the most. If there is engagement on a post, Facebook finds the content to be meaningful and will display it on more news feeds.
Facebook wants you to stay on their network for extended periods of time. The way that they can do this is by providing you with content that you like. One of the ways they can tell if you like a specific type of content is by your engagement on posts.
The formula is simple: the more engagement on a post, the more time it will be seen on the top of the news feed, and, in turn, the more people will see your post.
How will the Facebook Audience Optimization feature help you?
- Allows you to target the best audience for each post that you list.
For example, if you have just painted a sailboat, you would receive more engagement on your post from the sailboat painting if it were shown to people that like sailboat paintings.
If the post were shown to people that love horses, you would probably receive very few engagement on your post, if any at all. Your post would be lost never to be seen again.
This does not mean that a person that loves horses will not engage on your sailboat painting. But you will have a better chance of engagement if you target the people that show an interest in that subject.
- Learn what interests your audience.
You will find a pattern of engagement from your posts. You will notice that there will be some posts that receive more engagement than others.
Learning what your audience likes gives you an upper hand over your competition.
You will be able to create more posts that your audience will like and engage with, allowing you posts to live longer and reach a larger audience.
The more that you can learn about your audience the better you will be able to target the correct people. Take the time to study your audience and you will be able to be more productive with your marketing plan.
Conclusion: Build Engagement For Your Artist Fan Page
Facebook wants businesses to be successful on their network. If you are successful, your audience will be happy with the content that they are receiving. The happier that people are on Facebook, the longer that they will stay on Facebook.
To be successful, you need to stay on top of Facebook’s changes and features. Use them to build your art business and brand.
How to set up Facebook Audience Optimization is easy to do on your artist page. A step by step tutorial is explained in an article courtesy of Social Media Examiner, “Facebook Audience Optimization: What Marketers Need to Know” by Kristi Hines
Check out the article and get started targeting the people that matter most.
What are your thoughts about Facebook’s new feature? Are you going to give it a try? I would love to hear your thoughts.
By Michael Richards
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