To build brand awareness for your artwork will take planning and hard work. Some great artists will never be remembered for their artwork because they failed to establish a well-known brand. In this article discover one easy step you can take to build brand awareness for your artwork.
“My goal is that after I am dead and gone, I want people to remember me for the person I am,”
~Shipa Shetty If you are inspired by quotes like this one visit Brainy Quote
Would you like to be remembered for your artwork?
If someone enjoys your artistic style wouldn’t you want them to be able to learn more about you as an artist?
If someone purchased a piece of your artwork, wouldn’t you want them to be able to purchase more?
If someone has your artwork being displayed in their home, wouldn’t you want them to be able to share your name with the people that found interest in your work?
If you came across a piece of artwork that inspired you, wouldn’t you want to know who created it?
If you have answered yes to these questions, adding your signature to your artwork is a must.
Build Brand Awareness
To be remembered you will need to build brand awareness. You will want people to know that a drawing or painting was created by you, just by looking at it.
Everything that you create and share will start to build your brand only if people know that you created it.
Have you ever fell in love with a piece of art and not know who created it because there was no signature? If there was a signature would you have spent time learning more about the artist? Would you want to see more of their work?
Adding your signature to all of your work will create brand awareness.
Benefits of your signature
- People will know you are the artist of the artwork they fell in love with.
- People will be able to search for more of your work.
- You will be able to build a loyal following.
- Your loyal following will be able to share your name with their friends.
- It shows your work is complete.
- It shows that you are a professional.
What should your signature be on?
Your signature should be on everything that you are sharing with the world.
Your originals and prints of your originals should have your signature.
If you share a drawing in progress you might think about using a watermark of your name. A signature shows that something is complete. By adding your name as a watermark on a drawing in progress will build brand awareness and will show that your work is not complete.
If you write an article, your name should be shown as the author.
Your signature is as important as your artwork. You will want to practice how you will want it to appear on your artwork.
Some artists will use their initials; others will use their full name.
You might wish to add a symbol or date with your signature.
Take some time and think about how you would like it to be twenty years from now.
Your signature is an easy way to build brand awareness. If you are not signing your artwork, take some time to think how your signature will benefit your business.
Do you sign your artwork?
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