Last Updated on October 29, 2018

326 Shares

Are you having a difficult time building an audience online? In this post, you will discover how to build brand awareness with your signature. As simple as it might sound, your signature will help you to increase brand recognition.

Build Brand Awareness With Your Signature – Artist Branding Tips

Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.

Everyone wants to be remembered and liked.

As an artist, you also want to be remembered for your artwork.

Your art is your unique voice. Creating art is how you communicate and share your message with the world.

Wouldn’t it be nice to have someone look at your art and immediately know that it was created by you?

There are many layers involved in building a brand for your art business and you will want to focus on all of them.

Including your signature on your artwork is a simple but often overlooked branding strategy for artists.

Artist Branding Examples:

Look and feel of your artist website
Look and feel of your art blog
Colors scheme
Images
Logo
Writing voice
Business cards
Flyers
Packaging
Art prices
Signature

These are just a few of the things that affect visual artist branding.

Why Build Brand Awareness With Your Signature

You are lucky to be an artist in today’s day and age.

The internet allows you to share your art with people around the world.

Companies like Weebly (affiliate link), WordPress (affiliate link) and BlueHost (affiliate link) have made it easy and affordable to create professional artist blogs that allow you to share your story and sell your art.

Plugins created by companies like Social Warfare (affiliate link) have made it possible to add attractive social share buttons on WordPress sites.

Sites like KelbyOne (affiliate link) are available for everyone to learn about Photography Photoshop (affiliate link) and Adobe Photoshop Lightroom (affiliate link) by professionals.

Yes, you are very lucky to be an artist today.

The downside is that there are thousands and thousands of artists trying to sell fine art online.

Do a search for horse paintings in Google, for example.

You will find pages and pages of artists and sites selling horse paintings.

How can an artist that specializes in horse paintings have their art standout with thousands of other horse paintings online?

One way you can do this is to build brand awareness and building brand awareness starts with your signature.

Creating A Personal Brand Identity

If someone enjoys your artistic style wouldn’t you want them to be able to learn more about you as an artist?
If someone purchased a piece of your artwork, wouldn’t you want them to be able to purchase more?
If someone has your artwork being displayed in their home, wouldn’t you want them to be able to share your name with the people who found interest in your work?
If you came across a piece of artwork that inspired you, wouldn’t you want to know who created it?

If you have answered yes to these questions, adding your signature to your artwork should be a top priority.

You can easily build brand awareness with your signature.

Your signature is part of your personal brand identity. It shows people who you are the artist who created the artwork they are looking at.

Benefits Of Your Signature

People will know you are the artist of the artwork they fell in love with.
People will be able to search for more of your work.
You will be able to build a loyal following.
Your loyal following will be able to share your name with their friends.
It shows your work is complete.
It shows that you are a professional.

What Should Your Signature Be On

Your signature should be on everything that you are sharing with the world.

Your original artwork and prints of your originals should have your signature.

If you share a drawing or painting in progress you might think about using a watermark of your name. Including your name as a watermark on a drawing or painting in progress will build brand awareness and will show that you are the artist creating the art.

Your name should be shown as the author of your art blog posts.

If you are writing an article on a different site, make sure they include your name and a link back to your site.

Signature Tips

Your signature is as important as your artwork. You will want to practice how you will want it to appear on your artwork.

Some artists will use their initials; others will use their full name.

You might wish to add a symbol or date with your signature.

Take some time and think about how you would like it to be twenty years from now.

Take a piece of paper and write your signature on it.

When it is time to add your signature to a finished project, take the piece of paper with your signature and place it on the finished piece.

Move the signature around until you find the perfect place to add your signature.

Conclusion:

Your signature is an easy way to build brand awareness. If you are not signing your artwork, take some time to think how your signature will benefit your business.

If you would like to be successful selling your art online you will need to make an online presence.

One easy step is to build brand awareness with your signature.

Build Brand Awareness With Your Signature – Artist Branding Tip Overview:

Artist Branding Examples
Why Build Brand Awareness With Your Signature
Creating A Personal Brand Identity
Benefits Of Your Signature
What Should Your Signature Be On
Signature Tips

Create an Artist Brand Workbook

Building a Brand that Attracts Art Collectors

Would you like to sell more art? This Create an Artist Brand Workbook will help you to build a brand that will attract art collectors who are interested in purchasing your art.

To get the most out of this workbook make sure that you do not rush through any of the steps. Take the time to provide thoughtful answers. This is all about your online art business and you want to build a brand that will reflect your beautiful artwork.

Discovering and creating your artist brand will have you step out of your comfort zone. You are not only branding your artwork, but you are also branding yourself as an artist.

Just like your artwork, your brand is complex and has many layers. It has character, personality, a unique voice, a message, and flaws.

When you have finished this workbook, you will have created a brand that will reflect who you are as a person and an artist.