You have probably had already noticed that there are more videos in your Facebook news feed. Can video build art brand awareness? In this article discover the power of Facebook video.
Facebook is always changing. For you to keep seeing results using Facebook you must keep up to date with their changes and be willing to adjust your Facebook marketing strategies.
It is obvious that it is hard to achieve high organic reach with the new Facebook algorithm. However, there are some things that you can do to boost your organic reach.
If you do not have an artist Facebook Page yet, read HOW TO SET UP AN ARTIST FACEBOOK PAGE to build art brand awareness with Facebook.
“Change is the law of life. And those who look only to the past or present are certain to miss the future.”
~ John F. Kennedy If you would like more inspirational quotes, visit Brainy Quotes.
Build Art Brand Awareness with Facebook Video
Facebook Video
Tech Crunch Shares some eye-opening statistics in Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April.
The title says it all; video is hot on Facebook. Facebook has been known to give special treatment to people who use and support their new features.
It is simple if you want to stay on top using Facebook, keep up to date with Facebooks changes and apply them to your marketing strategies.
Build Art Brand Awareness
I will share with you some different ideas that you can use to help build art brand awareness and increase engagement on your Facebook page using videos.
-
Art in progress
Many people love to watch artwork in progress. Take some videos of different stages of your artwork. The videos should only be a couple of minutes long. Give a brief description of what you are doing.
By sharing progress videos of your work, the viewers will feel more connected with you and your artwork. You might even land a sale once it is complete.
-
Inspire other artists
Tell young artists about your journey as an artist. Young artists and even collectors get inspired by listening to someone’s story that they admire.
You can make short videos about the artists that you admire, artwork that motivates you, and what motivates you to create your style of art.
You can even create a slide show with some of your favorite inspirational quotes over some of your artwork.
-
Educate
Many artists would love to learn from you. Provide short videos of the techniques that you use. Share with your audience what supplies that you use and why you like them.
Providing valuable information about your art style will have the artist engage with your videos and possibly share them with their artist friends.
-
Humor
Add some humor to your videos. Humor will not be appropriate for all situations, but people love to laugh, and they love to make others laugh.
How many times have your friends shared funny videos and images to you?
If you can add a little humor, you might be able to increase the engagement and shares on your videos.
I have used some humor in a few of my videos, and the were received very well. I do not use it all of the time, but when the time is right, I will add it.
Bloopers can even be positive. Why? They make people laugh, and it makes you a real person. For example, I do not edit my art marketing tip videos. I want it to feel just like I am sitting talking to the viewer. If I stumble on a word or two, I make light of it just like I would when I am talking to someone.
To me, it makes the video and content more significant.
-
Remembering the past
Share some videos of artwork from the past. You can create a great slideshow of some of your previous work with some music.
People love to see artists grow in their career. If they are loyal followers, you will also bring them back to a particular time in their life. They will say “I remember when I first saw that.” You will be adding more value to your artwork by creating memories for your followers.
Summary:
Facebook is pushing videos. Instead of inventing the wheel, use the wheel. Facebook is providing a way for you to build art brand awareness.
Video Ideas:
- Art in progress
- Inspire
- Educate
- Humor
- Memories
This free ride that Facebook is offering will not last forever. Take advantage of it while it is here. Change is inevitable. Until that day use what works and build your art brand.
Recommended mics for iPhone:
Ampridge MightyMic SLR Shotgun microphone kit for DSLR cameras
(affiliate link)
Ampridge MightyMic L Smartphone Lavalier Mic
(affiliate link)
Are you using Facebook video? What are some of the types of videos that you are using? I would love to hear from you in the comment section below.
Recommended Reading:
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
(affiliate link)
Are going to start your art blog today? Visit Artist Blog Resource for free articles to help you start and build you art blog.
If you haven’t already, be sure to subscribe to my free weekly newsletter. I will send you valuable tips that will help build your artist blog and art business.
Join me on:
Leave a Reply