Facebook Video Best Practice
You have probably had already noticed that there are more videos in your Facebook newsfeed.
Is it possible to build Facebook awareness with videos?
In this post, you will discover the power of Facebook video and what it can do for your art business. Build art brand awareness with Facebook video and start reaching a larger group of people.
Facebook Is Always Changing
For you to keep seeing results using Facebook to promote your artwork, you must keep up to date with their changes and be willing to adjust your Facebook marketing strategies.
It is hard to achieve high organic reach with the new Facebook algorithm.
However, there are some things that you can do that will help you to boost Facebook’s organic reach.
The latest Facebook’s announcement is having marketers scramble to figure out what they should be doing next.
Mark Zuckerberg clearly stated that business posts would reach fewer newsfeeds shortly.
You can read more about Facebook’s changes that will occur soon by visiting How Facebook’s New Goals Affect Artists.
Before I go any further, I want to mention that not every marketing strategy will produce the same results.
I also want to mention that if a strategy you are implementing is not producing the results you are looking for, stop doing it. Your time is valuable, and you always want to strive to make the most of your time.
For example, if you are marketing on Facebook, and the only thing you are receiving is “likes” on your post, you will want to revise your strategy.
Facebook’s “likes” are nice to receive, but they will not pay the bills.
If the strategies you are spending time on are not getting you closer to your end goals, revise them, or discount them.
Brand Awareness Objective
I am sure that I do not have to say this, but I feel it’s necessary to mention it.
Brand awareness is the key to any business’s success.
I do not care if you own a billion-dollar business or sell art online part-time.
Success comes from traffic, and traffic will increase by building brand awareness.
Do you have a vision of what you want your brand to be?
If you do not have a clear vision of your brand, your efforts will fail. You will have nothing to work for. You will just be throwing spaghetti against the wall and hoping it will stick.
Before you start spending time promoting your art on Facebook, build your brand.
Download the Create an Artist Brand Workbook to build a brand that will have you stand out and separate yourself from other artists selling their art online.
Tech Crunch Shares some eye-opening statistics on Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April.
The title says it all. Videos are becoming more popular on Facebook.
If you want to stay on top using Facebook, keep up to date with Facebook’s changes and apply them to your marketing strategies.
Facebook has been known to give special treatment to people who use and support their new features.
Facebook’s Video Views (Including Live) Could Eclipse 64 Billion Video Views Per Day By August 2017 (Source: MediaKix)
The best Facebook marketing strategy is the strategy that adapts to change.
Art Brand Awareness With Facebook
Below are several different ideas that you can use to help build art brand awareness and increase engagement on your Facebook page using videos.
Not all of the strategies will work for you. Take a few minutes to decide what tactics will help you achieve your art business goals.
- Branding On Facebook Art In Progress
Many people love to watch and engage with artwork in progress videos.
Here are a few tips that work well for “art in progress” Facebook videos.
- Take some videos of different stages of your artwork.
- The videos should only be a couple of minutes long.
- Give a brief description of what you are doing.
When you share your artwork’s progress videos, you are allowing the viewers to feel more connected to you and your artwork. You invite them into your art studio, which might land a sale once your painting is completed.
How nice would it be to sell your artwork just by creating art in progress video?
When I started providing art in progress content on Facebook, I started receiving so much commission work I had to stop promoting, I offered commissioned work. I was booked for over two years.
- Inspire Other Artists
Tell young artists about your journey as an artist. Young artists and even collectors get inspired by listening to someone’s story that they admire.
Create short videos about the artists you admire, artwork that motivates you, and what motivates you to create your art style.
You can even create a slideshow with some of your favorite inspirational quotes that overlay some of your artwork.
New artists would love to learn from you.
Provide short videos of the techniques that you use.
Share with your audience what supplies you use and why you like them.
Providing valuable information about your art style will have the artist engage with your videos and possibly share them with their artist friends.
Add some humor to your videos. Humor will not be appropriate for all situations, but people love to laugh, and they love to make others laugh.
How many times have your friend’s shared funny videos and images with you?
If you can add a little humor, you might be able to increase the engagement and shares on your videos.
I have used some humor in a few of my videos, and they were received very well. I do not use it all of the time, but I will add it when the time is right.
Bloopers can even produce positive results. Why?
They make people laugh, and it makes you a real person.
For example, I do not edit my art marketing tip videos. I want it to feel just like I am sitting talking to the viewer. If I stumble on a word or two, I make light of it just like I would when I am talking to someone in person.
In my opinion, it makes the video and content more personal.
- Remembering The Past
Share some videos of artwork from the past. You can create a great slideshow of some of your previous work with some music.
People love to see artists grow in their careers.
If they are loyal followers, you will also bring them back to a particular time in their life.
They will say “I remember when I first saw that.” You will be adding more value to your artwork by creating memories for your followers.
Facebook Marketing Courses
Would you like to learn how to promote your art on Facebook more effectively?
Would you like to be more productive with your time and stop wasting your time on strategies that are not working?
Here are some courses that will teach you how to market your art on Facebook the right way.
- Market Your Online Store with Facebook with Andreea Ayers
- Facebook Marketing for Small Businesses with Nathan Latka
Build Art Brand Awareness With Facebook Video Final Thoughts
Facebook is constantly changing its algorithms.
Not too long ago, images produced the most engagement. Today branding videos on Facebook produce the most shares, likes, and comments.
In the past it was recommended to post several times throughout the day on Facebook, today it is recommended to post higher quality content less frequently.
There is no guarantee of how long video will be popular but as long as it is working, it is something you might want to consider adding to your art marketing schedule.
Facebook Video Ideas:
- Art in progress