Congratulations on starting your art blog. You spent some quality time branding your artist blog and have it laid out exactly the way that you want it. You took the time to write several posts. You are now starting to wonder, “How can I build a following?” In this post, you will discover how to build your art blog audience.
How To Build Your Art Blog Audience
Before I go over some tips that will help build your art blog audience, I would like to go over something that is important.
Building an audience is going to take work and patience.
When you hear about blogs that are receiving 100,000 unique visitors every month, it was accomplished with years of hard work. It did not happen overnight.
They all started where you started, with zero followers.
Would you be happy if two or even three years from now you were receiving 100,000 visitors a month?
You will probably be asking yourself at that point “How am I going to keep up with the demand for my artwork?” That will be a great problem to have.
Realistically, it might be difficult for you to receive 100,000 visitors a month in your niche but I would never say that it is not possible because I believe that anything is possible with the right plan, dedication, and discipline.
However, let’s say you have increased your traffic by 1,000, 2,000 or even 3,000 visitors every month your sales will be increasing.
Patience, hard work, planning and the right frame of mind will make your blog successful, in turn making your art business success.
The tips that I am going to share with you is not rocket science but are often overlooked by many art bloggers and bloggers in general.
These tips are the core steps in building a following and keeping an audience. There will be times that you might stray away from them, catch yourself and refocus.
How To Build Your Art Blog Audience 3 Easy Tips
Here are three tips that will help you to start generating more traffic to your art blog.
When you are writing an article, you want to write to real people.
This might sound simple, but some writers often overlook it.
What does it mean to write to real people?
Real people are searching for information that you can provide. They are interested in what you have to say. When they open your article, they are hoping to find some answers to questions that they might have.
You want to make the content as clear and as informative as possible for them.
If they can not understand what you are trying to say, the will go to a different article to attempt to gather the information they are after.
How do you write to real people?
Write as if you are talking to someone across the table or write as if you are talking to a friend.
If you are writing about how to solve a problem, write as if the person knows nothing about the topic you are writing about.
Use easy to understand words and be as detailed as possible.
When you are writing, think about how you would communicate your thoughts to a friend, spouse, or family member.
Answer any questions that they might have.
Break it down so they can understand exactly what you are trying to get across.
Keep it simple, easy to read, and easy to understand.
Writing to real people is how to build a following as an artist.
Make Your Blog Posts Enjoyable
You want the readers to have an enjoyable experience when they are reading your article you can do this by having your post structured so it will be easy for them to scan and gather information that they are searching.
Most people scan blog posts for information to solve a problem.
How to write scannable blog posts:
- Use smaller sentences.
- Use bullet points.
- Highlight key words or phrases.
- Keep paragraphs to five sentences.
- Use white space to your advantage.
Make it easy for your readers to read. Do not use colors that you “think” will make your blog look beautiful. This often makes it harder for the reader to read.
Also, use easy to read fonts. They are many fancy looking fonts available and are useful in different situations, but an article needs to be easy to read.
Keep in mind that most people will be reading your article on their mobile device.
Create a Conversation
How do you feel when someone is talking to you and does not let you speak?
I often start to hear the Peanut’s teacher in the background saying “blah, blah, blah.”
My mind wanders and I start to think about other things, such as, how can I politely remove myself from this torture?
Do you like it when someone asks you a question about your thoughts?
Doesn’t it make you feel like they are interested in what you have to say?
You can also give that same feeling to the reader by asking them questions. Make your article a two-way conversation. The reader will feel like you are a real person.
We can all learn from someone, as long as we ask the right questions.
This is how to build an audience as an artist, make your audience the focal point of the conversation.
You are writing to real people who would like to have an enjoyable conversation with you. That is how you will build your art blog audience.
What are your thoughts about writing to a real person? Do you struggle with it? I would love to hear your thoughts!
One more tip before we go. Artists who use WordPress often times generate more traffic and sales over time.
If you are interested in selling art online you might want to consider starting a WordPress site with an artist blog incorporated in it.
- WordPress Dashboard Guide
- WordPress SEO Basics
You might also be interested in:
- How to Optimize Art Blog Posts with Great Content
- How to Write Pillar Content and Why it is Important for Artists
- 5 Ways Artist Blogs Sell Art and Why You Should Start One
- How to Sell Art Online and Make Money
- Why Keyword Research is Important for Optimizing Art Blog Posts
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By Dave Nevue
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