Congratulations on starting you art blog. You spent some quality time branding your artist blog and have it laid out exactly the way that you want it. You took the time to write several posts. You are now starting to wonder, “How can I build a following?” In this article discover some easy tips that you can start doing today that will help build your art blog audience.
“Patience and perseverance have a magical effect before which difficulties disappear, and obstacles vanish.”
~ John Quincy Adams For more inspirational quotes visit Brainy Quote.
Before I go over some tips that will help build your art blog audience, I would like to go over something that is important. Building an audience is going to take much work and patience. When you hear about blogs that are receiving 100,000 unique visitors every month, it was accomplished with years of hard work. It did not happen overnight.
Would you be happy if two or even three years from now you were receiving 100,000 visitors a month? You will probably be asking yourself “How am I going to keep up with the demand of my artwork?” That will be a great problem to have.
Realistically, it might be difficult for you to receive 100,000 visitors a month in your niche. I would never say that it is not possible because I believe that anything is possible with the right plan, dedication, and discipline. However, let’s say you have increased your traffic by 1,000, 2,000 or even 3,000 visitors every month your sales will be increasing.
Patience, hard work, and the right frame of mind will make your blog successful, in turn making your art business success.
Build Your Art Blog Audience Tips
The tips that I am going to share with you are not rocket science but are often overlooked by many art bloggers and bloggers in general. These tips are the core steps in building a following and keeping an audience. There will be times that you might stray away from them, catch yourself and refocus.
When you are writing an article, you want to write to real people. This might sound simple, but some writers often overlook it.
What does it mean to write to real people?
Real people are searching for information that you can provide. They are interested in what you have to say. When they open your article, they are hoping to find some answers to questions that they might have. You want to make it as clear and as informative as possible for them.
If they can not understand what you are trying to say, the will go to a different article to attempt to gather the information that they are after.
How do you write to real people?
It is quite simple: write as if you are talking to someone across the table.
When you are writing, think about how you would communicate your thoughts to a friend, spouse, or family member. Answer any questions that they might have. Break it down so they can understand exactly what you are trying to get across.
Keep it simple, easy to read, and easy to understand.
Make It Enjoyable
You want the readers to have an enjoyable experience when they are reading your article. You can easily do this by having your post structured so it will be easy for them tho scan and gather information that they are searching.
- Use smaller sentences.
- Use bullet points.
- Highlight key words or phrases.
- Keep paragraphs to five sentences.
- Use white space to your advantage.
Make it easy for your readers to read. Do not use colors that you “think” will make your blog look beautiful. This often makes it harder for the reader to read. Also, use easy to read fonts. They are many fancy looking fonts available and are useful in different situations, but an article needs to be easy to read. Keep in mind that most people will be reading your article on their mobile device.
Create a Conversation
How do you feel when someone is talking to you and does not let you speak? I often start to hear the Peanut’s teacher in the background “blah, blah, blah.” I start to think about other things, such as, how can I politely remove myself from this torture?
Do you like it when someone asks you a question about your thoughts? Doesn’t it make your feel like they are interested in what you have to say?
You can also give that same feeling to the reader by asking them questions. Make your article a two-way conversation. The reader will feel like you are a real person.
We can all learn from someone, as long as we ask the right questions.
Let’s Sum It Up
You are writing to real people that would like to have an enjoyable conversation with you. That is how you will build your art blog audience.
What are your thoughts about writing to a real person? Do you struggle with it? I would love to hear your thoughts!
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