Now that you have your blog up and running it is time to find some readers. After you have spent all that time on content, you want someone to read your work. Blogging and creating art are very similar. You put your heart and soul into your job and when it is finished you want to start sharing it with people. In this article discover some tips that will help you build an audience for your blog.
Build an Audience for Your Blog
Just like your artwork, you will need to find people to read your blog posts at first. It is said that it takes a good year until you start to see some real results. To build an audience is slow at first but once you start to get indexed by search engines you traffic will increase rapidly.
The good news about working hard and being patient with your art blog, you will be generating free traffic. Yes, it is free!
The more posts you publish, the more content search engines will index. The more posts you have indexed the better your chance will be to attract new readers.
The more readers you can attract to your blog the better your chance will be to sell your art.
Isn’t it fun to sell art online?
4 Tips to build an Audience for your Blog.
- Friends and Family
- Social Media
- Comment on Other Blogs
Friends and Family
Start by having your friends and family read your blog posts. Ask them to sign up for your newsletter.
Your posts will be a great way for them to keep up-to-date with what you are working on. They will also help you by spreading the word about your blog and online art gallery with their friends.
Keep in mind your friends and family will be the most supporting people you will know throughout your career. Do not be shy to ask them for their help.Ask them to critique your posts. It is always a good idea to have someone share their thoughts.
Ask the ones closest to you to critique your posts. It is always a good idea to have someone share their thoughts. They might point something out that you overlooked. One of the most difficult parts of writing content is writing for the readers and not yourself.
Whatever they might say, use it as constructive criticism. Try to incorporate any ideas they might have to better your writing. Your goal is to write the best content you can, so people who do not know you will want to visit your site regularly.
You do not have to use every piece of advice that is thrown your way, but it is a good idea to keep an open mind.
Social media are another great way to promote your artwork and blog posts. Social media are like a blog in many ways. It is an excellent way to communicate with people and gain a following.
The blog should have different content than what you are sharing on your social media sites. There would be no reason for them to head over to your blog if the content is the same.
I see many artists make the same mistake over and over on social media platforms. They advertise on their social media platforms.
Don’t get me wrong. It is ok to promote some art you are trying to sell. However, if that is all you do, you will lose your following.
People go on social media sites to socialize. To see the best results on your social media platforms, socialize with your following. Get to know them personally. Share blog posts so they can learn more about you. Engage with them when they comment on your posts.
To put it simply, use social media to build relationships. We all know what happens when someone gets to know you and trusts you. They will want to purchase your art.
Here are a few articles to help you with your social media marketing:
- 7 Effective Social Media Marketing Strategies for Visual Artists
- 10 Social Media Marketing Tips Every Artist Must Know
- 11 Ways to Build Trust on Social Media for Artists
- Developing a Social Media Marketing Strategy
- Choose One Social Media Platform to Focus On
Comment on other Blogs
Find other blogs that share the same niche that you do. If you comment on their posts, you will start to gain a relationship with the authors.
It will take more than one or two comments on a post for an artist or author to start to recognize you. Find some posts that you really like and add your thoughts in the comment section. The comments you leave should add value to the author’s post.
A good way to get recognized quicker is by asking a question about the topic the writer was discussing. The author will notice your comment and respond back. If you are consistent, add value and ask good questions the author of the blog will start to remember your name.
They will eventually want to learn more about you. They might visit your blog and start commenting on your posts.
They enjoy comments on their blogs just like you do. You might even be able to help each other out. After all, we are all artists trying to do the same thing. I believe that it is imperative to give back.
Learning about SEO is a great way to build your audience. Learn how Google crawls and indexes your site. Start off by learning the basics of SEO.
Take some time to learn about keywords.
The more you can learn about basic SEO the better you chance will be to rank higher in the search engines. You do not have to be an SEO expert, you only need to know more about SEO than your competitors.
To build, an audience for your blog takes a lot of effort and time. You will not see immediate results. Being consistent is the best way to build an audience for your blog.
You might also be interested in:
Content Marketing For Artist Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing For Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing For Artist Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
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Are You Struggling with Your Writing?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.