Now that you have your blog up and running it is time to find some readers. After you have spent all that time on content, you want someone to read your work. Blogging and creating art are very similar. You put your heart and soul into your job and when it is finished you want to start sharing it with people. In this article discover some tips that will help you build an audience for your blog.
Build an Audience for Your Blog
Just like your artwork, you will need to find people to see your blog posts. It is said that it takes a good two years until you start to see some real results. To build an audience is slow at first but once you start to get indexed by search engines your traffic will increase rapidly.
The good news about working hard and being patient with your art blog, you will be generating free traffic. Yes, it is free!
The more posts you publish, the more content search engines will index. The more posts you have indexed the better your chance will be to attract new readers.
The more readers you can attract to your blog the better your chance will be to sell your art.
4 Tips to Build an Audience for your Blog.
- Friends and Family
- Social Media
- Comment on Other Blogs
Friends and Family
Start by having your friends and family read your blog posts. Ask them to sign up for your newsletter.
Your posts will be a great way for them to keep up-to-date with what you are working on. They will also help you by spreading the word about your blog and online art gallery with their friends.
Keep in mind your friends and family will be the most supporting people you will know throughout your career. Do not be shy to ask them for their help. Ask them to critique your posts. It is always a good idea to have someone share their thoughts.
Ask the ones closest to you to critique your posts. It is always a good idea to have someone share their thoughts. They might point something out that you overlooked. One of the most difficult parts of writing content is writing for the readers and not yourself.
Whatever they might say, use it as constructive criticism. Try to incorporate any ideas they might have to better your writing. Your goal is to write the best content you can, so people who do not know you will want to visit your site regularly.
You do not have to use every piece of advice that is thrown your way, but it is a good idea to keep an open mind.
Social media networks are another great way to promote your artwork and blog posts. Social media networks are like blogs in many ways. They are an excellent way to communicate with people in real time and gain a following.
Your artist blog should have different content than what you are sharing on your social media sites. There would be no reason for your audience to head over to your blog if the content is the same. You can post highlights of your post and a link to read the entire article. This has worked well for me.
I see many artists make the same mistake over and over on social media platforms, all they do is advertise on their social media platforms.
Don’t get me wrong. It is ok to promote some art you are trying to sell. However, if that is all you do, you will lose your following.
People go on social media sites to socialize. To see the best results on your social media platforms, socialize with your following. Get to know them personally. Share blog posts so they can learn more about you. Engage with them when they comment on your posts.
To put it simply, use social media to build relationships. We all know what happens when someone gets to know you and trusts you. They will want to purchase your art.
Here are a few articles to help you with your social media marketing:
- 7 Effective Social Media Marketing Strategies for Visual Artists
- 10 Social Media Marketing Tips Every Artist Must Know
- 11 Ways to Build Trust on Social Media for Artists
- Developing a Social Media Marketing Strategy
- Choose One Social Media Platform to Focus On
Comment on other Blogs
Find other blogs that share the same niche that you do. If you comment on their posts, you will start to gain a relationship with the authors.
It will take more than one or two comments on a post for an artist or author to start to recognize you. Find some posts that you really like and add your thoughts in the comment section. The comments you leave should add value to the author’s post.
A good way to get recognized quicker is by asking a question about the topic the writer was discussing. The author will notice your comment and respond back. If you are consistent, add value and ask good questions the author of the blog will start to remember your name.
They will eventually want to learn more about you. They might visit your blog and start commenting on your posts.
They enjoy comments on their blogs just like you do. You might even be able to help each other out. After all, we are all artists trying to do the same thing. I believe that it is imperative to give back.
Learning about SEO is a great way to build your audience. Learn how Google crawls and indexes your site. Start off by learning the basics of SEO.
Take some time to learn about keywords.
The more you can learn about basic SEO the better you chance will be to rank higher in the search engines. You do not have to be an SEO expert, you only need to know more about SEO than your competitors.
Here are some articles to help get you started.
- Is SEO Important for Artists Selling Art Online
- WordPress SEO: Optimize Your Artist Website for Search Engines
- SEO Checklist for Artists Selling Art Online
To build, an audience for your blog takes a lot of effort and time. You will not see immediate results. Being consistent is the best way to build an audience for your blog.
You might also be interested in:
- How to Generate Free Traffic with Basic SEO
- 7 Website Generating Traffic Tips
- 9 Effective Seo Tips for a Small Budget
- Art Business Start-up Plan
- 7 Essential Tips on How to Sell Paintings Online
What are some struggled you have with your blog?
I would love to hear from you in the comment section below.
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28 Day Blogging Challenge for Visual Artists By Dave Nevue
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