Selling art online is the new norm. I remember when I started selling art on eBay over fifteen years ago. The competition was small so making an online presence was fairly easy. Today it is much more difficult to make an online presence. The good news with some hard work and dedication creating an online presence is very doable. Blogging is the new way to ensure you will start to drive traffic o your art. In this post, I am going to share 7 must read blogging tips for new art bloggers.
If you have been blogging for some time now, use this list as a checklist to make sure you are still on target.
Blogging Tips For New Art Bloggers
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Before we get started I would like to give you a little inspiration about blogging.
These artists have built a very successful online art business by using blogging as one of their online art marketing strategies.
Now that now what you can accomplish with the help of blogging, you also want to know what you are up against.
There are thousands and thousands of artists sharing their art online, networking, and promoting hoping to be noticed and make a sale. It becomes very challenging to be noticed with so much competition.
Here is the good news. There are over 4 billion active internet users around the world. Out of those 4 billion active users, there are many people who are interested in your message and the art that you create. You just have to hold out the carrot and bring them to your site.
7 Must Read Blogging Tips for New Art Bloggers
A successful business has a solid foundation. I want to share with you 7 blogging fundamentals that will help you to build your art blog.
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Know What You Want
To start, you need to know what you are working for.
You can not develop a plan or strategies if you do not know what you are trying to accomplish.
Ask yourself these questions:
Why am I starting a blog?
What am I trying to accomplish with my blog?
What message do I want people to take away after they leave my blog?
How do I see my blog in five years?
This is the most important first step you will have to take in order for you to have a successful art blog is to have a clear vision of what you want.
Once you know what you want you will be able to take action.
Here are some helpful articles that will help you to define your vision.
Now that you have a clear vision for your blog it is time to take action and set some goals.
I know that most of you are going to skim past this section, but please don’t. Setting goals is very important for your business.
You can not achieve anything if you do not have a plan or goals.
You do not want to look back in a few years saying, “I wish I…”
When you are writing your goals makes sure that they are:
You might have already heard the acronym S.M.A.R.T goals. Use them. They work.
Related Post: Sell Art Online Basics Setting Goals
Develop A Plan
After you have finished writing out your goals, you will want to take some time to develop a plan that will help you to achieve those goals.
You will not accomplish your goals if you do not create a strategy.
This is the point when most people get stuck.
Many people do not understand how to create a strategy or they are simply afraid to fail. That is why they do not set goals in the first place. Let’s face it, who likes to feel like they have failed?
Planning is easier than you think.
I want to start by saying, there is no such thing as a perfect plan. You will have to adjust your actions as time goes by. The artists that access and adjust their strategy are the ones that you are seeing all over the internet.
Starting a plan will be the easiest part of the planning process.
All you have to do is write down some tasks on the calendar that relate to your goals. The next step is to complete the tasks. I told you it was simple.
After you have accomplished the tasks you will want to assess the outcome. This is when you adjust the plan to see better results.
Here is an example of what a plan might look like.
Vision – To build brand awareness and grow an audience of loyal art collectors. Sell art.
Goals – Build an audience and sell 10 pieces of art in six months.
Plan – Upload art and provide a way for people to make a purchase, write 10 blog posts, share blog posts on social media.
The outcome after one month:
Very little traffic. (This is expected.) The solution, write more blog posts and promote more on social media.
No Sales. The solution, make it clear to people you are selling your art and what art is available to be purchased. Create a special for a piece of art. Write a blog post featuring the art you are selling. Promote on social media sites.
There you have it. A plan that was written and accomplished. the outcome was assessed and a new plan was developed. This cycle will be repeated over and over for as long as you are selling art online.
Understand The Process
Most artists quit blogging way too early.
Today, we expect instant results. We do not want to wait for anything.
How many times do you become impatient when something is taking too long to upload on your mobile device?
We want to see results now. Unfortunately, digital marketing does not give you instant results. It takes time to build a following online.
Here is an example of how digital marketing works.
You write and publish a post.
Millions of other blog posts are being published the same day.
Google has to crawl all of the posts, rank and index the value of the content.
Posts written from blogs that have a lot of high-quality content and have been around for a while will be indexed higher because they are seen as an authority in Google’s eyes.
Your post might be very good but you will have to write more content that backs up your vision before Google starts to rank your post higher in the search results.
It takes time for blogs to generate traffic. Once they start, they build momentum fast. You can expect it to take between two and three years of consistent work before you start to see real results.
So before you get frustrated and give up, understand that the work you are doing now will greatly affect your online art business in the next couple of years. During that time you will have to share your posts to everyone you know.
Have you heard the term “branding” for businesses?
Entrepreneur.com defines branding as:
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.
Developing brand awareness as an artist is much different from a product or cooperation.
You are branding yourself as an artist.
Everything you do on your blog including the content that you write, the look, the feel, the colors and the verbage you use will all reflect you as an artist. This is your brand. This is you as an artist and it is what will separate you from everyone else.
It might seem scary at first, but once you dive in, it will become much easier.
If you have been following me for some time, you have already heard me talk about my writing struggles.
I knew that if I continued to write on a regular basis that it would become easier, and it did. The same will happen for you.
The only advice I can give you is to write on a regular basis. It doesn’t have to be for long periods of time, but fifteen minutes a day can show you great results.
Another tip I have is to just be yourself. Write as if you were talking to your best friend over a cup of coffee.
The truth is that buyers want to get to know you as an artist. The more connected they are to you, the more they will talk about you and help you to spread your message.
I have heard some artists claim that people do not buy art because they know something personable about the artist.
The first purchase this might be true but I would like to argue that in order for an artist to build an online presence in today’s world, they better let people get to know them.
How many times have you talked to a friend about a favorite book you read, or your favorite band?
Did you ever talk to anyone about your favorite actor or actress?
We all have and do. It is actually easier to share our thoughts on social media for thousands of people to see.
If you can get one person to feel connected to you and have them share something about your art, you are building brand awareness.
Be true to yourself and your message and let people know who you are as an artist. You want people to see your art online and know who the artist is.
Promote Your Art Blog
After you have hit publish for your blog post you will want to share it to everyone that you know.
This is important in the beginning stage.
I jump started my blog by spending the same amount of time writing my posts as I did sharing and promoting them. I knew that it would take a long time to generate organic traffic (search traffic), so I had to let people know what I have been up to.
How I promoted my blog posts:
Sending out the blog posts to my email list (I still do this today).
Publishing the posts on social media sites (I still do this today).
Visiting forums and helping artists with struggles they might be having (I still do this today).
Creating videos about key points of the post I have written ( I still do this today).
Creating internal links (I still do this today).
I make it easy for people to share my blog posts on their favorite social media sites (I use a WordPress plugin called Social Warfare affiliate link).
I talk about my blog to people in person (I still do this today).
This strategy has helped me to generate a lot of traffic to my blog and once I started ranking in the search results the traffic was unimaginable.
Continue To Learn
The last tip that I would like to cover is the importance of keeping up-to-date with all of the changes in digital marketing.
I have seen so many changes over the past fifteen years it could make a person’s head spin.
For example, I can remember the days before Facebook had business pages. In fact, I can remember when MySpace was the top social media site.
I remember having to spend a great deal of money to have a website built for my first art website. I can now build my own websites easily with WordPress.
I remember when YouTube was first launched.
If I didn’t keep up with all of the changes I would have been left.
I do not want this to happen to you. That is why I send out three newsletters a week and provide courses to help you build your art business.
So start by signing up for my newsletter. It is free and I will provide you with valuable marketing tips I have learned over the years.
Next, visit my YouTube Channel.
Your art blog is going to be the engine of your digital marketing strategy.
All of the posts that you write will drive traffic to your artist website for as long as they are posted.
It is important to get the fundamentals down before moving on to more advanced strategies.
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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