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Are you finding it difficult to find time to blog? In this post, discover some blogging strategies that will help make your time more productive.
Blogging Strategies for Artists How to be More Productive
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Are you disappointed with the number of sales you are receiving online?
Are you finding it difficult to drive traffic to your art blog and art gallery?
Are you consistent with your blogging strategy or do you find yourself putting it on the back-burner?
Are you having a difficult time learning how to run a successful art blog?
If you want to have any chance selling your artwork online you will have to develop a strategic digital content marketing strategy that will produce real results.
Why is blogging more important today than ever before?
The first reason is that there is so much competition online.
Second, social media networks do not work as well as they did five or ten years ago.
You have probably already noticed how difficult it is to have your Facebook posts be shown on your followings newsfeed.
Facebook has disclosed that they will focus on Personal Profile posts over Business Pages.
For more information visit How Facebook’s New Goals Affect Artists.
You do have the option to pay to have your posts “boosted” or you can purchase advertisements on Facebook. The problem is that there is no guarantee that you will land a sale. You have a good chance of losing money paying to have your posts “boosted.”
For more information on how to keep up with Facebook’s changes visit How to Keep Up with Facebook’s Changes.
What is the solution for artists?
The solution is to start fine art blogs that will attract a target audience.
Blogging will help you to attract people to your site that are interested in what your site has to offer.
Developing a content marketing strategy and staying consistent with your efforts will produce positive results you can take to the bank.
The problem is that it takes time to build a following for blogs. You will have to find ways to be more productive with your time and keep yourself motivated so you do not find yourself putting blogging on the back-burner.
Here are some statistics to help keep you motivated through your difficult times when no one is visiting your art blog.
“A small business blog is one of the most-used and effective content marketing tools at your disposal. Simply put, if you’re not blogging, you’re leaving money on the table.
Here’s some stats for you:
- Marketers that use blogs get 67 percent more leads than those who don’t.
- 81 percent of U.S. online consumers trust information and advice from blogs.
- Companies that blog have 97 percent more inbound links.
- 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
- 60 percent of consumers feel more positive about a company after reading custom content on its site.” (Source: Small Business Trends)
Art Blogging Tips
Successful marketing is simpler than you might think.
The goal is to make people aware of products and services you have to offer and provide a way for them to make a transaction.
The more people who see your art and become aware of what you have to offer, the higher your chance of landing a sale becomes.
Building an online presence is achieved by creating content.
Content can be:
- Blog posts
- Blog pages
- Sales pages
- Social media Posts
When you are developing your online art marketing strategy you will want to keep in the back of your mind that the internet is driven by text.
Search engines do not understand what images, videos or podcasts are. They can determine what the images, videos, and podcasts are by the text that describes what they are.
Bottom line, your audience will discover you online by the content you write.
How To Write An Art Blog?
The first step is to have an understanding of what type of content your audience is searching for.
Most people do not visit Google’s search to search for random things. They are searching for an answer to a question they have.
Knowing what type of content your target audience enjoys or is searching for will help you for when it is time to sit down and write.
The objective of blogging is to write content that explains what your site has to offer while providing value to the reader.
The more detailed content you write, the better your chance will be to rank higher in the search results.
The higher you rank in the search results the more traffic your site will receive.
Keep in mind that blog posts will always be searchable. I have content that I have written a couple of years ago that still generate thousands of page views a month. There is no social media network that can guarantee those numbers.
At the time of me writing this, my blog generates over 50,000 monthly page views a month. Most of the view is from older posts.
What Type of Readers Are There
Not everyone enjoys the same thing. You will want to keep this in the back of your mind when you are developing your content marketing strategies.
You will have the scanners that will just scan through the bullet points, the learners, loyal fans and, potential customers.
How can you provide valuable content for all of your readers?
If your posts are filled with fluff and no bullet points, you will lose the scanners.
If you do not provide how to posts you will lose the learners.
If you do not provide posts that are personal you will lose the loyal fans that want to learn more about you as an artist.
The people who want to learn more about you are your potential new buyers (target audience).
Your mission is to write posts for each type of reader. This can be done in one post or you can write different types of posts.
Writing posts for each type of readers is easier said than done. You will want to be organized and develop an editorial content calendar.
Blogging Strategies – Set Up A Plan
To stand out in this crowded world of talented artists, you will want to set up a plan that will have you stay consistent with your content.
This is a simple strategy that works. Take the categories that you will be writing about and schedule the days you will be publishing them.
After some time, your readers will begin to learn your pattern and will look forward to the content that they are attracted too.
Monday’s – How to articles
Wednesday’s – Bullet point articles
This could be motivational, inspirational, about your favorite supplies, etc.
Thursday’s – Longer personal posts
Friday’s – New artwork for sale
This is just an example of how you can set up your blogging strategy to build a loyal following. It does take a lot of work. You will not see instant growth but you will see a gradual incline of loyal readers that will help build your art business.
Scheduling in time for when you will write specific topics will help you to stay consistent with your blogging schedule. It is easy to put things off or even forget about them if there is no set schedule or routine. This is just one of the many ways to be productive with your days.
Blogging Strategies – Create a List
A common reason people are not productive with their time is that they are not prepared for the jobs or tasks they are working on.
Sit down and write a list of topics you are interested in writing about.
Some of the benefits of creating a blogging list are:
- Blog posts will have a purpose
- Increase shares
- Increase customer engagement
- Revenue growth
- Reduce time staring at a blank screen
Think of your blogging list as a grocery list.
If you go to your local grocery store with a list of things you need, you will save time by not wandering around aimlessly and you will save money by not purchasing things you do not need.
The same thing is true with your blogging list.
You will be more productive with your time and you will create posts that will generate revenue.
Blogging Strategies – Schedule Blogging Time
The last tip I would like to talk about is scheduling time for blogging.
Schedules work. Blogging works. Combining the two makes a powerful duo.
Decide on how much time you can devote to blogging and what days will work best for you.
Stick to your schedule for at least three months.
After the three months have gone by you will notice that you will be more productive with your blogging time.
Here are some additional benefits of scheduling blogging time:
- You will be more consistent with publishing new content.
- It will be easier to write about different topics.
- You will be able to plan ahead to ensure quality content.
- You will have time for keyword research.
- You can plan for promotions.
How To Be Productive At Home
Working at home has both positives and negatives.
Some of the positives are:
- You are the boss
- You Schedule when you will be working
- You schedule days off
- You do not have to waste time getting ready for work
- Save gas money
- Save on lunch money
Staying productive with your time will be one of the struggles you will encounter.
It is easy to say, “I will do that later” when you are the boss working at home.
The problem is that you will not generate any income if you are not putting in the work.
Knowing how difficult it can be working at home I decided to write an eBook to help you be more productive with your time so you can reach your goals quicker.
- What Are Your Priorities
- Plan Everything
- The Pomodoro Technique
- Sleep and Exercise
- Save Time Scheduling Social Media Posts
- 4 Week Calendar View
- Three-Item To-Do List
- Save Time with Canva
- Batch Tasks
- Turn Off Alerts
- Set Deadlines
There is no better time than now to learn how you can be more productive with your time.
Download your copy of Get More Done in Less Time The Part-time Artist today.
Here is a recap of some blogging strategies that will help you to be more productive with your blogging.
- Learn more about your readers.
- Develop a blogging strategy.
- Create a content list.
- Schedule time you will be blogging.
The bottom line is that blogging will help you to build brand awareness and increase your online art sales.
Having a plan, developing a strategy and being consistent will win the race.
You might also be interested in:
- Take the 28 Day Blogging Challenge for Visual Artists
- 5 Ways to Create Shareable Content for Art Blogs
- Sell Art Online Checkoff List – What You Need to Succeed
- How to Optimize Art Blog Posts with Great Content
- Blogging Strategy Research Your Niche
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