Are you finding it difficult to find time to blog? In this post, discover some blogging strategies that will help make your time more productive.
Are you disappointed with the number of sales you are receiving online?
Are you finding it difficult to drive traffic to your art blog and art gallery?
Are you consistent with your blogging or do you find yourself putting it on the backburner?
If you want to have any chance selling your artwork online you will have to develop a strategic digital content marketing strategy.
Why is blogging more important than ever today?
The first reason is that there is so much competition online.
There are artists all around the world trying to land a sale.
Second, social media networks do not work as well as they did five or ten years ago.
You have probably already noticed how difficult it is to have your Facebook posts be shown on your followings newsfeed.
Facebook has disclosed that they will focus on Personal Profile posts over Business Pages.
You do have the option to pay to have your posts “boosted” or you can purchase advertisements on Facebook. The problem is that there is no guarantee that you will land a sale. You have a good chance of losing money paying to have your posts “boosted.”
What is the solution for artists?
The solution is blogging.
Blogging will help you to attract people to your site that are interested in what your site has to offer.
If you develop a content marketing strategy and you are consistent with your efforts you will be very successful.
The problem is that blogging takes time. You will have to find ways to be more productive with your time so you do not find yourself putting blogging on the backburner.
Successful Blogging Strategies
Successful marketing is a simple. You need to share your product with as many people as you can.
The more people who see your art and become aware of what you have to offer, the higher your chance of landing a sale becomes.
This can be done with blogging.
The first step is to understand the reader.
Knowing what type of content your target audience enjoys will help you for when it is time to sit down and write.
The objective of blogging is to write content that explains what your site has to offer. The more detailed content you write, the better your chance will be to rank higher in the search results. The higher you rank in the search results the more traffic your site will receive.
Keep in mind that blog posts will always be searchable. I have content that I have written a couple of years ago that still generate thousands of page views a month. There is no social media network that can guarantee those numbers.
What Type of Readers Are There
Not everyone enjoys the same thing. You will want to keep this in the back of your mind when you are developing your content marketing strategies.
You will have the scanners that will just scan through the bullet points, the learners, loyal fans and, potential customers.
How can you provide valuable content for all of your readers?
If your posts are filled with fluff and no bullet points, you will lose the scanners.
If you do not provide how to posts you will lose the learners.
If you do not provide posts that are personal you will lose your loyal fans that want to learn more about you as an artist.
The people that want to learn more about you are the potential new buyers.
Your mission is to write posts for each type of reader. This can be done in one post or you can write different types of posts.
Blogging Strategies – Set up a Plan
To stand out in this crowded world of talented artists, you will want to set up a plan that will have you stay consistent with your content.
This is a simple strategy that works. Take the categories that you will be writing about and schedule the days you will be publishing them.
After some time, your readers will begin to learn your pattern and will look forward to the content that they are attracted too.
Monday’s – How to articles
Wednesday’s – Bullet point articles
This could be motivational, inspirational, about your favorite supplies, etc.
Thursday’s – Longer personal posts
Friday’s – New artwork for sale
This is just an example of how you can set up your blogging strategy to build a loyal following. It does take a lot of work. You will not see instant growth but you will see a gradual incline of loyal readers that will help build your art business.
Developing a plan will help you to stay consistent with your blogging schedule. It is easy to put things off or even forget about them if there is no set schedule or routine.
Blogging Strategies – Create a List
A common reason people are not productive with their time is that they are not prepared for the jobs or tasks they are working on.
Sit down and write a list of topics you are interested in writing about.
Some of the benefits of creating a blogging list are:
- Blog posts will have a purpose
- Increase shares
- Increase customer engagement
- Revenue growth
- Reduce time staring at a blank screen
Think of your blogging list as a grocery list.
If you go to your local grocery store with a list of things you need, you will save time by not wandering around aimlessly and you will save money by not purchasing things you do not need.
The same thing is true with your blogging list.
You will be more productive with your time and you will create posts that will generate revenue.
Blogging Strategies – Schedule Blogging Time
The last tip I would like to talk about is scheduling time for blogging.
Schedules work. Blogging works. Combining the two makes a powerful duo.
Decide on how much time you can devote to blogging and what days will work best for you.
Stick to your schedule for at least three months.
After the three months have gone by you will notice that you will be more productive with your blogging time.
Here are some additional benefits of scheduling blogging time:
- You will be more consistent with publishing new content.
- It will be easier to write about different topics.
- You will be able to plan ahead to ensure quality content.
- You will have time for keyword research.
- You can plan for promotions.
Here is a recap of some blogging strategies that will help you to be more productive with your blogging.
- Learn more about your readers.
- Develop a blogging strategy.
- Create a content list.
- Schedule time you will be blogging.
The bottom line is that blogging will help you to build brand awareness and increase your online art sales.
Having a plan, developing a strategy and being consistent will win the race.
You might also be interested in:
- Take the 28 Day Blogging Challenge for Visual Artists
- 5 Ways to Create Shareable Content for Art Blogs
- Sell Art Online Checkoff List – What You Need to Succeed
- How to Optimize Art Blog Posts with Great Content
- Blogging Strategy Research Your Niche
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
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