Marketing your art takes as much energy or more than creating your work. The time that you put into your marketing plan needs to be productive to stand out in this very crowded world. In this article discover some blogging strategies that will help make your time more productive.
“Nothing is particularly hard if you divide it into small jobs.”
Henry Ford
Marketing is a simple theory. You need to share your product with as many people as you can.
Creating sales take more effort. To sell your art, you will need to provide quality work and build the trust of your audience.
People build trust in a company by reading content about a business and product. This is easy to do in today’s world with the internet. In fact, the average person absorbs 10 hours of content a day now with the help of mobile devices. Content that will grab someone’s attention will help land a sale.
Blogging Strategies
There are many types of people that you will want to target when you write for your blog.
You will have the scanners that will just scan through the bullet points, the learners, loyal fans and, potential customers.
How can you provide valuable content for all of your readers?
If your posts are filled with fluff and no bullet points, you will lose the scanners.
If you do not provide how to posts you will lose the learners.
If you do not provide posts that are personal you will lose your loyal fans that want to learn more about you as an artist.
The people that want to learn more about you are the potential new buyers.
Set up a Plan
To stand out in this crowded word of talented artists, you will want to set up a plan that will have you stay consistent with your content.
This is a simple strategy that works. Take the categories that you will be writing about and set a specific day that they will be posted.
After some time, your readers will begin to learn your pattern and will look forward to the content that they are attracted too.
The learners will look forward to your “how to” posts and will know what day that your next article will be posted.
This will hold true for all of your readers.
Example:
Monday’s – How to articles
Wednesday’s – Bullet point articles
This could be motivational, inspirational, about your favorite supplies, etc.
Thursday’s – Longer personal posts
Friday’s – New artwork for sale
This is just an example of how you can set up your blogging strategy to build a loyal following. It does take a lot of work. You will not see instant growth but you will see a gradual incline of loyal readers that will help build your art business.
You might also like:
How to Write an Editorial Calendar That Will Generate Traffic
How often do you post articles? What do you find difficult about creating your blogging strategies?
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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