Blogs are great marketing tools that help artists grow their art businesses.
Blogging might sometimes feel intimidating, especially if you aren’t a natural writer. But once you know what to do, it becomes easy and fun.
We will give you some tips on how to start blogging and make your blog a success.
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Here is how you can use your art blog to achieve your business goals and why blogging matter:
Track trends: Blogs allow you to see what’s hot and what’s not so that you can decide on your next project or product with intelligence.
Build a tribe: If you post content that reflects your values and the things you love, people who share those same interests will want to join your tribe. Be sure to welcome them and strike up a conversation with them.
Related Post: How To Sell More Art By Building Your Tribe
Increase internet presence: Your blog is yet another online property that can help you build your company as an artist.
Grow email list: Blogging is a great way to build up your email list and grow your communication with your tribe.
Related Post: How To Start An Email List So You Can Sell More Art
Keep people engaged: Posting quality content that interests people will keep them repeatedly returning to your blog.
Related Post: How To Write Art Blog Posts That Sell Art
Find new potential customers: You can use relevant keywords in the titles of posts to help Google find you so that potential clients can find you too.
Related Post: How to Use Keywords Effectively In Art Blog Posts
Network with other artists, bloggers, clients: Connecting and engaging with others will open up new opportunities for collaboration and sharing your work.
Related Post: 9 Networking For Artists Strategies
Share links to your art: You can post links to your art or portfolio on different sites like Pinterest and Instagram, where people who want to buy it can find it.
Related Post: How To Install Social Warfare On WordPress Art Blogs
Reach out to new clients: You can use your blog to reach out and establish a relationship with potential clients by providing them valuable insight into your work before they hire you.
Appear as an authority: The more visible and credible you are, the more people will recognize your name or brand when they want to buy art. So, be sure to post relevant content that represents your best work and voice regularly.
Now that you know why blogging is beneficial for your art business, here are some tips to help you grow your blog:
Choose a topic or niche: You need to research what’s hot in the online world and your target audience’s interests. Then, choose a topic or niche that you can speak about with authority and be passionate about so you won’t tire out quickly.
Related Post: Separate Yourself with Niche Marketing
Create quality content: Make sure the title of your posts is interesting enough to catch people’s attention so they’ll read on. Also, make sure the content is relevant and insightful to keep them engaged.
Related Post: How To Increase Art Sales With Great Pillar Content
Feature other artists: One of the best ways to get your blog going is by interviewing one or two other artists each month, posting their work, and letting them talk about themselves. It’ll be beneficial for you, too, because they’ll return the favor, which will give you more exposure on their blogs as well.
Link back to your site: Be sure to link back to your blog on every post so that people can find you quickly and visit your website more often.
Reach out via email: A great way to connect with other artists is by emailing them personally about doing an interview or even guest posting for their blog. If your work fits their needs, they might say ‘yes.’
Post once a week: Posting every day is hard unless you have an automated system in place. Better yet, post one to three times a week when possible and once a month when not.
Feature your social media profile: Just like posting your blog’s link on your site, be sure to post it on your other social media profiles, too, so you can gain more exposure.
Track your stats: You need to know which posts do well and which don’t so you know what content to create next. Installing Google Analytics allows you to track the visitors’ source and location so you’ll have a better idea of getting more people to your site.
Related Post: How To Use Google Analytics To Sell More Art Online
Set up alerts: You can set Google Alerts, so you’ll know when other bloggers mention you, your blog, or your art in their posts.
Don’t be afraid to share: Social media sites like Facebook, Instagram, and Twitter are great ways to promote your blog’s content by sharing it with your friends and followers.
Schedule time to Write
With every business, there will be priorities that can not be overlooked.
Writing for your art blog is a job you will not want to take lightly.
It is essential for the growth of your art business to schedule time to write during the week.
Every art post you write and publish opens another door for your target audience to find you online.
One way to make the most of your writing time is to be prepared.
There is more to writing than just sitting in front of a computer and typing.
If you are proactive, you will reduce unnecessary stress and be more productive.
Avoid staring at a blank screen by scheduling time to brainstorm topic ideas during the week.
It only takes 5 or ten minutes to write about different topics.
We use excel, but you can use Google Spreadsheet or even pen and paper to write down your ideas.
Before you know it, you will have a list of topics that will take you years to write.
Brainstorming topic ideas is when you dedicate a block of time to create blog post ideas.
You will always be prepared to write if you have a list of ideas ready in advance.
It is possible to write and publish an entire blog post in twenty minutes if you know what topic you will be writing about before you sit down.
When you have dedicated to brainstorming topic ideas, write down anything that comes to mind.
It does not mean that if you have something written down, you will have to write a post about it.
Your list is to prevent writer’s block.
The last thing you will want is to force an idea and write something to have content to post.
Respect your reader’s time. Provide them with your best work.
There will be times you will be more motivated to write about a particular topic over another topic.
You might want to write about a new brand of paint you tried or what inspired you to create your last piece.
Your list is there to help you stay inspired.
You can pick and choose what you would like to write about that day.
Something will stand out and produce a spark as you read through your list.
When motivated, words will start to flow on the screen.
Keep your list in a place where you can easily access it.
Look at your list regularly.
When it is time to write your post, you will already have a good idea of what you want to say.
Another great way to save time blogging is to have a folder of images for your blog posts.
Schedule time for finding images for your posts.
The more you can get done ahead of time, the less painful it will be during the writing process.
Dedicate a folder on your computer for the reference material you have come across and a separate folder for images you will want to use for your posts.
The more organized you are, the more you will get done in a particular amount of time.
When you schedule a time to write for the week, you will think about when you will be the most productive.
Find a block of time when there will be little to no distractions.
The less time you have to spend on writing, the more time you will have in the studio.
Final Thoughts On How To Blog
If you are proactive with your content marketing, you will be separating yourself from the crowd. You will always have fresh, quality content available for your target audience and potential collectors. The more content you produce, the more ways people will be able to find you online
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