Would you like to sell more of your artwork? Would you like to have sales occur any time of the day or night? With the help of technology, artists can sell more art online even while they are sleeping. The artists that climb to the top are the ones that create great content for their audience. Blogging is crucial if you are interested in more online art sales. If you are just starting a blog, or you have had a blog for several years, you will want to make sure that you have these blogging basics down.
Blogging Basics – Sell More Art Online
Define Your Niche
Knowing who you will be talking to will make it easier for you to communicate your message. If your artwork is primarily oil paintings of flowers, it will make no sense for you to write articles about boxing. Not only will your content attract a crowd that has little interest if any at all about your artwork but your blog will lose credibility.
The content that you will be creating is to attract an audience that will be interested in what you have to offer. By knowing valuable information such as age, gender, income and demographic, you will be able to attract an audience that will be interested in purchasing your artwork.
Define Your Voice
Your voice is your writing style. You will want to define your voice for your articles. A consistent writing style allows your readers to connect with you. Your readers will begin to trust you and look forward to reading our future posts. Your goal is to have your readers feel as if they know you without them even meeting you.
Your niche will determine your voice. You will understand what will be appropriate and not appropriate for your audience. One you have learned how to communicate to your audience, it is important for you to stay consistent with your message.
If you struggle with writing as I have in the past, I would like to recommend this helpful book that got me started. Everybody Writes Your Go-To Guide to Creating Ridiculously Good Content (Amazon affiliate link) by Ann Handley helped me find my voice and gave me the confidence that I needed to get my message across. I regularly revisit this book for reference and also enjoy the audio version of this book.
Create A Flow
You have something over most bloggers. You are an artist with a creative mind. Use your creative mind to help you rise above the others. Create a flow with your posts. Just like when great sitcoms leave you hanging at the end of the show. Leave your reader wanting more. Make them excited about reading your next post.
Your blog is a story about your art journey. Take them for a ride with you and your will have a loyal art collector for life.
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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