Are you ready to take your art business to the next level? If you would like to sell art online and build a following you will need to start a blog. In this post, you will discover what blog basics you will need to know to get started.
What Is A Blog And Why Artists Need One
Most people that read blog posts do not even realize that they are reading a blog. Their only interest is obtaining the information they desire. You might hear someone say, “Did you read that article about…?” You will never hear someone say, “Did you read that blog post.” If you do hear those words, it would be coming from someone who has blogging experience.
What is a blog? Why is the word “blog” only spoken by bloggers?
A blog is defined as:
A website containing a writer’s or group of writers’ experiences, observations, opinions, etc., and often having and links to other websites.
A single entry or post on a website.
Blogging is to express or write on a blog.
What is an article?
An article is defined as:
A written composition in prose, usually nonfiction, on a specific topic forming an independent part of a book or other publication, as a newspaper or magazine.
I read a great article on Social Media Today by Betsy Kent, expressing her thoughts about the difference between blog posts and articles. I am glad I came across this blog post, I have been known to interchange the two.
Besty stated that:
Most articles contain 1,500 words and blog posts contain less than 1,500 words.
Content length might have differed many years ago, but in today’s day and age, blog posts are becoming longer and longer.
Most content that you find about blog post length state that longer is better for SEO (Search Engine Optimization) and social shares. Capsicum Mediaworks found that the higher the Google SERP (Search Engine Results Page) position, the more words the post had. Every post that was ranked first has over 2,000 words.
Betsy also stated:
That articles contain reports, explanations, and analyses whereas blog posts provide tips, lessons, and tools.
I have noticed a change in blogs over the years. Many blogs today contain reports, analyses, and explanations to help further educate their audience.
The question that I ask is, ”Are blogs and articles becoming more alike today than they were ten or twenty years ago?” Will there be a time when we will only use one word to describe a blog post or an article?
Why are blogs becoming longer?
They were once known to be a platform where people would be able to post images and stories about their children. Food recipes were also a big blog topic in the past. People would post their favorite recipes so their friends and family far away would be able to test them out.
What has changed?
People have found that you can easily start an online business and do quite well. I have heard of many individuals making the average yearly household income in one month. There are more and more people starting their own business trying to make a living. Some people that have started a business were forced to. They were laid off or their company closed down, and they had no option but to try to generate income to put food on the table.
People are finding it harder to land a job that will support the American dream. There was once a time when working at a supermarket would support a family. Now people working at a supermarket are finding themselves working an additional part-time job to make ends meet.
As more and more people are becoming solopreneurs the internet is becoming crowded. People are noticing that the only way to be found on the first page of search engine results is by creating content and a lot of it. The reality is, if you would like to be listed on Google’s first page you will need to provide content that is better than the top ten posts listed.
How can you provide better content?
One way is to provide more meat in the post. Be more specific about the topic that you are writing about. Explain how to solve a problem with easy to understand terms. If you want to write about a specific paintbrush that you use, you will need to include more content about that brush than the other artist’s blog posts sharing the same topic. That is how you will rank higher than them.
There is more to ranking high in search engines than just writing more words. I will be discussing that more in the future, but for now, I want you to take into consideration if you want to rank higher in search results, your posts will have to be better than your competition.
So what are blog basics?
Your blog will be your marketing machine that will drive a ton of traffic to your art gallery where people will be able to purchase your art. More traffic equals a better chance of you landing a sale.
You will want to work on your blog weekly or even daily. It is much different than your art gallery where you can update it periodically. Content will need to be added to your blog on a consistent schedule if you would like to see real results.
Take into consideration that if you want to reap the benefits of generating a significant amount of traffic to your site, you will need to outperform your competition, that includes the quality of your content and how often that you post.
I do want to say that creating great content for your blog will take a lot of hard work. It is not easy to continuously write about new topics that will attract your target audience. But if you are willing to put in the hard work, be patient and disciplined, you will see results that you have never imagined.
Now you know what the blog basics are. Get started today and start growing your art business so you can start selling your art to a larger audience.
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