Are you having a difficult time driving traffic to your art website? Are you discouraged because you are finding it impossible to sell your art online? In this article, I will share with you the best social media platforms to sell art online.

Best Social Media Platforms To Sell Art Online

There is no better time than today to be an artist.

Artists all around the world can showcase their art to anyone and everyone.

There is no such thing as the “starving artist” anymore. Artists can now feast and enjoy the riches that come from their creations.

Why the change?

We can thank the internet and social media.

Not so long ago artists were at the mercy art agencies and galleries.

The artists could only hope that their agent and gallery would represent their artwork well enough to sell.

If the artist was one of the lucky few, they would become well-known in the local area.

If the artist did not have an agent that would work with them, it would be a struggle to make ends meet.

Whether you are an artist interested in selling artwork and handmade crafts online or an artist trying to sell more art locally, developing a social media marketing strategy will help you to reach your goals.

Related Resource: How to Write Goals You Can Achieve Workbook

Below are some of the best social media platforms to sell art online.

Blog

The best social media to sell art online will be your blog. That is right your blog.

Your artist blog is the fuel that drives a tremendous amount of traffic to your art listings.

Is a blog a social media platform?

Many people get confused between social media and social networking.

Let me share the definitions courtesy of Merriam-Webster.

Social media – forms of electronic communication (as sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

Social networking – the creation and maintenance of personal and business relationships especially online

Your blog will be by far the most powerful tool for your online business.

One of the reasons is because you own it. It is yours to do what you wish. You will receive all of the benefits from your hard work.

Jayson DeMers explains the benefits of blogging in a post he wrote for Forbes.

Increase search engine traffic
Humanizes your brand
Supports your social media initiatives
Builds authority in your industry
Improves conversions rates
Helps generate inbound links
Helps you rank for long-tail search queries
Increase Leads
Facilitates valuable discussion
Allows you to achieve “freshness”

You can read more by visiting The Top 10 Benefits Of Blogging On Your Website.

Developing a blogging marketing strategy will help you to build a successful online and offline art business.

Art blogging tips that you can start implementing today:

Art Blogging For Beginners | How To Start A Blog That Sells Art

Art Blogging – What Is Great Content

Art Blog Basics: How To Promote Art Blog Posts

7 Effective Steps For Writing Art Blog Posts That Generate Traffic

Would you like a proven to work blogging strategy that will drive a tremendous amount of traffic to your artist website?

In the 28 Day Blogging Challenge for Visual Artists eBook, I share all of the content marketing strategies I have used to help me build a blog that receives over 100,000 monthly page views.

Facebook

I have to list Facebook at the top of the list for best social media to sell art online.

With so many people on Facebook (over one billion active users), you will be sure to have your artwork seen by many eyes.

Scott Ayres explains why it is important for businesses to develop a Facebook marketing strategy in a post he wrote for Post Planner.

Increase exposure to potential customers
Gather more leads
Lower your marketing expenses
Reach a target audience
Use Facebook Insights
Build brand loyalty
Increase your web traffic
Boost SEO
Be mobile ready
Spy on your competition

You can read more by visiting Top 10 Benefits of a Facebook Business Page.

Facebook marketing strategies that will help you to build an audience on Facebook:

Facebook Artist Page Tips That Will Build Your Following

How to Keep Up with Facebook’s Changes

How to Create a Facebook Fan Page Step by Step

How to Create a Facebook Cover Video for Visual Artists

How to Create a Facebook Fan Page Bio

Facebook Artist Page Tips That Will Build Your Following

Besides the blog, Pinterest might be one of the best search engine platforms to sell art online. Pinterest is a unique visual platform that links to valuable content.

You can link your images back to your blog or artist website where the viewer will have an option to learn more about the art and an option to purchase.

Always provide a link for viewers to have an opportunity to purchase your work. You want to take advantage of their spontaneous urge to purchase.

Unlike most social networks, Pinterest allows you to create boards where you can pin your images to. This allows people to see your images whenever they wish. The images that you post do not have a short lifespan like Facebook or Twitter. Your pins will be searchable for as long as you have them published.

Gosia Letki explains why businesses should use Pinterest as a marketing strategy on a post she wrote for Brand24.

Attract U.S. female customers
Engage easier with users
Build visual links and traffic
Inspire purchases effectively
Cross-promote your business locally

You can read more by visiting 5 Reasons Why You Should Use Pinterest for Business.

Pinterest marketing strategies that will help you to build an online presence:

How to Start Selling Art on Pinterest

What You Should Pin to Your Artist Pinterest Boards

Pinterest Board Tips That Will Attract Your Target Audience

How to Create a Pinterest Profile for Your Art Business

Increase Your Art Blog Traffic with Simple Pinterest SEO

How to Hide Pinterest Images in Blog Posts with Social Warfare

How I Sell My Art Online With Tailwind

Twitter

Twitter is not only a social network where people read about someone climbing a mounting or what favorite drink they are drinking at the time.

It is far more powerful than that and businesses are taking advantage of what Twitter has to offer.

Twitter is the only social network that provides real-time news.

You will be able to reach out to your customers in real-time about anything related to your business. You can also provide customer service in real-time. If a customer has a question or a complaint you will be able to address the situation in real-time and turn an upset customer into a raving fan.

Meghan Monaghan explains why small businesses should have a Twitter account in a post she wrote for Small Bird Social.

Drive traffic to your web page
Network with others
Distribute content
Communicate your brand
Boost your SEO
Improve your chances of purchase
Reach a bigger audience
Increase authority
Gather feedback
Achieve big rewards with little effort

You can read more by visiting The Top 10 Benefits of Twitter for Small Business

Twitter marketing strategies that will help you to connect with your buyers:

How to Create an Artist Twitter Account Step by Step

Twitter Basics Build your Art Business

How to Optimize Twitter Art Business Account with Keywords

Richer Images for Twitter Help Artists Grow Their Audience

Instagram

Instagram is becoming a valuable social media network for business.

While Instagram does not have a way for people to purchase products, it is a great way for you to build your brand with images of your art.

Many artists are now selling their art by building their Instagram fan base.

Jenn Herman explains why Instagram might be a good choice for businesses trying to build their audience in a post she wrote for Maximize Social Business.

Visual marketing
High levels of engagement
High visibility of posts
Connect with a target audience
Emotional connection
Drive traffic to your site

You can read more by visiting The Benefits of Using Instagram for Business.

Instagram marketing strategies that work:

How to Use Instagram to Promote Your Art

5 Ways Artists can Make a Presence on Instagram

Instagram Introduces Comment Control

Instagram Announces a New Way to Share Stories

How to Turn Your Art Blog Posts into Instagram Content

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Conclusion:

Social media has changed the world for artists and businesses of all sizes.

The use of social networks will help you build your business larger than you could have ever imagined.

I do want to disclose that not everyone will receive the same results. There are many factors that will affect the outcome.

To get the most out of social media marketing, chose one or two platforms and learn how to become a marketing expert on them before moving on.

Best Social Media Platforms To Sell Art Online Overview: