There is no better time than today to be an artist. Artists all around the world can showcase their art to anyone and everyone. There is no more such thing as the “starving artist”. Artists can now feast and enjoy the riches that come from their creations. Why the change? We can thank Social Media. In this article, I will share with you the best social media to sell art online.
Not so long ago artists were at the mercy art agencies and galleries. The artists could only hope that their agent and gallery would represent their artwork well enough to sell. If the artist was one of the lucky few, they would become well known in the local area. If the artist did not have an agent that would work with them, it would be a struggle to make ends meet.
Best Social media To Sell Art Online
The best social media to sell art online will be your blog. That is right your blog.
But are blogs social media?
Many people get confused between social media and social networking.
Let me share the definitions Curtesy of Merriam-Webster.
Social media – forms of electronic communication (as sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Social networking – the creation and maintenance of personal and business relationships especially online
Your blog will be by far the most powerful force for your online business. One of the reasons is because you own it. It is yours to do what you wish. You will receive all of the benefits from your hard work.
The article above will go over in more detail how blogging can help build your art business and how to get started.
I have to list Facebook at the top of the list for best social media to sell art online. With so many people on Facebook (over one billion active users) you will be sure to have your artwork seen by many eyes. If you do not have a Facebook Page for your art business here is some helpful information from Facebook to help get you started. How to create an artists’s successful Facebook page
There are apps that will allow you to sell your art right on your Facebook Fan page. The buyer will never have to leave Facebook to purchase their favorite art from you.
You can have a link to your blog or artist website directly on your Facebook page if you would prefer the transactions to occur on your site so you can gather emails.
It is easy for artists to build an audience with their Facebook page because people love to support their favorite artists.
Besides the blog, Pinterest might be one of the best social media to sell art online. Pinterest is a platform dedicated to images. It was as if Pinterest was invented by an artist.
You can link your images back to your blog or artist website where the viewer will have an option to learn more about the art and an option to purchase. Always provide a link for viewers to have an opportunity to purchase your work. You want to take advantage of their spontaneous urge to purchase.
Unlike most social networks, Pinterest allows you to create boards where you can pin your images to. This allows people to see your images whenever they wish. The images that you post do not have a lifespan like Facebook or Twitter.
Twitter is not only a social network where people read about someone climbing a mounting or what favorite drink they are drinking at the time. It is far more powerful than that and businesses are taking advantage of what Twitter has to offer.
Twitter is the only social network that has real-time news. You will be able to reach out to your customers in real-time about anything related to your business. You can also provide customer service in real-time. If a customer has a question or a complaint you will be able to address the situation in real-time and turn an upset customer into a raving fan.
Here is some more reading about what Twitter has to offer for your art business.
Instagram is becoming a great social network for business to help build their brand. While Instagram does not have a way for people to purchase products, it is a great way for you to build your brand with images of your art. Artists have been successful selling their art by building their Instagram fan base.
The only way to build your following on Instagram is by the proper use of hashtags. As of now there are over 65 million #art hashtag posts and over 100,000 #artforsale hashtags.
Social media has changed the world for artists. The use of social networks will help you build your business larger than you could have ever imagined.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
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