Are you having a difficult time driving traffic to your art website? Are you discouraged because you find it impossible to sell your art online? In this article, I will share the best social media platforms to sell art online.
Best Social Media Platforms To Sell Art Online
There is no better time than today to be an artist.
Artists all around the world can showcase their art to anyone and everyone.
There is no such thing as the “starving artist” anymore. Artists can now feast and enjoy the riches that come from their creations.
Why the change?
We can thank the internet and social media.
Not so long ago, artists were at the mercy of art agencies and galleries.
The artists could only hope that their agent and gallery would represent their artwork well enough to sell.
If the artist were one of the lucky few, they would become well-known in the local area.
If the artist did not have an agent to work with them, making ends meet would be a struggle.
Whether you are an artist interested in selling artwork and handmade crafts online or an artist trying to sell more art locally, developing a social media marketing strategy will help you to reach your goals.
Related Resource: How to Write Goals You Can Achieve Workbook
Below are some of the best social media platforms to sell art online.
The best social media to sell art online will be your blog. That is right your blog.
Your artist blog is the fuel that drives a tremendous amount of traffic to your art listings.
Is a blog a social media platform?
Many people get confused between social media and social networking.
Let me share the definitions courtesy of Merriam-Webster.
Social media – forms of electronic communication (as sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Social networking – the creation and maintenance of personal and business relationships especially online
Your blog will be by far the most powerful tool for your online business.
One of the reasons is because you own it. It is yours to do what you wish. You will receive all of the benefits from your hard work.
- Increase search engine traffic
- Humanizes your brand
- Supports your social media initiatives
- Builds authority in your industry
- Improves conversions rates
- Helps generate inbound links
- Helps you rank for long-tail search queries
- Increase Leads
- Facilitates valuable discussion
- Allows you to achieve “freshness”
You can read more by visiting The Top 10 Benefits Of Blogging On Your Website.
Developing a blogging marketing strategy will help you to build a successful online and offline art business.
Art blogging tips that you can start implementing today:
Would you like a proven to work blogging strategy that will drive a tremendous amount of traffic to your artist website?
In the 28 Day Blogging Challenge for Visual Artists eBook, I share all of the content marketing strategies I have used to help me build a blog that receives over 100,000 monthly page views.
I have to list Facebook at the top of the list for best social media to sell art online.
With so many people on Facebook (over one billion active users), you will be sure to have your artwork seen by many eyes.
- Increase exposure to potential customers
- Gather more leads
- Lower your marketing expenses
- Reach a target audience
- Use Facebook Insights
- Build brand loyalty
- Increase your web traffic
- Boost SEO
- Be mobile ready
- Spy on your competition
You can read more by visiting Top 10 Benefits of a Facebook Business Page.
Facebook marketing strategies that will help you to build an audience on Facebook:
Besides the blog, Pinterest might be one of the best search engine platforms to sell art online. Pinterest is a unique visual platform that links to valuable content.
You can link your images back to your blog or artist website where the viewer will have an option to learn more about the art and an option to purchase.
Always provide a link for viewers to have an opportunity to purchase your work. You want to take advantage of their spontaneous urge to purchase.
Unlike most social networks, Pinterest allows you to create boards where you can pin your images to. This allows people to see your images whenever they wish. The images that you post do not have a short lifespan like Facebook or Twitter. Your pins will be searchable for as long as you have them published.
Gosia Letki explains why businesses should use Pinterest as a marketing strategy on a post she wrote for Brand24.
- Attract U.S. female customers
- Engage easier with users
- Build visual links and traffic
- Inspire purchases effectively
- Cross-promote your business locally
You can read more by visiting 5 Reasons Why You Should Use Pinterest for Business.
Pinterest marketing strategies that will help you to build an online presence:
Twitter is not only a social network where people read about someone climbing a mounting or what favorite drink they are drinking at the time.
It is far more powerful than that and businesses are taking advantage of what Twitter has to offer.
Twitter is the only social network that provides real-time news.
You will be able to reach out to your customers in real-time about anything related to your business. You can also provide customer service in real-time. If a customer has a question or a complaint you will be able to address the situation in real-time and turn an upset customer into a raving fan.
- Drive traffic to your web page
- Network with others
- Distribute content
- Communicate your brand
- Boost your SEO
- Improve your chances of purchase
- Reach a bigger audience
- Increase authority
- Gather feedback
- Achieve big rewards with little effort
You can read more by visiting The Top 10 Benefits of Twitter for Small Business
Twitter marketing strategies that will help you to connect with your buyers:
Instagram is becoming a valuable social media network for business.
While Instagram does not have a way for people to purchase products, it is a great way for you to build your brand with images of your art.
Many artists are now selling their art by building their Instagram fan base.
Jenn Herman explains why Instagram might be a good choice for businesses trying to build their audience in a post she wrote for Maximize Social Business.
- Visual marketing
- High levels of engagement
- High visibility of posts
- Connect with a target audience
- Emotional connection
- Drive traffic to your site
You can read more by visiting The Benefits of Using Instagram for Business.
Instagram marketing strategies that work:
Social media has changed the world for artists and businesses of all sizes.
The use of social networks will help you build your business larger than you could have ever imagined.
I do want to disclose that not everyone will receive the same results. There are many factors that will affect the outcome.
To get the most out of social media marketing, chose one or two platforms and learn how to become a marketing expert on them before moving on.
Best Social Media Platforms To Sell Art Online Overview:
You might also be interested in:
How Artists Can Save Time Scheduling Social Media Posts
Art Business Start-up Plan