Are you an artist looking to sell your work?
If so, you’ll want to explore the best social media platforms for artists.
Each platform has its strengths and weaknesses, so choosing the ones that will work best for your social media strategy is essential.
Here are six of the most popular platforms for artists selling Art.
Social media platforms are a great way to reach a wider audience when it comes to selling art.
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Popular Social Media Platforms For Artists
Here is a list of social media most professional artists use to promote their brand, along with social media tips to help you get the most out of your social media presence.
1. Instagram
With over 800 million users, Instagram is an excellent platform for artists to sell art online. Instagram allows you to post photos and videos of your work and add a link to your website or online shop.
Instagram makes it easy for artists to showcase their work to many people, increasing the likelihood of someone buying their Art.
Instagram offers various tools and features to help artists market their work, such as hashtags and analytics.
If you do not have time to promote your art on other social media platforms, be sure to use Instagram for your art business.
Instagram Best Practices
- Research hashtags to increase your visibility
- Use a variety of visuals
- Be personable in your posts
- Post regularly
- Post behind the scenes
How many times a day should you post on Instagram
Post at least once a day on this platform; followers may seem spammy or annoying if you post more than once daily. Other platforms publish more content, but Instagram marketing sees the best results with only one post per day.
The Best Times to Post on Instagram
The best times to post on Instagram vary depending on your target audience and what you’re posting about.
However, general guidelines for the best times to post on Instagram are weekdays between 8-9 am and 5-6 pm and weekends between 9 am-10 am and 5 pm-6 pm.
If you want to increase the chances of your posts being seen, try posting during these times.
Don’t be afraid to experiment with other times to see what works best for your audience.
2. Facebook
Facebook has over 2 billion users and is an excellent platform for artists to reach a broad audience. You can create a page for your art business, post photos and videos of your work, and run ads to promote your artwork.
Facebook Best Practices
- Create a Facebook page for your business.
- Post photos and videos of your work.
- Run ads to promote your artwork.
- Join Facebook groups
How many times a day should you post on Facebook?
If you want to be successful on Facebook, you must post 3-5 times daily. You might think this is too much for some people, but the more posts and updates you do, the more your audience will grow.
The Best Times to Post on Facebook
The best time to post on Facebook is 10 am or 2 pm. These are peak hours when most people scroll through their newsfeeds and see what they haven’t seen yet. If possible, also try posting before work (8 am), after work (6 pm), and right before bedtime (10 pm). This way, your followers have a chance to see your posts throughout their day.
What kind of content should you post on Facebook?
Your content on Facebook should mix photos, videos, and text. You can also post links to articles about Art or interviews with artists. Be sure to vary your posts, so your followers don’t get bored. To reach a new audience, you might consider using live video marketing on Facebook.
Related Post – 7 Facebook Marketing Tips Artists Must Know
3. Pinterest
Pinterest is an excellent platform for artists because it allows you to create boards with images of your work. You can also add a link to your website or online shop so people can buy your art. People visit Pinterest to search for DIY projects and new products to purchase. Making a presence on Pinterest will help you reach potential customers searching for art like yours.
Pinterest Best Practices
- Use high-quality images of your Art
- Create boards that showcase your work
- Add a link to your portfolio site or online shop
- Use keywords in your descriptions
The Best Times to Publish Pins on Pinterest
When posting on Pinterest, specific times and days of the week are more effective than others.
Here are the best times to post on Pinterest, based on research:
- Monday through Friday between 9 a.m. and 3 p.m.
- Saturday and Sunday between 8 a.m. and 11 a.m.
The How Times to Pin on Pinterest
Try to pin new material on Pinterest daily for the most effective results. This could include pins of your artwork, blog posts about your Art, or even exciting articles about the art industry. Be sure to use relevant hashtags so people can find your pins.
4. Twitter
Twitter is an excellent real-time platform for artists to share their work with the world. You can post photos and videos of your work and tweets about your art business.
Twitter Best Practices
- Make sure to post interesting and engaging tweets, not just promotional ones.
- Use hashtags to help people find your work.
- Follow other artists and art organizations for ideas and inspiration.
How Many Times To Tweet
It would be best to tweet about your art business 2-3 times a day.
The Best Time To Publish Tweets
Most tweets are sent between 11:00 a.m. and 1 p.m., peaking between noon and 1 p.m.
5. LinkedIn
LinkedIn is an excellent platform for artists to connect with other artists and art professionals. You can create a profile for your art business, post photos and videos of your work, and write articles about your art.
How many times should you post on LinkedIn?
You should post 1-2 times a week.
The Best Time To Publish LinkedIn Posts
Posts should be published during the workweek between 7:00 a.m. and 6:00 p.m.
6. YouTube
YouTube is a great place to share videos of your artwork. You can post videos of your work and tutorials on how to create your artwork.
Many artists use YouTube to promote online tutorial classes. YouTube videos are an excellent way to reach new followers and build name recognition.
How many times should you publish videos on YouTube?
You should publish 1 video per week.
The Best Time To Publish YouTube Videos
Videos should be published between 9:00 a.m. and 8:00 p.m.
Each social media platform has its advantages and disadvantages, so choose the best fit for your art business. Experiment with different platforms and see which ones work best for you.
Leveraging social media can be a challenge for most creatives. The best way to get started is to create one social media channel and learn everything about marketing your artwork on that social media site. When you become a pro at marketing on that site, try sharing your creative work on a different social media platform.
Here are a few reasons why promoting your Art on social media can be beneficial:
1. Reach a Wider Audience: Social media platforms have millions of users, which means your artwork can reach a wider audience.
2. Connect with Other Artists: Social media is great for connecting with other artists and art professionals.
3. Get Feedback on Your Work: Social media is a great place to get feedback on your work from other artists and art professionals.
4. Sell Your Art: Social media is a great place to sell your art to a broader audience.
5. Gain Exposure for Your Art: Social media is a great place to gain exposure.
6. Get Inspiration from Other Artists: Social media is excellent for inspiring other artists.
7. Stay Connected with Your Audience: Social media is a great way to stay connected with your audience.
8. Learn New Techniques: Social media is a great place to learn new techniques from other artists.
9. Get Promoted by Social Media: Social media can help promote your artwork to a broader audience.
10. Stay up to date with the Latest Art Trends: Social media is a great way to stay up to date with the latest art trends.
If you’re an artist looking for a social media platform to help promote your artwork, it’s essential to know the pros and cons of each.
We’ve highlighted some best practices when using these platforms below:
- Post exciting content that is engaging and not just promotional.
- Use hashtags to help people find your work.
- Follow other artists on these networks for inspiration or ideas about using them successfully.
- Schedule posts during peak hours with high engagement rates (around noon). Remember to post 1-2 times weekly if you want quality interactions without being too overwhelming for followers.
FAQ
How often should I post on social media if I’m an artist trying to sell my work?
Generally, you should post 2-3 times per day on social media. However, this varies depending on the platform – for example, LinkedIn only needs 1-2 posts per week.
When is the best time to publish content on social media?
This varies depending on the platform, but between 11 am and 1 pm is generally the best time to publish posts. Peak hours may be different for each network, so it’s essential to test what times generate the most engagement for you.
Is social media important for artists?
Social media is vital for artists because it allows them to connect with new audiences, sell their work, and gain exposure to their art. Additionally, social media can help artists learn new techniques and stay up-to-date on the latest art trends. If you’re an artist looking to promote your artwork, it’s essential to know the best practices for each social media platform.
How do artists get popular on social media?
That’s a question that has been asked repeatedly, and the answer is not always straightforward. Different social media platforms cater to different types of artists, with some being better for promoting visual art and others being more beneficial for those in the music industry.
Is there an alternative to Instagram for artists?
There are many social media platforms for artists, each with unique benefits and drawbacks. Instagram is an excellent platform for artists because it is visual and broad reach. However, if you are looking for an alternative to Instagram, here are six other media you may want to consider Facebook, YouTube, or Twitter.
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How To Promote Art On Social Media