Would you like to start earning some extra income selling crafts you are already making? This is part one of a short series. In this post, I will talk about the best places to sell crafts online and how to build an audience that wants to purchase your creations.
Best Places To Sell Crafts Online
Crafting is a relaxing hobby for so many people, but did you know that you can make some decent money from your handmade crafts?
It is true. You can build a rewarding online business selling crafts from home.
I started selling hand-painted signs for home decor back in the early 2000s and the money I generated helped me to pay off my home loan.
Today I focus on selling my graphite drawings and wood burnt art.
Below I am going to provide you with a list of places you can sell your crafts and a few tips that will help you to increase your sales.
In this post you will discover:
- What platforms are available for selling crafts online
- What will make people want to purchase your crafts
- How to separate yourself from the competition
- What prices you will charge for your products
- Who your target audience is
Where To Sell Handmade Items Online
To start with I would like to mention that if you are planning on building a business online I highly recommend building a website.
The places I am going to share below are great platforms to get started however, I do not recommend building a business on rented land.
Related Post: Why Artist Websites Should Be Built On WordPress
Below is a list of the most common places to sell crafts online:
Etsy – Etsy is the global marketplace for unique and creative goods and has built a great following of customers who are interested in purchasing one of a kind handmade products.
eBay – eBay is how I got started selling online and is an auction platform that allows crafters to sell handmade products.
Handmade Artists – Handmade Artists’ Shop is an online venue that sprung out of a group of artists from The Handmade Artists’ Forum. Their primary mission for the Handmade Artists’ Shop is to support handmade.
Hyena Cart – Hyena Cart offers a venue for small businesses to list and sell their items easily and affordable.
Aftcra – Aftcra is an online marketplace where you can buy and sell American handmade products. Their mission is to support local artists and artisans living in America by connecting them with handmade admirers across the globe.
Zibbet – Zibbet started in 2009 when they launched the Zibbet Marketplace. Their mission was the same as it is today – to help creative entrepreneurs sell more.
Uncommon Goods – Uncommon Goods offers remarkable designs by independent makers, and their goal is to do it with a positive impact on both people and our planet.
Shop Handmade – Shop Handmade offers a way for crafters to sell their handmade crafts to people around the world.
Facebook Shop – Facebook now offers a way for people to sell handmade items on Facebook. If you have a Facebook business page you might want to consider opening a shop for your page.
Related Post: How To Add Products To A Facebook Shop
Take a few minutes to become familiar with all of the policies, prices, and options each platform listed above has to offer to see what will work best for you.
Crafts That Make Money
All crafts make money but not all crafts online sell and the main reason is because of the image showcasing the product.
Photographing is a skill that you will want to learn if you are interested in selling handmade crafts for sale online.
If you are new to photographing your crafts or just find it difficult you might want to consider taking an online course or have someone you know help you.
Keep in mind that the people who are looking at your work will only see what you are showing them. If your image is blurry, too dark or not enticing people will just scroll past your listing.
Investing in a local class or online video course will help you to build your business quicker.
Candice Stringham created a fabulous course for crafters and artists called the Craft Photography Fundamentals.
With 38 videos and lifetime access, Candice shows you how to:
- Creating affordable, photogenic backdrops and sets
- Capturing all kinds of textures
- Shooting with an iPhone and DSLR camera
- Edits that add polish to your final images
- Creating a consistent look that makes your brand stand-out
- The basics of photo staging and
- Tips on working with props so you end up with a catalog-quality shot
The tips you will learn from Candice will show you how to photograph your crafts to sell.
Research Before You Start Selling
There are a few things you will want to become familiar with before you start listing your products.
Is there a market for what you are creating?
Are people purchasing similar products?
To find out just go to Google, Etsy, and Pinterest and type in the words that best describe your crafts.
If there are a lot of people selling similar products what can you offer to make your crafts standout?
For example, when I was selling hand-painted signs, I started to see the competition grow quickly so what I did to separate myself from the competition was to offer custom colors and fonts.
The buyer was able to choose the background color, text color, and font style. They were able to have a sign created just for them and this worked out better than I could have ever imagined.
If you were the customer what would convince you to buy what you are creating?
The next thing you will want to research is how much are people spending on products like yours.
It is important to know how much it costs to create your crafts and how much you will have to charge to make a profit.
Related Post: How to Price Art – Ultimate Art Pricing Guide
The post above talks about pricing art but you can use some of the same strategies for determining what you should charge for your handmade crafts.
The last thing I would like to talk about in this post is to learn who your audience is.
You will want to know who will be interested in purchasing your products so you can produce marketing strategies.
When you are done with this post you will know what platform you will use to sell your crafts online, how to separate yourself from the competition, what prices you will charge for your products and who your target audience is.
In the next post, I will cover some different marketing strategies that will drive traffic to your site.
Popular Craft Marketing Online Video Courses
Are you ready to take your art business to the next level?
Investing in marketing courses and tutorials will maximize your profit and speed up the growth of your business.
Below are some of the most popular art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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