Have you been tossing the idea around about selling your art online but you do not know where to start? In this post, you will discover the best places to sell art online.
Best Places to Sell Art Online
To sell art original art online you will need to have a platform where people can view your artwork and a way for them to make a purchase.
After you have a platform where people can purchase your art you will have to focus on learning about digital marketing.
In this post, I would like to cover what the best places to sell art online are and some strategies that will help you to generate traffic to your listings.
Before we get started I would like to clear one thing up.
Many artists come to me and ask, “what are the best places to sell art online.”
I wish there was an easy answer to the question but there isn’t.
With over fifteen years of selling art online and trying many different strategies, I have learned that learning how to promote your art is more important than the platform you are using. With that said, the pricing of your artwork will be affected by what platform you decide to use.
Different Mediums to Sell Fine Art Online
There are different mediums and platforms available for you to showcase and promote your artwork online.
Each medium will have pros and cons and you should learn more about them so you can decide what will be the best fit for your art goals.
MedIums for Selling Art Online:
- Social Media
You can use one or more of the mediums listed above to sell your art online. The most successful artists take advantage of multiple mediums.
I suggest to all of the artists I work with one-on-one to only focus on one medium at a time. After they have a particular medium up and running and they know how to market on the platform they can start to work on a different medium.
Launch multiple strategies at one time never works. Focus on one plan at a time. When you have it on autopilot start a different strategy.
Let’s talk a bit about different mediums that are available so you can decide where you would like to start.
Many young artists want to know how to sell art online and make money.
The answer is simple. Have a place where you showcase your art and learn how to drive traffic to your site.
A website you own is the best place to sell art online. It is really that simple. There are many third-party websites that are available but in the long run, you will be better off just starting with a site you own.
WordPress is a software that is used by many large and small businesses selling online.
In my opinion, WordPress is the best software available and you can easily get your site up in just minutes with BlueHost.
The options available with WordPress are limitless. You will have all of the tools necessary to build a professional website that will separate you from all of the other artists selling online.
For example, Social Warfare provides a way for your readers to easily share your content to their favorite social media accounts.
StudioPress Themes offers a wide range of themes that are suitable for any business.
OptinMonster makes it easy to collect emails.
AWeber allows you to create professional newsletters to your email list.
Here are some eBooks and curses I created to help you learn about your WordPress site:
Many artists are confused on how powerful an artist blog is.
To sum it up, your art blog will be the fuel that will generate traffic to your art listings.
A blog and a website can be intertwined on one platform like WordPress. The only difference between a blog and a website is the homepage.
A website has a homepage that consists of a menu that redirects a reader too different pages and posts.
A blogs homepage consists of posts displayed by date of creation.
The content you write on your artist blog will attract your target audience and guide them to your artwork.
The homepage of a website will make it easy for a visitor to navigate through a site.
As you can see, your website and blog work together.
There are many social media platforms that help small businesses build brand awareness and connect with their audience.
Some of the top social media platforms you might want to consider promoting your art on are:
One problem many artists face is the lack of instant sales associated with social media. This is normal and you should not be concerned with lack of instant sales.
The goal you should have for your social media business accounts is to create an online presence and build relationships with the following you already have.
Social media is a powerful tool that will help you understand your audiences wants and needs. The information you gather will help you to make better marketing decisions which will increase your sales in the future.
Social media also provides a way for you to keep your audience up-to-date with any news about your business in real-time.
Here are some articles to help you build a productive social media marketing strategy:
- Choose One Social Media Platform to Focus On
- 7 Effective Social Media Tips for Growing Your Artist Brand
- 7 Pinterest Strategies That Increased My Traffic
Videos are a great way for you to reach a new audience. Similar to social media, you will not get an instant sale but you will have an opportunity to build brand awareness.
Take a few minutes and search for some artists on YouTube to see how they are marketing themselves.
Here are a couple of artists who are doing very well on YouTube:
Lisa from Lachri Fine Art
Started on YouTube in September 2006 and has over 14,800,000 views with 179,756 subscribers.
Lisa’s channel is dedicated to helping artists enhance their painting and drawing skills as well as sharing some social media tips she has learned over the years.
Lisa is a great example of an artist building brand awareness and an audience on YouTube.
Angela Anderson from Angela Fine Art
Angela has also done well building a following on YouTube with over 102,000 subscribers.
Angela provides acrylic painting tutorials with full-length live shows to help beginners and advanced artists enhance their artistic skills.
Angela is also another great example of an artist who built a large following with the help of videos.
Lisa and Angela are just two examples of many artists building an online presence with video.
The best places to sell art online is where your target audience is and you will find them on multiple platforms online.
If you have been following me the past year, you already know about the increase in traffic my artist blog generated after I created a Pinterest Business Account.
After three months my traffic increase by over 300% from Pinterest and the Social Warfare plugin.
All you have to do is create Pinterest boards for each category your artist website has and pin all of the posts you create on them.
Some posts I pinned over a year ago have received over 5,000 repins and are still driving thousands of people to my site every month.
Pinterest is no joke and I strongly recommend you to consider starting a Pinterest business account after you have a website.
For more help on building your art business with Pinterest visit:
- Why Artists Should Create a Pinterest Business Account
- How to Create Pinterest Images with Canva
- How to Enable Rich Pins on Pinterest
- How to Hide Pinterest Images in Blog Posts with Social Warfare
- 15 Pinterest Business Tips for Artists That Work
Podcast and Webinars
Selling art online is all about making an online presence and having your artwork seen by your target audience.
So far I have talked about the importance of owning a website and artist blog.
Building your artist blog is the easy part. Generating traffic to your blog and building a tribe will be the daily challenge you will work on every day.
The content you write for your artist blog will be the fuel that drives traffic to your art listings.
You can your blog content and publish them on Facebook, Twitter, Pinterest, videos, podcasts, and webinars.
You might also want to consider creating a podcast and webinar if you are striving to reach a new audience.
I have seen an increase in artists using these platforms to build their audience.
The more people who see your art the better chance you will have of selling it.
The last thing I would like to cover in this post is the importance of an email list.
A website you own is one of the best places to sell art online. Blogging, social media, videos, podcasts, and webinars will help you to build a presence online and drive traffic to our site.
Once you have them visit your site you should work hard to have them join your email list.
An email list will be your money-maker. Your list will consist of people who trust you enough to give you their personal email address. They are your target audience and are interested in what you have to offer.
Here are some articles to help you build an email marketing strategy that will work:
- Ultimate Email Marketing Guide for Selling Art Online
- 4 Email Opt-in Plugins for WordPress
- Best Places to Add an Email Opt-in on Your WordPress Blog
- 7 Email Services for the Artist Selling Art Online
- Email List Building Basics – Sell Art Online
Selling art has never been easier.
The internet has made it possible to share your art with people around the world.
The best places to sell art online is your own personal website. If you are serious about selling your art online, visit BlueHost and get your WordPress site up and running today.
Best Places to Sell Art Online Overview:
- Different mediums to sell art online
- Social media
- Emil list
You might also be interested in:
- Your Art Career Journey – How to Achieve Your Goals
- How to Create an Artist Blog That Generates Passive Income
- Top 10 Nevue Fine Art Marketing Articles 2017
- 5 Blogging Mistakes Artists Must Avoid
- How Artists Can Grow Their Art Business by Teaching Online
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
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