Are you having a difficult time driving organic traffic (traffic from search) to your blog posts? In this post, you will discover what the best length for art blogs is so you can start ranking in the top three of the search results.
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Original Pastel Painting by Dave Nevue
Best Length For Art Blogs
To be able to sell more art you will need to generate more traffic to your art blog and artist website.
When it comes to blogging you want to tell a story that will keep the reader’s interest so they will continue to return.
The length of your articles will depend on the type of post that you are creating.
For example, showcasing your latest artwork will have less text than an article that describes a technique that you use.
The more posts you publish the more ways people can discover your site in the search engines.
But what about the best length for art blogs?
Does the word count really matter when it comes to being ranked higher in Google’s search?
If you are looking to have your blog posts rank higher in Google’s search, you must create larger articles with valuable content.
Google’s mission is “to organize the world’s information and make it universally accessible and useful.”
Google accomplishes this by ranking the best articles about a particular topic on the first page.
Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources. (Source: Neil Patel)
What is great content?
In my opinion, great content is detailed content that answers a reader’s query.
If a person is looking for a recipe for baking a chocolate cake, the blog post should provide all of the information for baking a chocolate cake.
A great blog post wold explain it clearly enough so a person who never baked in their life could be able to bake a wonderful chocolate cake.
Did you know that the top ten highest-ranked pages for Google contain between 2,000 and 2,500 words?
Why do the blog posts have so many words?
Does every blog post have to have over 2,000 words to rank high in the search results?
The question that needs to be asked is, “Are you writing for Google or are you writing for your art collectors?”
That is a very complicated question.
If you do not write the content length that is wanted for Google to rank your articles on the first page you, posts will not be found.
The other side of the coin is that if you write long articles that are not relevant to what your readers enjoy they will not revisit your blog.
So what is the correct answer to the question, “Do you write for Google or the readers?”
To generate organic search traffic to your blog, you will need to be ranked on the first page of the search results.
To build a loyal following, you will need to publish content that interests your readers.
Best Length For Art Blogs For More Shares
By having your readers share your content, your posts will reach a larger audience.
For a reader to share your content, they must either trust you and know that you provide valuable content for them to share, or they enjoyed the article that they have just read.
Below are a few posts that have over ten thousand Pinterest repins:
Art That Sells – What Artists Need to Know – Over 17,000 shares
How To Write An Artist Statement That Sells Art – Over 14,000 shares
How To Price Art – 5 Essential Strategies That Increase Sales – Over 10,000 shares
15 Places to Sell Art Online And Make Money – Over 10,000 shares
The examples above are proof that producing content your audience is interested in will help your blog posts gain more shares.
People love to share content they find online.
When a person shares your blog post on their Facebook Page, their friends and family will see your content.
- Articles that contain more than 1,500 words are shared more on Twitter and Facebook.
- Articles that have less than 1,500 words are shared 68% less on Twitter and 23% less on Facebook.
These numbers tell us that people are interested in the content.
By listening to what the readers are interested in will give you an advantage over your competition.
Keep in mind that these statistics are just a guide.
It does not mean that if you write a blog post with 1,500 words, your post will go viral.
Writing a post your readers enjoy will be shared more no matter how many words it contains.
Always keep in the back of your mind that your goal is to write detailed information that complements the objective of your blog post.
A post about baking a chocolate cake does not have to be filled with content that explains how chocolate is made just to reach 1,500 words.
“How chocolate is made” would be an entirely different blog post.
Tell your story
Depending on what you are writing about will determine how long your content will be.
Though longer content ranks higher in Google and is shared more on Twitter and Facebook, it does not mean that you want to jeopardize your story.
Your story needs to be entertaining, inspirational, motivational and educational.
If it is loaded with filler words, you will have a greater chance of losing the interest of the reader.
Let’s take a look at some topics that you might post on your blog.
You started an art blog to promote your art.
You will want to write content on your artwork that you wish to sell or art that has already been sold.
It will be very difficult to come up with a 2,000-word post that showcases your latest painting.
For this topic, you might find it more beneficial to have less text.
You do not want your reader to fall asleep before they get to the “Buy It Now” button.
When you write a post about an artwork that is for sale, there are a few key elements that you will want to address.
Make sure that the image that you are posting is of high quality.
If the image is low quality, you will have a lower chance of selling your art or having the post shared.
Add the size of the art and what is included in the purchase.
If you ship your art framed be sure to add that in the article. That is a good selling point.
Describe the medium that was used to create the artwork.
Most important include the price and a link to purchase the artwork.
Include shipping costs and any additional information about the shipping that is relevant.
For information on how to write art descriptions visit, Effective Tips On Writing Art Descriptions That Sell
Teach Your Art Techniques
Offering information on your art style would be great content for your blog.
An article on this subject could give you the 2,000 words that you are looking for to rank with Google.
There are many young artists who would love to learn from you.
Research how other artists are teaching their artistic style and see if there is a way you can do it better.
Art tutorial posts tend to do well if the text is complemented with images and videos.
So what is the best length for art blogs?
The bottom line is to think about the readers. Give them something that they want to read.
If you can say what you need to in 300 words, then that would be the magic number for that article.
If you can write an article that is relevant to your artwork with 2,000 words, then that will be the magic number for that post.
There are many things to learn about SEO and promoting your posts, but more important are your readers. You can get 5,000 people to read your posts but if they are not interested in what you have to say they will not return.
Concentrate on the readers. Provide them content that will make them want to come back for more.
If they like what they have read, they will help spread your word.
This is how you will build your following online and sell your artwork.
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