Do you want more viewers for your art blog? What is the best length for art blogs?
To be able to sell more art you will need to generate more traffic to your blog and website. When it comes to blogging you want to tell a story that will keep the reader’s interest so they will continue to return.
In this article, I am going to share some valuable information on content length for your art blog.
The length of your articles will depend on the type of post that you are creating. Showcasing your latest artwork will have less content than an article that describes a technique that you use.
The more that you write blog posts, the better that you will become at writing. Practice makes perfect. You will notice that after a while you will not focus on how many words your article has. Instead, you will only need to concentrate on the content that you are writing.
Best Length for Art Blogs
If you are looking to have better ranks with google, you will need to create larger articles with valuable content. Google prefers more content. The top ten highest ranked pages for Google contain between 2,000 and 2,500 words.
The question that needs to be asked is, “Are you writing for Google or are you writing for your readers?”
That is a very complicated question. If you do not write the content length that is needed for Google to rank your articles on the first page you, posts will not be found. The other side of the coin is that if you write long articles that are not relevant to what your readers enjoy they will not revisit your blog.
So what is the correct answer to the question, “Do you write for Google or the readers?”
To gain traffic to your blog, you will need to be found. To get a loyal following, you will need to offer content that interests your readers.
Shares
By having your readers share your content, your posts will reach a larger audience. For a reader to share your content, they must either trust you and know that you provide valuable content for them to share, or they enjoyed the article that they have just read.
By offering content that your audience is interested in will help your blog posts gain more shares. More people will see your posts.
Even if your posts are being shared does not mean that your posts are being read. Some people share articles that they have never read. If someone that they trust shared an article chances are, they will share it as well. This is good and bad. Your goal is to have people read your posts and become loyal followers.
Articles that contain more than 1,500 words are shared more on Twitter and Facebook. Articles that have less than 1,500 words are shared 68% less on Twitter and 23% less on Facebook.
These numbers tell us that people are interested in the content. By listening to what the readers are interested in will give you an advantage over your competition.
Tell your story
Depending on what you are writing about will determine how long that your content will be. Though longer content ranks higher in Google and is shared more on Twitter and Facebook, it does not mean that you want to jeopardize your story.
Your story needs to be entertaining and educational. If it is loaded with filler words, you will have a greater chance of losing the interest of the reader.
Let’s take a look at some topics that you might post on your blog.
Artwork
You started an art blog to promote your art. You will want to write content on your artwork that you wish to sell or art that has already been sold.
You might find it difficult to come up with 2,000 words for an article showcasing your latest artwork. For this situation, you might find it more beneficial to have less content. The post will not rank high in Google search but if the artwork is good enough people will be more likely to share it on their favorite social networks.
When you write a post about an artwork that is for sale, there are a few key elements that you will want to address.
Make sure that the image that you are posting is high quality. If the image is low quality, you will have a lower chance of selling your art or having the post shared.
Add the size of the art and what is included in the purchase. If you ship your art framed be sure to add that in the article. That is a good selling point.
Describe the medium that was used to create the artwork.
Most important include the price and a link to purchase the artwork.
Include shipping costs and any additional information about the shipping that is relevant.
Teach your art techniques
Offering information on your art style would be great content for your blog. An article on this subject could give you the 2,000 words that you are looking for to rank with Google. You are an expert in your craft. People want to learn. If they like your style, they will want to learn from you.
There are many topics that you will be able to write about. People want to know your story.
By having larger content on your blog will drive more traffic to your site. The more traffic that you drive to your site, the more people will see your artwork. You will have a better chance selling your art by having more people visit your blog and or website.
So what is the best length for art blogs?
The bottom line is to think about the readers. Give them something that they want to read.
If you can say what you need to in 300 words, then that would be the magic number for that article.
If you can write an article that is relevant to your artwork with 2,000 words, then that will be the magic number for that post.
There are many things to learn about SEO and promoting your posts, but more important are your readers. You can get 5,000 people read your posts but if they are not interested in what you have to say they will not return.
Concentrate on the readers first then take a look at what you can do to share it with people.
If they like what they have read, they will help spread your word.
Did you find this article helpful?
Do you have a hard time coming up with ideas to write about?
Share your comments in the comment section below.
Recommended Reading:
- The Content Code: Six essential strategies to ignite your content, your marketing, and your business
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