Are you still contemplating on selling your art online? In this article discover the benefits of selling art online.
“Success is not final; failure is not fatal: It is the courage to continue that counts.”
~ Winston S. Churchill
Benefits of Selling Art Online
There is no better time than now to start an art business. If you are an avid reader of my blog or follow me on social media, you have heard me say “There is no better time to be an artist” over and over again.
You can start a business today for little or no money. To own a website, you will have to pay a yearly fee for hosting and a domain name which is relatively inexpensive. At the time of me writing this article, it costs less than twenty dollars a month to create and operate a professional business.
Before the internet, an artist would work with an agent, sell their art at craft shows or if they were lucky enough they would have their art displayed in a gallery.
An artist’s agent is a person who represents an artist. In most cases, art agents work with multiple artists at the same time. An artist would hire an agent to market and sell his/her work and would pay a commission based on a sale. You would need to have a healthy relationship with your agent and trust that he/she would represent your brand appropriately.
If the agent knew that they would profit more from selling particular artist’s work, they would heavily promote that over other artist’s work. The more art they sell, the more money they make. They do not care who created the art.
Galleries work the same way as agents do- income is earned based on the commission of sales. The employees play a significant role in what art sells and does not sell. In most cases, the employees do an excellent job representing the artist. However, they will not be able to tell the story behind your creation like you can. Your art will also be competing against all of the other art in the room.
Craft shows can be a great way for an artist to sell original artwork or prints. An artist pays for a space at the craft show to display their art. The cost will vary depending on the show and can be quite costly.
Many variables will determine the number of sales an artist will generate during a craft show. Weather, location, and the type of crowd the fair attracts will affect how much an artist will sell at a show.
What are the common factors with the three traditional ways of selling art?
- Traffic is a common factor that will significantly affect sales.
- The cost of doing business is high for all three. To make a decent income, you will either have to sell large quantities or have a high price tag.
- Marketing to your target audience is relatively impossible.
It would cost less to operate an online website for one year than it would be to work at a couple of fairs or to sell a couple of pieces of your art at a gallery or with an agent.
Why are so many brick and mortar businesses opening an online website? Because they can reach more people. Location and demographics affect the traffic a brick and mortar business receives. An online store can receive traffic from anywhere around the world as long as there is an internet connection.
Besides the amount of traffic an online business receives, the overhead cost is lower. I am not going to go into to much detail about the cost of running a brick and mortar business, but I will say it is more than twenty dollars a month.
What are the benefits of selling art online?
The cost of operating an online business is inexpensive, and the traffic that an online business can receive is unimaginable. The more people that see your art, the higher the chance will be for you selling it. The lower the overhead cost is for you to sell your art, the higher the profit will be. To sell more art with lower overhead costs equals more money in your pocket.
I remember starting an online business in the early 2000’s. I told everyone that this would be the way people will do their shopping in the future. Everyone looked at me cross-eyed when I shared my thoughts.
In the early 2000’s people were afraid of sharing their bank account info or credit card info online. Ebay and PayPal helped people feel safe with their online transactions. Every year that went by, online sales increased. Statista reported that the net sales of Amazon in 2015 were 107.01 billion dollars. I can almost guarantee that everyone that did not believe me in the early 2000’s are now shopping online. There is no better time than now to start an online art business. The benefits of selling art online are higher than ever.
Other benefits of Selling Art Online
- Digital Portfolio
If you have an online Art Gallery, you will be able to showcase your artwork wherever you are. Along with your elevator pitch, you will have your entire collection of art available to show. All you will have to do is load your site up on your smartphone and let them view your art.
That would be a great time to give them your galleries URL and ask them to join your email list. Instead of handing them a business card that will never be looked at again, they will be able to load up your site on their smartphone and join your email list right then and there.
You will have an up-to-date inventory list that will be accessible at all times. This will make it easier for you if you sell your work at fairs, or trying to answer an email. Just go to your gallery and you will have the information that you need.
If you have an online gallery, you will be able to see your growth as an artist. This will motivate you to better yourself and enhance your skills. You will be able to notice your weaknesses, which will allow you to address them sooner than later. Your artistic skills will improve quicker than you could ever imagine.
If you are feeling down about your artwork you will be able to lift yourself up by seeing how much you have grown as an artist within the past year or two.
There are many benefits of selling art online. You will be able to have your art seen around the world. The costs of operating an online business are very low. You will make more profit selling your art online versus hiring an agent or selling your art at a gallery. There is no better time to start than now.
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