Are you finding yourself scrolling through your social media feeds, when you should be writing an art blog post? In this post, you will discover ways to be more productive on your art blog.
Be More Productive on Your Art Blog
As an artist, social media is an essential tool that allows you to grow your artist blog and online presence. It allows you to interact with your following, build your tribe, and allows you to keep your audience up to date on current events and sales.
However, if you are not careful, social media could be a distraction that will suck up a lot of your time.
How Social Media Eats Up Time
There are two ways that I see social media wasting artist’s valuable time that prevents them from work on other important tasks, like blogging.
Spending Large Amounts of Time on Social Media
I have heard many artists tell me, “I didn’t have time to write a blog post this week because I was engaging with my following on my social media accounts.”
Yes, engaging with your following on social media is crucial for the growth of your art business, but is all of the time spent on social media productive? Or is some of the time spent seeing what is new with friends and family?
To be more productive on your art blog, you will need to focus on what is generating the most income. After all, you are in business to make money.
Ask yourself these questions.
- What is generating the most traffic to my art blog?
- Is it organic traffic from search engines, Pinterest, Facebook, Instagram, Twitter or YouTube?
Eventually, your blog will generate most of its traffic from search engines. (That is if you are publishing content on a regular basis.) You will also be generating most of your sales from your blog.
Social media sites are a great way to help you build relationships with your following as well as promote your new blog posts but most of your sales will come from your artist blog or online art gallery.
So the next question is, “Which sites are driving the most traffic to your artist blog?”
If the answer is Pinterest, wouldn’t it make sense that most of your time be devoted to Pinterest?
Do you know how your blog is receiving traffic? If you don’t, you could be wasting a lot of your time on things that are not working. Set up your Google Analytics to discover what is working for you so you can focus on developing strategies for that.
If you are finding yourself on social media sites that are not performing well for long periods of time you need to rethink your strategy.
For example, Twitter drives the least amount of traffic to my site. I have a good following and have met some wonderful people on Twitter. Knowing that it does not drive as much traffic to my blog as others do, I limit my time on that platform.
If I want to spend time on Twitter for entertainment or to see what is new with my friends, I do that when I am not working.
When I am working I spend my time being productive. I focus on strategies that will produce results.
Stop Checking Social Media Throughout the Day
Another way to be more productive on your art blog is to not check your social media accounts when you are writing a post.
This can be hard for some people, even I find myself at times scrolling through Twitter when I am between thoughts.
To fix this problem, I block off times to write. This makes it easier for me to focus on my blog post because I know I only have a certain amount of time to complete it.
When I am done writing the post, I will reward myself by allowing me to check my social media accounts.
In the past, I would find that by going back and forth from my blog posts to social media would waste a large amount of my time. For example, if a post would normally take me two hours to write uninterrupted, the same post would take me three or four hours to complete if I would stop in between and scroll through my news feeds.
Even if I would just visit the sites for a couple of minutes here and there, I would find that it would take me five or ten additional minutes to get my mind back on what I was writing about.
If you want to be more productive on your art blog, schedule time for writing. Do not allow yourself to drift. It might take some time to get in the habit, but soon you will realize you are saving yourself a large amount of time.
Ways to Reduce Social Media Distraction
Here are some more ways you can reduce the amount of time wasted on social media.
- Develop a social media strategy
- Decide on how much time you are allowed on social media each day.
- Decide on what social media sites you are going to spend most of your time on. Make sure you are getting results with the platforms you are working on.
- Write goals for your social media marketing. Know what you are striving for.
- Decide how many times a day you will be posting and see if there is a way you can schedule the posts ahead of time.
- Track your progress.
Social media is an important tool for an artist’s digital marketing strategy, however, when it interferes with other tools like blogging it can become a reason why you are not seeing the results you are hoping for.
Are you being distracted by social media? What are some helpful tips that you do to prevent social media from taking up your entire day? I would love to hear your thoughts in the comment section below.
You might also be interested in:
- 4 Reasons Art Blogs Generate Thousands of Views a Month
- How to Use Instagram to Promote Your Art
- 9 Social Media Marketing Tips for Artists Selling Art Online
- How My Blog on Art Marketing Reached 25,000 Monthly Views
- 7 Social Media Marketing Tips and Tricks for Artists
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