Most artists know that they have to write an art marketing plan for their business, but few have one written. One of the main reasons people put this task off is because they do not know how to write a basic art marketing plan. In this article, discover how to write a basic art marketing plan for your business.
Your basic art marketing plan will help you to follow through on your email newsletters, hosting events, promoting new artwork, etc. Your plan will help guide you towards your goals without being derailed by unproductive distractions.
A helpful tip for writing a great marketing plan is to keep it simple. A simple plan will allow you to adjust and build upon.
How to Write a Basic Art Marketing Plan
- Vision and Mission
- Identify Your Ideal Customer
- Reaching Your Audience
- Brand Awareness
Have a Clear Understanding of your Vision and Mission
You need to know where you would like to go before you can get there. Before you get into your car, you know exactly where you would like to go.
The first time that you drove to a particular destination you might not have chosen the best route, but you got there. The next time you travel to the same destination, you might decide to try an alternate route to see if you can save some time.
Once you know where you would like to go you can try different strategies. Assessing the outcome will allow you to know what will be the most productive plan for your business.
The vision and mission of your business are similar to you traveling in your car. Understanding what you would like to achieve will allow you to make the best decisions for your marketing plan.
Your vision might be to sell art online. This is a good vision but it could be more clear.
Selling 20 pieces of original art a year is a more clear vision. Now you have something to shoot for.
Your first plan might not get you to your destination. But you can learn from the outcome of your efforts. You will keep trying different plans until you reach your goals.
Successful artists are willing to try new plans and learn from them. You can not grow if you are not willing to try new ideas and learn from them.
Do not be to concerned about your vision being perfect. You can always adjust it as your business grows. Your vision today might be completly different then you vision five years from now.
You can not accomplish anything without goals.
Many artists skip this step. Do not be one of them. Take some time to write out goals. Everything you do will be more productive once you have your goals documented.
Your marketing plans are short-term and mid-term goals that reflect your business goals. Your business goals will be based on your vision.
See how easy writing a basic art marketing plan is.
Have a clear vision of what you want, develop goals, write a plan and develop a strategy on how to achieve your vision.
Do you struggle writing goals? If you do take my free online video course How to Write Goals.
Identify Your Ideal Customer
Of course, we would like to have everyone purchase our artwork.
What would be better than every home in the world displaying your art?
I cannot think of anything.
Dreaming is good but well also have to be realistic.
There is a specific audience for every artist.
Your first step you will need to take for your basic art marketing plan is to identify who would love to have your art in their home.
If you do not identify who your target audience is, how will you be able to send your message to the right people?
Ask these questions:
- Who would like your style of art?
- Who would like the colors you use?
- What subjects do you paint or draw?
- Where does your target audience live?
- Who can afford your art?
- What gender does your art attract?
- What age group does your art attract?
After you have accomplished this step you will want to focus on finding your target audience.
If you struggle with identifying your target audience or would like to speed up the process of identifying and reaching your target audience you might want to consider taking my Developing a Niche Marketing Strategy Course.
- Defining Niche Marketing
- What is your Specialty?
- Identify your Ideal Customer
- How to Find Your Target Audience
- Google Analytics
- What is Your Target Audience Searching For?
- Understanding Keywords
- Niche Marketing Strategy
Each module will contain a PDF that you can download and videos that will help you develop a niche marketing strategy.
Worksheets and logs will be available for download.
Reaching your Audience
Now that you know who your audience is and have a clear vision of what you will have to offer your audience, you need to find out where your target audience is so you can deliver your message.
Here are some places that you might want to consider:
- Are they subscribed to your email list, if not how can you encourage them to subscribe to your email list?
- What social media sites do they visit the most?
- Are they involved with any groups?
- What online content do they read online?
- What blogs or sites do they frequently visit?
- Why would they want to visit your site?
Many artists waste a lot of time marketing to the wrong people.
The truth is, not everyone will be interested in what you have to offer. The other side of the coin is there are many people who are interested in what you have to offer and they are trying to find you as we speak.
You want to make it easy for your target audience to find you. When you do that you will start to see your sales increase.
Use Multiple Mediums to Spread your Content
Never rely on one medium to share your content. Repurposing your content on multiple mediums will ensure that you are reaching a higher percentage of your target audience.
Your target audience will get their content from different mediums. Some people like to read, while other people get their content from videos. I like to listen to podcasts while I am driving. If you only provide your story on your blog, you are missing a large piece of the pie.
You can take the same story that you have written for your blog and make a video or MP3. It is easier to tell the same story on different mediums than it is to create a new story.
- Have a clear vision
- Set Goals
- Know who your ideal customer is
- Learn how to reach your audience
- Share your story on multiple mediums
After you have accomplished your basic art marketing plan, having a clear vision of what you want, writing out goals, identifying your target audience and reaching your target audience you will be ready for more advanced art marketing plans.
You might also be interested in:
- Sell Art Online Startup Plan
- 6 Blogging Benefits You Can’t Ignore
- Developing a Social Media Marketing Strategy
Content Marketing For Artist Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing For Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing For Artist Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Are You Struggling with Your Writing Skills?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.