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Are you frustrated with the lack of traffic your website receives? Are you discouraged because all the large companies are dominating in the SERPs (search engine results page)? There is hope for small businesses like you to compete and build brand awareness with SEO.
How Artists Can Compete And Build Brand Awareness With SEO
Before you can start competing against the big companies, you will need to understand the playing field.
How Do Big Sites Rank Higher In SERPs?
Content- They have produced a large amount of searchable content. Every post is another gateway to a site.
Authority- Quality content builds authority. When content helps the reader, the company becomes an expert in their field.
Brand Awareness- Over time people start to recognize brands online. They will start to notice logos and names on social media site and search. The site will be the first choice for content due to recognition.
Trust- Quality content builds trust. Large companies had more time to learn about their audience and provide content that interests them.
Budget- Larger companies have a larger budget for advertisement.
Workforce- Larger companies have a larger workforce than smaller businesses and can focus on research and SEO (search engine optimization) to grow the business.
Strategies – You have the option to try new ideas to see how they will work. You can try a new plan today and scrap it next week if you are not happy with the results. You can achieve a lot more in a shorter amount of time.
Large companies do not have that flexibility because of the layers of management involved.
Niche- You can focus on and become an authority in your particular niche. Larger companies have a larger area, and their marketing strategy can not focus on a small area. You will be able to grab a slice of their audience by becoming an authority and expert in your niche.
Flexible- You will be able to be more flexible with your time and focus on what will be more productive for the growth of your business.
How To Compete With The Big Companies
Keywords- Larger companies concentrate on broad keywords such as “paintings” or “oil paintings.” You will never be able to compete for those keywords, but you can target long-tail keywords such as “oil paintings of Clydesdales” or “oil paintings of pink roses.”
The positive for targeting long-tail keywords is that you will be attracting an audience that is interested in what you offer. You will have a better chance of landing a sale if someone found you by using a long-tailed keyword in search over searching for paintings.
For more information on keywords read Keywords 101 – Generate Traffic to Your Art Gallery.
Specific Niche – Large corporations and Art Galleries can market selling art. You can focus your marketing efforts on a particular style of art. Narrowing down to a particular subject will also help you to attract your ideal customers.
For more information on Niche Marketing read Niche Marketing Strategy for Artists.
Or you can take your studies even further with Developing a Niche Marketing Strategy Course.
Become an Expert in Your Field- You can create more detailed and in-depth content about your niche that will separate yourself from the larger companies. Your explicit content and views will make you an expert in your field. You will be the go-to source for the content you provide.
Build Relations- As an artist that works alone you will have the opportunity to build real relations with your following. You can be personal and have the time to get to know who your audience is.
The more your audience gets to know you as a person and an artist the more willing they will be to purchase your artwork. They might even become lifetime collectors of your art. Those special people with be your best advertisement team and it only cost you your time to get to know them.
You can build brand awareness and compete with SEO. Focus on specific keywords, keyword phrases, write quality content, be consistent and spend time building relations with your audience.
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