If you are serious about selling your artwork, you will need an artist website. It doesn’t matter if you only sell your artwork local or worldwide, a website will be a place where people can go and gather information at their convenience. If you are going to build a site, you do not want to overlook the artist website basics that are used by the greats.
Artist Website Basics for Increased Sales
Your artist website will your own personal gallery that is open 24/7. You will be able to reach far more people than traditional marketing will ever do.
If you only want to sell at craft shows, you can use your website to communicate with your followers when and where your next show is. You can showcase new artwork that you will be featuring at the craft shows. You will be able to answer FAQ that they might have. Your website will make you appear established and professional.
Before You Start An Artist Website:
Many artists get excited about selling their artwork and are impatient to get a website up. Shortly after the website is up, they are spending more time putting out fires and saying, “I wish I did that.” You can prevent this from happening to you.
Plan:
Before you start a website, you should have a blueprint of what you would like your site to look like. There are some common themes that successful artist websites have; they are organized, simple, clean, and easy to navigate.
Your goal should be to make it an enjoyable experience for each visitor whether it be a first time visitor or a loyal follower.
A first-time visitor should know immediately who you are and what your site has to offer. You want them to know quickly that you are the artist, what value your site has for them, what your artwork looks like, how to order your artwork, your prices, terms and conditions, how to navigate around your site and where to find frequently asked questions.
For your regular customers, you should make it easy for them to see your latest work and information.
Many artist websites fail because they do not take into consideration these important basics. They end up losing visitors, and their site gets lost on the web making it hard to be found.
When you are creating a blueprint for your site, your site should be able to answer:
- Who is the artist?
- What style of art does the artist create?
- Is the art for sale?
- How to purchase the art?
- What are the shipping costs?
- Is the artwork guaranteed?
- How to contact the artist?
- How to navigate through the gallery?
If your artist website can answer yes to all of these questions, you have a strong foundation that you will be able to build on.
After you have completed the basics, you will want to start working on creating your brand.
Did you incorporate all of the artist website basics to your site?
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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