Do you have an artist press kit? If you do not, discover how easy it is to put your artist press kit together in this article.
An artist press kit is simply a packet that contains information about an artist. An artist press kit might also be called an artist media kit. The press kit or media kit gives the information needed for the media or advertisers to have an understanding of what the artist has to offer.
The goal of the press kit is to grab the attention of the person reading it. If your artist press kit is done properly, the reader will want to contact you to learn more about you and your artwork.
What should be in an artist press kit
The material in your press kit will change as your business grows. If you are just starting out, you should still have a press kit; you will just want to keep it up to date by adding relevant material as it happens. The good idea is to update once a year.
Only add your best material in your press kit. Respect the reader’s time. If your press kit is filled with useless information, you more than likely will lose the interest of the reader. You want to give just enough valuable information so the reader will want to learn more about you.
- Recent photograph
Keep an updated photograph (headshot) of yourself. This might sound obvious, but you would be surprised how easy it is to forget to update your photo.
Pick a day that will work for you. Write it down on the calendar and keep the same date every year. It is easier to remember and become a habit if it is the same date every year. You can easily set a reoccurring reminder on your smartphone.
- Art Samples
Have a few images of your best artwork in your press release. You want the reader to know the style of the artwork that you create.
If you have a hard time deciding what would be the best to display, ask a few of your friends. They would be more than happy to help you out. Your friends will look at your artwork differently than you will. You will notice all of the little mistakes that you do not like. You might not pick some of your best work in other people’s eyes because of some little imperfection that you do not like.
You will grow as an artist every year so you will want to keep your artist press kit updated with new artwork. The same day that you change your headshot, you should update your artwork as well.
- Introduction Letter
In the introduction letter, include your mission statement and your vision statement. That information will tell the reader up front what you and your artwork will have to offer. Your introduction letter should also include a table of contents providing a brief description of what is inside.
Provide all contact information and the best time to reach out to you.
Your biography should explain:
- Your artist journey
- When you started creating art
- When you started your art business
- Press Coverage
This shows the media what has been covered in your art business and will help them decide if there is something that they would like to touch on.
Videos are becoming more and more popular nowadays. It is a great way for someone to hear your story while being able to see how you communicate. You can not achieve that in writing alone.
The video only needs to be a couple of minutes long touching on the story of your business. You do not need to spend a large amount of money for a video. Smart Phones have great video cameras and audio nowadays. That is all that you will need to make a great video that you can add to your artist press kit.
You added your contact information on your intro letter, but you should also include a contact page for the end of your artist press kit. Include every way a person can contact you and when you are available.
Take your art business to the next level and get your artist press kit finished and have it available online.
What you need for your artist press kit:
- Updated image
- Artwork samples
- Introduction letter
- Press coverage
- Contact information
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