Are you having a difficult time driving people to your artist website? Do the people who do visit your site make a purchase or just leave? In this post, you will discover how to find your target audience so you can spend more time marketing to people who are interested in your art.
The art world and online art sales have changed over the past ten years, thanks to the internet.
Art collectors have the opportunity to discover beautiful artwork from artists around the world.
Artists no longer have to create art that reflects a particular subject matter based on their demographics. You can develop an arm marketing plan that will showcase your unique fine art to people around the world.
New York artists can build an online presence to people who reside in California, Chicago, or even Italy.
The challenge is to get your art seen by people who have a passion for your artistic style.
How To Find Your Target Audience
Would you take the time to learn more about your audience if I told you that the more you learn about your target audience, the higher your chance will be to land a sale?
Would selling one or two more pieces of artwork a week be worth the extra hour you spent researching and studying your future art collectors?
Defining your target audience will save you endless hours marketing to people who are not interested in your artistic style.
Once you know who it is you’re going after then you can begin to design a plan around how you will market to them so they can see you, begin to learn who you are and get to like you so they come and buy from you. (Source: Entrepreneur)
What Is A Target Audience
A target audience is the demographic of people most likely to be interested in your product or service. If you own a plumbing company, your target audience is property owners, both commercial and residential. If you own a toy store, your target audience is parents, grandparents and anyone else with children in their lives. (Source: Balance)
If you are a fine art painter, your target audience will be people who collect fine art.
You can and should narrow down your target audience. The more specific and detailed you can be the better.
For example, if you are a fine art painter who specializes in painting horses, your target audience will be fine art collectors who also have a passion for horses.
Marketing your art can go two ways.
You can waste time and throw money out the window marketing to people who are not interested in what you have to sell, or you can significantly increase your chance of selling your art by marketing to people who are interested in your art.
How To Define Target Audience
Before you can start to understand who your target audience is, you will need to know what your niche is.
What is your niche or what are your interests?
Once you can identify what your niche is, you will be able to determine who your target audience is.
I knew as a very young child that I had a passion for drawing with graphite. I would try to make my drawings look exactly like my reference photos. I did not understand what I was doing at that time, but I did know if it looked like the picture or not. I would spend hours and hours drawing, trying my best to make my drawings look realistic and exactly like the image I was drawing. I didn’t realize until later that the many hours that I spent drawing was enhancing my art skills. I just knew that I enjoyed the challenge.
I also have a passion for all animals. After many years of drawing different subjects with different mediums, I went back to my roots. I now specialize in commissioned animal portraits and wildlife using graphite and pastels.
By narrowing down my niche, I was able to build a successful online art business.
Discovering your niche is easy to do. Just look deep into yourself.
What is your real passion?
The more specific you are the better.
Ask yourself these questions:
- What is my favorite medium?
- What are the dominant colors that I use?
- What is my favorite subject to draw or paint?
- Would I like to provide commissioned services?
- What is my artistic style?
By answering these questions, you will start to discover what your passion is. That will be your niche.
To learn more about niche marketing take the Niche Marketing Strategy Online Video Course.
Who Is Your Target Audience
Your target audience is simply a reflection of you. It is individuals that share the same passion and interests that you have.
Let’s say for example that you enjoy painting wildlife with oil paints. Your style is realism. The people who have a passion for wildlife would be your target audience.
You can even narrow it down by targeting people who enjoy oil paintings and wildlife. If there is a particular type of animal that you like to paint you could even narrow your target audience even more.
You will find that your marketing efforts will be more beneficial if you focus on the people who have the same interests as you do. This does not mean that you cannot market to a broader audience, but it will be easier for you to land a sale if you put your efforts towards your target audience.
Selling original artwork and selling giclee prints takes time, planning, and dedication.
You will need to find the people who are interested in your artistic style, medium, and the subject that you create.
After you find the people who are interested in your artwork, you will need to build their trust. Once you build their trust, you have a better chance that they will purchase your artwork and become a loyal collector.
Take some time to describe your target market so you can make better decisions with your marketing strategies.
Target audience marketing is a sure way to increase your sales.
Now that you know how to find your target audience online it is time to take action and start promoting your art to them.
Popular Art Marketing Courses
Are you ready to take your art business to the next level?
Investing in marketing courses and tutorials will maximize your profit and speed up the growth of your business.
Below are some of the most popular art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.
How To Find Your Target Audience And Sell More Art Overview:
- What Is A Target Audience
- How To Define Target Audience
- Who Is Your Target Audience