Are you having trouble identifying who your target audience is for your art business? In this article discover how easy it is to find your target audience and increase the chance of selling your artwork.
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
~Kofi Annan
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What is a target audience?
A target audience is a group of people that you will market to. Marketing can go two ways. You can throw money out the window marketing to people that are not interested in what you have to sell, or you can significantly increase your chance of selling your art by marketing to people who are interested in your art.
Marketing to people that are interested in your art style would be a better choice.
How to Find Your Target Audience
Before you can start to understand who your target audience is, you will need to know what your niche is.
What is your niche or what are your interests? Once you can identify what your niche is, you will be able to determine who your target audience is.
I knew as a very young child that I had a passion for drawing with graphite. I would try to make my drawings look exactly like my reference photos. I did not understand what I was doing at that time, but I did know if it looked like the picture or not. I would spend hours and hours drawing, trying my best to make my drawings look realistic and exactly like the image I was drawing. I didn’t realize until much later that the many hours that I spent drawing was enhancing my art skills. I just knew that I enjoyed the challenge.
I also have a passion for all animals. After many years of drawing different subjects with different mediums, I went back to my roots. I now specialize in commissioned animal portraits using graphite.
By narrowing down my niche, I was able to build a successful business.
Discovering your niche is easy to do. Just look deep into yourself. What is your real passion? Be specific.
Ask yourself these questions:
- What is my favorite medium?
- What are the dominant colors that I use?
- What is my favorite subject to draw or paint?
- Would I like to provide commissioned services?
- What is my artistic style?
By answering these questions, you will start to discover what your passion is. That will be your niche.
Who is your target audience?
Your target audience is simply a reflection of you. It is individuals that share the same passion and interests that you have.
Let’s say for example that you enjoy painting wildlife with oil paints. Your style is realism. The people that have a passion for wildlife would be your target audience.
You can even narrow it down by targeting people that enjoy oil paintings and wildlife. If there is a particular type of animal that you like to paint you could even narrow your target audience even more.
You will find that your marketing efforts will be more beneficial if you focus on the people that have the same interests as you do. This does not mean that you cannot market to a broader audience, but it will be easier for you to land a sale if you put your efforts towards your target audience.
Conclusion
Selling your artwork takes time, planning, and dedication.
You will need to find the people that are interested in your artistic style, medium, and the subject that you create.
After you find the people that are interested in your artwork, you will need to build their trust. Once you build their trust, you have a better chance that they will purchase your artwork and become a loyal collector.
I hope that you have found a lot of value in this article.
How easy was it for you to pinpoint your niche? I would love to hear from you in the comment section.
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