Do you have an artist website or artist blog? Are you trying to bring your art business to the next level? In this post, you will discover why you should have an artist contact page and how it will help you to build a loyal following and increase your art sales.
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Why You Should Have an Artist Contact Page
There are many strategies you will want to learn about digital marketing as a selling artist.
You will be able to build brand awareness by developing content marketing strategies, social media marketing strategies, email marketing strategies, and video marketing strategies.
But what happens when you are successfully driving traffic to your art website?
What are some strategies you can implement to increase the odds of landing a sale?
Creating a Contact Page is one strategy you will not want to overlook and should be on all fine artists websites.
Not everyone will want to spend the time to email you with a question that they might have.
Some of your potential collectors will want to talk to you in person on the phone, others might want to send a letter or they might want to find their answers on an FAQ page.
Providing several ways for potential buyers to contact you will help you to build trust with your audience.
Online Shopping
People are becoming more comfortable shopping online and you see that purchasing products online continues to grow.
Shopping online is convenient, in most cases cheaper, and you have a better chance of finding what you are looking for.
Even though people are shopping online more frequently, purchasing art online is different from buying products like coffee mugs or Zumba mat.
When someone is buying a coffee mug they know exactly what they are going to receive. They know the color, the saying or image if any, volume that it holds, size, what it is made of, and weight.
When a person is buying a piece of art from an artist that they do not know, there will have many questions that will need to be answered before they go to the shopping cart.
They might have questions about the texture or request a close-up image of the art. They might need some assistance on what type of frame to purchase or if it art will match their decor.
Artist Contact Page
What is an artist contact page?
An artist contact page is a page where a potential buyer can find a way to contact an artist with any concerns they may have.
Most e-commerce websites will have a contact form.
There is a form on a contact page where a customer can type in a question and send it directly to you. From that point on you will have the ability to communicate via email. In most cases, this is how you will be contacted.
Along with the contact form you might want to consider include a phone number and an address.
Most artists feel uncomfortable with having their address on their website. If you do not feel comfortable showcasing your physical address you can provide a P.O. Box address from your local Post office.
P.O. Boxes are relatively inexpensive and will keep your home separate from your business.
It is very seldom that I am contacted by mail or phone, most cases potential buyers will use the contact form on my website.
What an Artist Contact Page Should Include
- Contact Form – Suggest why someone might want to contact you “Please contact me for more information on a piece of art.” and “Please contact me for a commissioned painting.” are a couple of examples you can use above the contact form.
- Phone Number – You can use your cell phone number to keep your house phone private. Include the best time to contact you.
- Business email address – You can showcase an email where people can reach you personally with any concerns.
- P.O. Box address – Use a P.O. Box address if you do not feel comfortable sharing your personal residence.
- An image of you – An image is an easy way to build trust with potential buyers.
Conclusion:
It doesn’t take a lot of effort for you to build a contact form page, but it will be beneficial for your business.
Watch this video to learn how easy it is to build a contact form on your WordPress Artist site.
To learn more about Your Artist WordPress Site:
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WordPress Online Basics Course
WordPress Online Basic SEO Course
You might also be interested in:
- Why Sell Art Online and How to Start
- How to Sell Art Online and Make Money
- 7 Mistakes That Hurt Your Art Blog
- How to Sell More Art Online Plan for Success
- How to Write an Artist Statement That Sells Art
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