The importance of an artist brand is essential to the development of your business. You want to build a brand that distinguishes yourself and your work from others.
Build An Artist Brand
Some artists are confused on what a brand is. They think that all they need is a particular font style for their business name. It is much more to the equation than a font style or font color.
Unlike a corporate business, an artist’s brand is about an artist as an individual. The artist brand becomes personal and includes the individual’s ethics, philosophy, and beliefs.
Many layers will create an artist brand, and each layer should be well thought out.
Every layer will be a reflection of your business and, in turn, a reflection of you.
Traditional ways of marketing such as business cards, flyers, postcards, fairs, and craft shows are just a small part of your branding strategy. You will now need to take into consideration that your art will be seen around the world with the help of the internet.
Your policies, communication in person and online, social media presence, shipping policies, artwork, packaging, return policies, blogging, and websites will all be a big part of your brand. Be consistent with your plan and pay attention to all of the small details.
Learn from the greats. Study each person’s brand and decipher how their brand tells who they are and how it determines the worth of their artwork.
Here are some more great readings on building your brand.
This book gives you the key elements of creating a brand. It also provides studies on what worked for major companies.
by Giep Franzen and Sandra Moriarty
This book goes more in depth on marketing strategies. It explains the perspective of the consumer and what will make them purchase.
The time that you invest in creating your brand will help increase the value of your business.
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