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Would you like to sell more artwork? Would you like to attract a larger audience? In this post, you will discover how artist blogs build loyal customers and generate sales.
How Artist Blogs Build Loyal Customers and Generate Sales
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
There are more artists selling artwork and crafts today than ever before.
Artists are not confined to only selling their art to people who live in the local area.
You now have the ability to sell your work to people around the work.
When you are first starting out you might ask, “What art sells the best?”
I will always tell you the art that sells the best is the art that you create.
There is a market for all art.
Just for an example, think about how well “Life Is Good” stick figure art does. (I wish I came up with that idea.)
There are a lot of people in the world with a wide variety of tastes. Thanks to the internet you have the ability to connect with them all.
The million dollar question is, “How can you connect with people around the world who are interested in your artistic style?”
This answer lies in the content you create for your artist website.
The content you publish (blogging and web pages) tells Google and other search engines what your site is about.
The more high-quality content you produce with relevant keywords the more traffic your site will generate.
If done correctly artist blogs can generate thousands of page views per month. At the point of me writing this post NFAM (Nevue Fine Art Marketing) is receiving over 50,000 monthly page views. You can have the same results as long as you are willing to put in the time.
Learning how to generate traffic to your art blog is only one piece of the puzzle if you are hoping to sell art online.
What Are Artist Blogs
An artist blog is a content marketing platform used to attract a target audience.
Many people have a misconception of what a blog is.
Most people I come across feel that blogging is like an online diary and that is exactly what it was in the early years. Blogging was an online diary or journal but today it is much more.
According to Dictionary.com, a weblog or blog is defined as:
“a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”
Businesses of all sizes discovered that using a blogging platform helps them to build brand awareness and connect them with their customers on a more personal level. This form of marketing strategy is also known as content marketing.
Blogging is no longer just about personal content. It is a way for businesses and people to connect with others around the world.
According to Webdesigner Depot:
“The early 2000s were a period of growth for blogs. In 1999, according to a list compiled by Jesse James Garrett, there were 23 blogs on the internet. By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report.”
You can see how blogging impacted the internet in seven short years. Did you know that most of the content you read from the search engines are blog posts?
Blogging Statistics You Should Know
The longer you are selling art online the more you will start to hear about the new and best ways to increase sales.
Yes there will be ways to help you build brand awareness and you should take a look at those strategies, but you should also focus on what has been proven to show real results.
Here are some fantastic blogging statistics I would like to share with you.
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.” – Source Tech Client
“Buyers consume content before making a purchasing decision – in fact, 47% consumed 3-5 pieces of content before taking the first step towards making a purchase.” – Source Hubspot
“Companies that published 16 or more blog posts per month got 4.5X the leads than companies that published 4 or less monthly posts.” Source Hubspot
“B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month.” Source Hubspot
“Written articles, especially “how to” posts, as well as case studies, are the kinds of content that lend blogs the most credibility.” Source Social Marketing Writing
“58% of marketers voted for “original written content” as the most important type of content, outdoing images, videos, and infographics.” Source Social Media Examiner
“81% of companies think that their blogs are “useful,” “important,” or “critical.” – source Hubspot
Can you see how artist blogs can become a great asset for the selling artist?
Difference Between a Blog and Website
I have many artists ask me, “What is the difference between artist websites and artist blogs?”
I have found a great article by Srikanth AN that helps to explain what the difference is.
According to Srikanth AN:
“The basic difference between a blog and a website is theoretically the difference in how data is being presented – the format.
A blog is basically a web log that a blogger makes use for a chronological listing of blog posts. A blog has the most recent content shown first followed by the previously updated content.
To read more about the difference visit What is the Difference Between a Blog and a Website.
What should you have?
I believe you should have both a website that incorporates a blog. The website will be a static page that allows a visitor to navigate to different pages like your “About Me” section and “Art Gallery”.
The blog will provide content about your products and services.
You could also use a Third-Party platform to showcase your artwork but you will still need a blog that will generate traffic to your listings.
How to Start an Artist Blog
The best platform for blogging is WordPress. WordPress allows you to create a website that incorporates a bog.
The options you have using WordPress are limitless.
If you can dream of the perfect artist blog and website you can create it with WordPress.
Building a WordPress site is easier than you think.
To start you will need to purchase hosting and a domain name for your site.
The two popular hosting services are:
HostGator (affiliate link)
BlueHost (affiliate link)
Both of these sites are affordable and offer hosting services and domain names.
They also make it easy to set up your WordPress site. With a click of a button, you will have your WordPress site up and running in minutes.
The next step is to purchase a Premium Theme.
There are free themes available but if this is going to be for your business you will want a Premium Theme.
I use StudioPress Themes for WordPress (affiliate link) for my themes. In my opinion, they are by far the best themes available.
Here are some eBooks and Courses I have created to help you learn about your new WordPress site.
by Dave Nevue
This eBook will help you to get familiar with your WordPress Dashboard so you can focus on writing content that will attract potential buyers to your artwork.
What you will learn:
- WordPress Dashboard
- WordPress General Settings
- WordPress Reading Settings
- WordPress Writing Settings
- WordPress Permalink Settings
- WordPress Post Settings
- WordPress Page Settings
- WordPress Discussion Settings
- WordPress Categories
- WordPress Media Settings
- How to Embed YouTube Videos
- How to Manage Comments
- What are Widgets and How to Add Them
- How to Create Custom Navigation Menus
- What are Plugins and How to Install Them
WordPress SEO Basics eBook
by Dave Nevue
WordPress SEO Basics. Learn how to optimize your artist WordPress website for the search engines. Increase Page Rankings and drive more traffic to your site.
- What is SEO
- WordPress Themes
- WordPress Visibility Settings
- URL Structures
- WordPress SEO Plugins
- WordPress Categories and Tags
Online Video Courses:
Branding Artist Blogs
Now that you have your website live, you will want to focus on branding your site.
Your brand will be the look and feel of your blog. It will be your first impression on new visitors. It will be what people remember and talk about.
Take some time to develop a brand that will separate you from other artists.
Building a Brand that Attracts Art Collectors
By Dave Nevue
This workbook is designed to lay the basic foundations of your artist brand and will be a reference tool for your art business in the future.
- What is Your Why?
- What Are Your Brand Specifics
- How to Write a Slogan
- Your Mission Statement
- Brand’s Unique Voice and Personality
- Finding Your Target Audience
- It is Time to Create
Grab your Create an Artist Brand Workbook today and start creating your brand.
Importance of Images for Artist Blogs
This is where I see so many artists struggle.
They do not take the time to learn how to take high-quality photographs of their artwork.
Let’s be honest. The image you upload will determine if a person purchases your artwork or not.
Keep in mind that the person on your site does not know you and can not see your art in person. They can only make a decision based off of the images you provide.
I highly recommend all selling artists to invest some money and time in learning how to take high-quality images.
If you need some help learning how to take professional images as well as learning more about Photoshop I recommend you visiting KelbyOne. Click on this link to save $20 Off KelbyOne Annual Membership (affiliate link)
How Artist Blogs Build Loyal Art Collectors
As of now, you have learned about some powerful blogging statistics as well as how to start your artist blog.
But how does artist blogs build loyal art collectors?
It is important to know how to build customer trust and loyalty. The people who trust you are the people who will purchase your art. The people who are loyal to you will become a part of your tribe and help you to build brand awareness.
First, let’s talk about SEO.
SEO stands for Search Engine Optimization. When you focus on some basic SEO strategies and produce pillar content you will start to rank higher in Google’s search, Bing’s search and other search engines.
The bottom line is that the higher your site ranks the more traffic your site will receive.
Even better news, the more traffic your site generates the better your odds of landing a sale becomes.
Not only will your blog help you to rank higher in the search results but you will also build relationships with your readers. They will see you as an authority in your niche and they will begin to trust you. Once you build their trust they will be more willing to purchase from you and sign up for your newsletter.
At this point, they will become a part of your tribe. They will be your best advocates and help you to build a larger audience.
Strategies to Maintain Customer Loyalty
You can learn how to start an art blog.
You can research the best artist blogs to follow.
You can even learn how to sell art on WordPress, but you will not land a sale if you do not take the time to develop a loyalty-building strategy for your online art business.
The importance of customer loyalty cannot be emphasized enough.
You can create breathtaking artwork, upload your art to all of the different social media platforms, create the perfect sales page for your art, but if you do not build the trust of your audience they will go somewhere else.
Would you like to know how to build customer relationships in retail?
- Treat your audience like real people.
- Write blog posts that connect to them on a personal level.
- Write blog posts that solve a personal problem.
- Provide helpful tips that will make their life a little better.
- Be genuine.
- Respect their time.
- Do not feel like they owe you something.
- Be honest.
Customer loyalty in marketing starts with being a good person. It is really that simple.
As you can see, artist blogs are very important to build brand awareness and increasing sales.
It takes more than just writing a few posts to build loyal consumers.
You will need to be committed to writing quality content that will attract your target audience.
How Artist Blogs Build Loyal Customers and Generate Sale Overview:
- What Are Artist Blogs
- Blogging Statistics, You Should Know
- Difference Between a Blog and Website
- How to Start an Artist Blog
- Branding Artist Blogs
- Importance of Images for Artist Blogs
- How Artist Blogs Build Loyal Art Collectors
- Strategies to Maintain Customer Loyalty
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