Build Loyal Customers With A Blog
Selling art is a number game. The more people who see your art, the better your chances are of gaining a loyal customer.
Blogging is a great way to reach new customers and build a loyal following. Blogging is so important for businesses today and age that even large businesses are publishing blog posts regularly.
Would you like to sell more artwork?
Would you like to attract a larger audience?
If you do, you would be interested in knowing more about how artist blogs build loyal customers and generate sales.
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Blogs Build Loyal Customers
There are more artists selling artwork and crafts today than ever before.
Artists are not confined to only selling their art to people who live in the local area.
You now have the ability to sell your work to people around the work.
When you are first starting, you might ask, “What art sells the best?“
The art that sells the best is the art that you create.
There is a market for all art.
Just for an example, think about how well “Life Is Good” stick figure art does.
There are many people in the world with a wide variety of tastes, and thanks to the internet, you can connect with them all.
The million-dollar question is, “How can you connect with people around the world who are interested in your artistic style?”
This answer lies in the content you create and publish for your artist’s website.
The content you publish (blogging and web pages) tells Google and other search engines what your site is about.
The more high-quality content you produce with relevant keywords, the more traffic your site will generate.
If done correctly, artist blogs can generate thousands of page views per month.
Learning how to generate traffic to your art blog is only one piece of the puzzle if you wish to sell art online.
What Are Artist Blogs
An artist blog is a content marketing platform used to attract a target audience.
Many people have a misconception of what a blog is.
Most people I come across feel that blogging is like an online diary.
Blogging was an online diary or journal, but today it is much more.
According to Dictionary.com, a weblog or blog is defined as:
“a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”
Businesses of all sizes discovered that using a blogging platform helps them build brand awareness and connect them with their customers personally, which has helped them increase their customer satisfaction.
This form of marketing strategy is also known as content marketing.
Blogging is no longer just about personal content. It is a way for businesses and people to connect with others around the world.
For artists, an artist blog builds name recognition and turns potential buyers into loyal customers.
According to Webdesigner Depot:
“The early 2000s were a period of growth for blogs. In 1999, according to a list compiled by Jesse James Garrett, there were 23 blogs on the internet. By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report.”
Did you know that most of the content you read from the search engines are blog posts?
Blogging Statistics You Should Know
The longer you are selling art online the more you will start to hear about the new and best ways to increase sales.
Yes there will be ways to help you build brand awareness and you should take a look at those strategies, but you should also focus on what has been proven to show real results.
Here are some fantastic blogging statistics I would like to share with you.
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.” – Source Tech Client
“Buyers consume content before making a purchasing decision – in fact, 47% consumed 3-5 pieces of content before taking the first step towards making a purchase.” – Source Hubspot
“Companies that published 16 or more blog posts per month got 4.5X the leads than companies that published 4 or less monthly posts.” Source Hubspot
“B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month.” Source Hubspot
“Written articles, especially “how-to” posts, as well as case studies, are the kinds of content that lend blogs the most credibility.” Source Social Marketing Writing
“58% of marketers voted for “original written content” as the most important type of content, outdoing images, videos, and infographics.” Source Social Media Examiner
“81% of companies think that their blogs are “useful,” “important,” or “critical.” – source Hubspot
Can you see how artist blogs can become a great asset for the selling artist?
Difference Between a Blog and Website
What is the difference between artist websites and artist blogs?
According to Srikanth AN:
“The basic difference between a blog and a website is theoretically the difference in how data is being presented – the format.
A blog is basically a web log that a blogger makes use for a chronological listing of blog posts. A blog has the most recent content shown first followed by the previously updated content.
To read more about the difference, visit What the Difference Between a Blog and a Website is.
Should you have a website or a blog if you sell art online?
You should have both a website that incorporates a blog. The website will be a static page that allows visitors to navigate to different pages like your “About Me” section and “Art Gallery.”
The blog will provide content about your products and services.
You could also use a Third-Party platform to showcase your artwork, but you will still need a blog to generate traffic to your listings.
How to Start an Artist Blog
The best platform for blogging is WordPress. WordPress allows you to create a website that incorporates a bog.
The options available for WordPress are limitless.
If you can dream of the perfect artist blog and website, you can create it with WordPress.
Building a WordPress site is easier than you think.
To start, you will need to purchase hosting and a domain name for your site.
The two popular hosting services are:
Both of these services are affordable and offer hosting services and domain names.
They also make it easy to set up your WordPress site. With a click of a button, your WordPress site will be up and running in minutes.
The next step is to purchase a Premium Theme like StudioPress Themes for WordPress.
Themes are what create the look and feel of a website.
There are free themes available, but you will want a Premium Theme if the website you are building will be for your business.
Importance Of Images For Artist Blogs
This is where I see so many artists struggle.
They do not take the time to learn how to take high-quality photographs of their artwork.
Let’s be honest. The image you upload will determine if a person purchases your artwork or not.
Remember that the person on your site does not know you and can not see your art in person. They can only make a decision based on the images you provide.
Investing in some professional photography gear will improve your customer experience on your site.
You have learned about some robust blogging statistics and how to start your artist blog.
But how do artist blogs build loyal art collectors?
It is essential to know how to build customer trust and loyalty. The people who trust you are the people who will purchase your art. The people who are loyal to you will become a part of your tribe and help you build brand awareness.
First, let’s talk about SEO.
SEO stands for Search Engine Optimization. When you focus on some basic SEO strategies and produce pillar content, you will start to rank higher in Google’s search, Bing’s search, and other search engines.
The bottom line is that the higher your site ranks, the more traffic your site will receive.
Even better news, the more traffic your site generates, the better your odds of landing a sale.
Not only will your blog help you to rank higher in the search results, but you will also build relationships with your readers. They will see you as an authority in your niche and begin to trust you. Once you build their trust, they will be more willing to purchase from you and sign up for your newsletter.
At this point, they will become a part of your tribe. They will be your best advocates and help you to build a larger audience.
You can learn how to start an art blog.
You can research the best artist blogs to follow.
You can even learn how to sell art on WordPress, but you will not land a sale if you do not take the time to develop a loyalty-building strategy for your online art business.
The importance of customer loyalty cannot be emphasized enough.
You can create breathtaking artwork, upload your art to all of the different social media platforms, and create the perfect sales page for your art, but if you do not build your audience’s trust, they will go elsewhere.
Would you like to know how to build customer relationships in retail?
- Treat your audience like real people.
- Write blog posts that connect to them on a personal level.
- Write blog posts that solve a personal problem.
- Provide helpful tips that will make their life a little better.
- Be genuine.
- Respect their time.
- Do not feel like they owe you something.
- Be honest.
Customer loyalty in marketing starts with being a good person. It is really that simple.
As you can see, artist blogs are essential to build brand awareness and increasing sales.
It takes more than just writing a few posts to build loyal consumers.
You must be committed to writing quality content that will drive your target audience to your online art gallery.
The quality of your content and images will reflect how much your artwork is worth online.
Not only do artist blogs build loyal customers, but they also are a reflection of your brand.