Have you been thinking about starting an artist blog?
Have you been putting it off because you do not know where to start?
If you are interested in selling your artwork and handmade crafts online and want to have your creations seen by people worldwide, an effective content marketing strategy is a must.
Starting a business blog is easier than you might think. All you need is a platform like WordPress (Get BlueHost hosting for only $3.95 per month) and a vision of what your objectives are for the blog.
This article will share how to create a vision statement for your blog that will generate traffic and increase online sales.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Why Start An Art Blog
Blogs are an essential tool for digital marketing, promoting products and businesses, and makes it possible to reach a target market online.
An art blog (if done correctly) will attract people worldwide who will be interested in buying your artwork.
Businesses both large and small have dedicated time and resources for content marketing because content marketing works. Social media will provide short bursts, but content marketing will give your online art business long-term growth.
Before you can create a successful blog, you need to have a clear vision of your goals. If you do not have a clear idea of what you want to achieve, you will not develop an effective plan to produce positive results.
What Is An Art Blog Vision Statement
A vision statement defines what you want your artist blog to become and the impact you wish your blog to have on your art collectors.
Your vision will drive you to work on your blog daily so you can achieve your business goals.
A vision statement does not have to belong. It just has to be a few sentences that accurately describe what you want to achieve blogging.
Art Blog Vision Example:
My vision is to create beautiful art that people can enjoy every day in their homes. My art blog will highlight my creations with professional images of my paintings, and I will share the story behind every artwork. Because I take such pride in my work, I will educate every buyer on how to care for their investments to enjoy them for a lifetime.
Why Is It Important To Have A Vision Statement
A vision statement provides inspiration and motivation.
How can you turn a vision into a reality?
The first step is to write your vision down and place it somewhere you will see every day.
Your vision will become tangible once you write it down. Instead of being a thought in your mind, it is now documented and will motivate you to work on it daily.
By having clear objectives, you will make intelligent decisions and strategies to reach your primary goals.
What Is The Difference Between A Vision Statment And A Mission Statement
A vision statement is something that you vision your blog or business to be. Some people confuse a mission statement with a vision statement.
A mission statement is what your blog or business has to offer. A vision statement is what you envision your blog or business to be.
Related Resource: Artist Vision And Mission Statements – What Is The Difference
How To Write A Vision Statement
To write your vision statement, sit down with a piece of paper and a pencil. Imagine how you want your blog to be long-term.
What will your blog have to offer?
How will your art blog be different than other blogs?
What would you like your blog to produce? For example, you might want your blog to drive potential art collectors to your online gallery. Or maybe you would like your blog to highlight local events you will be attending. Perhaps you want to increase your art sales.
Start writing down your thoughts and think big. This is your vision. If you can envision something, you can achieve it. Visualize where you would like to be and write it down, even if it seems unrealistic at first.
The next step is to identify what the core of your blog is.
- Is it to sell your artwork?
- Is it to teach your art techniques?
- Is it to tell your journey as an artist?
- Is it to reach your target audience online?
- Is it another income stream for your art business?
Once you have a clear vision of your core values, you will need to think about how you will get to your destination.
Are the things that you are doing now bringing you closer to your core values?
What do you have to do for the next six months, one year, five years, and ten years to keep you focused on your core values?
Envision what your blog will look like in 15 years.
When you have all of your thoughts written down, start coming up with one or two sentences that describe everything you have. The statement should be clear, to the point, and give you direction.
What Is A Good Art Blog Vision Statement
A good vision statement for an art blog is written in the present. The vision will describe the artist’s thoughts and goals as if they have already achieved them. It is a powerful phrase that explains the values of the art blog and what a reader can expect if they visit the blog.
Final Thoughts On How To Write A Vision Statment For Your Art Blog
- A vision statement should be short and to the point that explains core values.
- It should focus on the passion and emotion that you have for your blog.
- It should show the success of your blog in the future.
How To Write An Art Blog Vision Statement Outline:
- Explain what you would like to achieve blogging in the next ten years
- Focus on success, reach for the starts
- Write in the present tense
- Use easy to understand words
- Incorporate your business goals and values
- Make it short and to the point