Are you discouraged with the amount of traffic or art sales your artist blog is receiving? In this post, will discover how to write consistent blog posts that sell art with an easy to follow artist blog checklist.

 

 

 

Artist Blog Checklist – Consistent Blog Posts That Sell Art

 

Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.

 

An artist blog is a powerful tool that will build brand awareness, generate online traffic to your art listings and build a loyal following.

Wikipedia defines an art blog as:

“An art blog is a common type of blog that comments on art. More recently, as with other types of blogs, some art blogs have taken on ‘web 2.0’ social networking features. Art blogs that adopt this sort of change can develop to become a source of information on art events (listings and maps), a way to share information and images, or virtual meeting ground.

Art blogs entries cover different topics, from art critiques and commentary to insider art world gossip, auction results, art news, personal essays, portfolios, interviews, artists’ journals, art marketing advice and artist biographies.

Art blogs may also serve as a forum to reach out to anybody interested in art.”

 

 

Platforms For Fine Art Blogs

Before we get started on the artist blog checklist, I would like to talk a little about blogging platforms.

There are two options you have. You can start a blog on a hosted platform or self-hosted platform.

A hosted blog is a free platform with limited features.

The features are similar to Facebook. You can add text, images, and videos to a post.

It will be more difficult to brand your blog using a hosted platform due to the limited theme options that are offered.

A self-hosted platform is a platform you own and have total control of the sites look and feel.

The WordPress software is free but you will have to invest in a domain name and hosting service.

Many artists use WordPress as their blogging software because of all the features and benefits it offers.

BlueHost (affiliate link) is a service used by countless bloggers that offer domain names and hosting at a very reasonable price. After you have purchased your domain name and hosting, follow their easy instructions for starting a WordPress site. If you run into any problems you can contact their 24/7 customer service.

You can read more about the difference between a hosting platform and self-hosting platform at

WordPress vs. Blogger – Which one is Better? (pros and Cons).

Weebly ( affiliate link) is another common platform artists use to build beautiful websites. Get Started With this Special 10% Off Affiliate Link for Nevue Fine Art Marketing Fans.

 

Content Drives Traffic

Creating exceptionally good content will give you an upper edge over your competition.

Reliable content will show your expertise in your field.

The most important criteria for creating blog posts that sell art is being consistent. You want to be consistent with your posting schedule, the flow, and verbiage of your posts.

Providing content that interests your audience, provides value, educates, inspires and creates emotion will build a loyal following that will continue to grow.

“The content you present to your readers can be the most powerful tool you have to build relationships with your current and potential customers. While the overall appearance and “feel” of a website is important, the content you include is crucial. There are two ways that your content affects your web presence – the ranking of your site in search engines and the ability for users to find you.” – According to Lindsey Smith

Read more about The Importance of Quality Content by Lindsey Smith

 

How to create credible content:

• Be consistent and accurate with your information.
• Write about your niche and do not stray too far from it.
• Solve a readers problem.
• Write for your audience and not for you.
• Write what you know.
• Write as if the person you are writing to does not know anything about the topic you are covering.
• Use easy to understand language.
• Be honest about your content.

Try the 28 Day Blogging Challenge for Visual Artists to grow your art blog faster.

 

 

Consistent Blog Posts That Sell Art

An artist blog checklist will help make your content more consistent.

It is easy to forget things while you are in a middle of a project.

When you have finished writing your post, go through the artist blog checklist to make sure you did not overlook anything.

 

Artist Blog Checklist:

Besides, the layout of your blog here are some other important areas you should review before you publish your post.

• Do you have a keyword-rich title?

Keywords are how your target audience will find your posts. A person will type a query into the search engine bar and articles relating to the words they use will appear. The most important place to add keywords is in the title.

• Does your content support your title?

The easiest way for you to lose the audience you already have or have new visitors quickly leave your site is by not delivering what you promise. When you are writing a post, stick to the topic you are writing about. You can always create various posts on different subjects.

• Does your content have keywords that support your title?

Google and other search engines understand what a website or blog post is about by the keywords in the title and body of the post. A basic SEO strategy you will always want to implement is including keywords throughout the body of your post.

• Did you include an image?

Images are important to a blog post. It has been shown that blog posts will receive more share with images than without images.

“Blog articles with images get 94% more views.” – According to Jeff Bullas

You can find out more by visiting 6 Powerful Reasons Why you Should include Images in your Marketing – Infographic

Take a few extra minutes to find a perfect image your content.

• Did you do a spellcheck?

Before you hit publish, read your post out loud one more time.

Take five minutes before you hit publish to see if there are any spelling or grammar mistakes you have missed.

Simple grammar mistakes could easily lose your credibility.

• Did you check to see if the facts in your content are correct?

The value of your content is only as good as the facts you are providing.

If you want your readers to revisit your site, provide them with accurate, valuable content.

Conclusion:

Credibility comes with consistency. Your artist blog is a reflection of you and your art business. You only want to provide the best content for your audience.

This blog checklist will prevent you from overlooking something important.

If you do not have the time to finish the blog checklist, do not post your article. Wait until you have completed the checklist.

Artist block Checklist Overview:

• Do you have a keyword-rich title?
• Does your content support your title?
• Does your content have keywords that support your title?
• Did you include an image?
• Did you do a spellcheck?
• Did you check to see if the facts in your content are correct?

Now you know how to write blog posts that sell art.

You might also be interested in:

• How to Write an Artist Statement That Sells Art
• 5 Components All Art Blog Posts Must Have
• 19 Productive Tips for the Selling Artist
• 4 Reasons Art Blogs Generate Thousands of Views a Month
• 5 Ways Artist Blogs Sell Art and Why You Should Start One