Artist About Me Page
Are you finding it challenging to convert your visitors into art collectors?
Would you like to increase your art sales?
An artist about Page can help you to build trust from your visitors and increase your ROI.
Let’s say that you are searching for the best oil paint supplies, and you come across two products that you want to compare. One has a well-written description describing the product, while the other description only tells you the size.
What oil paint would you purchase?
Now let’s say that an art collector discovers your website and another artist’s website, and you both create similar art.
You have a well-written “About Me Section” that makes buyers feel connected to you and your artwork. The other website doesn’t have a page that shares the artist’s store. Whom do you think the art collector will trust and purchase from?
How do you write an about me page that connects people to your artwork?
Follow the tips outlined below to write the perfect About Page so you can turn potential buyers into loyal art collectors.
What Is An Artist About Page
An artist “About Page” is where visitors can read your biography.
Your biography will provide detailed information about you as an artist and your art business.
Most About Me Pages are written in the third person.
Below is an example of writing in the third person.
“John Smith is an award-winning artist.”
That sounds better than “I am an award-winning artist,” doesn’t it?
What To Put In An Artist About Me Page
Your about page is where your visitor can learn more about you as an artist and a business owner.
The About Us page is one of the most critical pages on your customer’s website. It is an opportunity where their visitors get to know their company. This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. (Source: ResellerClub)
Artists are selling more art online than ever before, but the buyer must feel like they can trust the artist before they invest in an original painting or drawing.
In most cases, a first-time visitor interested in your artwork will visit your “about me” page before purchasing because they want to know whom they are buying their art from.
Your “about me” page will be the first step in building trust on your artist website.
To build trust in a potential buyer, include detailed information about:
- What inspired you to become an artist
- How long have you been creating art
- What is the message behind your artwork
- When did you decide to start selling your art
- Where do you sell your artwork
- Events you have attended
- Upcoming events
Where Should You Place Your Artist About Page
You should place your about page on every platform you are promoting your art.
- Artist website
- Facebook business page
- Instagram profile
- Pinterest Business page
- Twitter business page
- All other social media platforms you are promoting your art on
- Third-party sites you are selling art on
The length of your bio might have to be altered depending on what platform you are publishing it on.
If the text is limited, publish a short bio and insert a link to your website’s bio page if allowed.
What Should An Artist About Page Include
Below is a list of things you will want to make sure your artist bio has:
- A portrait styled image
- You could also include a picture of you at work or holding a finished piece
- A short bio that answers:
- Who you are
- What you do
- When did you start
- Where are you located
- Why do you create the art you do
How To Write An Artist Bio
Your bio should paint a clear vision of who you are as an artist and a business owner.
A well-written artist about page will build credibility, connect you with your audience, and build trust with your visitors.
Below are five questions to answer for crafting a perfect about me page that will connect you with your future collectors.
- When did you become interested in art and when did you start creating art?
- Did you start drawing or painting at a young age, or did you start later in life?
This will allow your readers to relate to you as a person and an artist.
- Why did you start drawing or painting?
- Why do you create the art that you do?
- What message do you want the viewer to receive when they look at your art?
- Why do you use the medium you use?
- Where did you grow up?
- Where do you reside now?
- How do the places you resided and visited influence your art?
- Where has your artwork ben shown?
- Where has your artwork been featured?
- Where can people follow you on social media?
- Where can people purchase your art online and offline?
- What type of products do you offer?
- What sizes do you specialize in?
Artist Bio Examples
Now that you know how to write a perfect Artist Bio I am going to share with you a couple of bios from artists I have featured on Nevue Fine Art Marketing.
This will show you how other successful artists crafted their artist’s bio.
Minisa Robinson was born and raised in the mountains of Colorado. The daughter of a professional fine artist, she grew up knowing a love and respect for art. Minisa spent most of her life developing her artistic skills in many different types of media including oil paints, acrylic, watercolor, graphite, ink, and more. She worked for 12 years as a graphic artist and publisher before becoming a self-taught pyrographic artist. Using a hot metal tool and a steady hand, Minisa burns realistic images onto unfinished pieces of wood. Her artwork reflects her appreciation of the Rocky Mountains and the wildlife that lives there.
Minisa has recently started painting with alchohol inks as well. The bright and vivid paintings lean towards abstract but offer a colorful vision that is often open to interpretation.
Read Minisa’s interview – Featured Artist Minisa Robinson
Anne Brawer Schwartz is a dedicated abstractionist whose painterly imagination remains grounded in the world of places and things. While pursuing a degree in Graphic Design from the University of Oregon and further studies at the Gemological Institute of America, Schwartz always maintained a painting practice, which she kept up during her 25-year career as a renowned couture jewelry designer. The legacy of her expertise as a designer is apparent in her abstract paintings and their considerations of detail, drawing, design principles, color, texture, and refracted light. Having some years ago rededicated herself to her painting studio, today her canvases have been shown in numerous group shows and are represented in collections around the world. She frequently works with art consultants and interior designers, placing her works in businesses, hotels, private homes, and design firms. Being based in LA, her paintings have naturally also been featured in numerous television shows and motion pictures.
Read Anne’s interview – Featured Artist Anne Brawer Schwartz