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Are you finding it challenging to convert your visitors into art collectors?
Would you like to increase your art sales?
An artist about page can help you to build trust from your visitors, which will increase your ROI.
By the end of this post, you will know…
- What an “About Me” page is
- Why an About Me page is essential for your online art business
- Best places to post an Artist About page
- What should be included in an about page
- How to write an about me page that will convert visitors into art collectors
What Is An Artist About Page
An artist about page is a place where visitors can read your biography, which provides detailed information about you as an artist and your art business.
Biographies are written in the third person.
Your artist about me should also be written in the third person.
Below is an example of writing in the third person.
“John Smith is an award-winning artist.”
That sounds better than “I am an award-winning artist,” doesn’t it?
Why Should You Have An Artist About Page
Your about page is where your visitor can learn more about you as an artist and a business owner.
The About Us page is one of the most important pages on your customer’s website. It is an opportunity where their visitors get to know their company. This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. (Source: ResellerClub)
Artists are selling more art online than ever before, but the buyer must feel confident in the artist before they invest in an original painting or drawing.
In most cases, a first-time visitor who is interested in your artwork will visit your “about me” page before purchasing because they want to know who they are purchasing their art from.
Your “about me” page will be the first step in building trust on your artist website.
Adam Jones talks about other ways you can build trust on your website in a post he wrote for jdr group.
- Make Sure Website Is HTTPS Secure
- Show Your Teams Face
- Add Testimonials & Reviews
- Show Social Proof
- Don’t Hide Business Contact Information
- Have A Clean & Modern Website Design
You can read more by visiting 6 Ways To Build Trust On Your Business Website & Why It Matters.
Where Should You Place Your Artist About Page
You should place your about page on every platform you are promoting your art.
This includes:
- Artist website
- Facebook business page
- Instagram profile
- Pinterest Business page
- Twitter business page
- All other social media platforms you are promoting your art on
- Third-party sites you are selling art on
The length of your bio might have to be altered depending on what platform you are publishing it on.
If the text is limited, publish a short bio and insert a link to your website’s bio page if allowed.
What Should An Artist About Page Include
Below is a list of things you will want to make sure your artist bio has:
- A portrait styled image
- You could also include a picture of you at work or holding a finished piece
- A short bio that answers:
- Who you are
- What you do
- When did you start
- Where are you located
- Why do you create the art you do
How To Write An Artist Bio
Your bio should paint a clear vision of who you are as an artist and a business owner.
A well-written artist about page will build credibility, connect you with your audience, and build trust with your visitors.
Below are five questions to answer for crafting a perfect about me page that will connect you with your future collectors.
When?
- When did you become interested in art and when did you start creating art?
- Did you start drawing or painting at a young age, or did you start later in life?
This will allow your readers to relate to you as a person and an artist.
Why?
- Why did you start drawing or painting?
- Why do you create the art that you do?
- What message do you want the viewer to receive when they look at your art?
- Why do you use the medium you use?
Who?
- Where did you grow up?
- Where do you reside now?
- How do the places you resided and visited influence your art?
Where?
- Where has your artwork ben shown?
- Where has your artwork been featured?
- Where can people follow you on social media?
- Where can people purchase your art online and offline?
What?
- What type of products do you offer?
- What sizes do you specialize in?
Artist Bio Examples
Now that you know how to write a perfect Artist Bio I am going to share with you a couple of bios from artists I have featured on Nevue Fine Art Marketing.
This will show you how other successful artists crafted their artist bio.
Minisa Robinson was born and raised in the mountains of Colorado. The daughter of a professional fine artist, she grew up knowing a love and respect for art. Minisa spent most of her life developing her artistic skills in many different types of media including oil paints, acrylic, watercolor, graphite, ink, and more. She worked for 12 years as a graphic artist and publisher before becoming a self-taught pyrographic artist. Using a hot metal tool and a steady hand, Minisa burns realistic images onto unfinished pieces of wood. Her artwork reflects her appreciation of the Rocky Mountains and the wildlife that lives there.
Minisa has recently started painting with alchohol inks as well. The bright and vivid paintings lean towards abstract but offer a colorful vision that is often open to interpretation.
Read Minisa’s interview – Featured Artist Minisa Robinson
Anne Brawer Schwartz is a dedicated abstractionist whose painterly imagination remains grounded in the world of places and things. While pursuing a degree in Graphic Design from the University of Oregon and further studies at the Gemological Institute of America, Schwartz always maintained a painting practice, which she kept up during her 25-year career as a renowned couture jewelry designer. The legacy of her expertise as a designer is apparent in her abstract paintings and their considerations of detail, drawing, design principles, color, texture, and refracted light. Having some years ago rededicated herself to her painting studio, today her canvases have been shown in numerous group shows and are represented in collections around the world. She frequently works with art consultants and interior designers, placing her works in businesses, hotels, private homes, and design firms. Being based in LA, her paintings have naturally also been featured in numerous television shows and motion pictures.
Read Anne’s interview – Featured Artist Anne Brawer Schwartz
Popular Art Marketing And Sales Tutorials
Are you ready to take your art business to the next level?
Investing in marketing courses and tutorials will maximize your profit and speed up the growth of your business.
Below are some of the most popular art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Available at Amazon or Download your copy today.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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