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Artist About Me Page
Are you finding it challenging to convert your visitors into art collectors?
Would you like to increase your art sales?
Your “Artist About Page” is your chance to build trust from your visitors and increase your ROI. Even though it can be a powerful marketing tool, the “about page” is often overlooked and put on the backburner.
Let’s say that you are searching for the best oil paint supplies, and you come across two products that you want to compare. One has a well-written description describing the product, while the other description only tells you the size.
What oil paint would you purchase?
Now let’s say that an art collector discovers your website and another artist’s website, and you both create similar art.
You have a well-written “About Me Section” that makes buyers feel connected to you and your artwork. The other website doesn’t have a page that shares the artist’s store. Whom do you think the art collector will trust and purchase from?
How do you write an about me page that connects people to your artwork?
Follow the tips outlined below to write the perfect About Page so you can turn potential buyers into loyal art collectors.
What Is An Artist About Page
An artist “About Page” is where visitors can read your biography.
Your biography will provide detailed information about you as an artist and your art business.
Most About Me Pages are written in the third person.
Below is an example of writing in the third person.
“John Smith is an award-winning artist.”
That sounds better than “I am an award-winning artist,” doesn’t it?
What To Put In An Artist About Me Page
Your about page is where your visitor can learn more about you as an artist and a business owner.
The About Us page is one of the most critical pages on your customer’s website. It is an opportunity where their visitors get to know their company. This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. (Source: ResellerClub)
Artists are selling more art online than ever before, but the buyer must feel like they can trust the artist before they invest in an original painting or drawing.
In most cases, a first-time visitor interested in your artwork will visit your “about me” page before purchasing because they want to know whom they are buying their art from.
Your “about me” page will be the first step in building trust on your artist website.
To build trust in a potential buyer, include detailed information about:
- What inspired you to become an artist
- How long have you been creating art
- What is the message behind your artwork
- When did you decide to start selling your art
- Where do you sell your artwork
- Education
- Awards
- Events you have attended
- Upcoming events
Where Should You Place Your Artist About Page
You should place your about page on every platform you are promoting your art.
This includes:
- Artist website
- Facebook business page
- Instagram profile
- Pinterest Business page
- Twitter business page
- All other social media platforms you are promoting your art on
- Third-party sites you are selling art on
Your bio’s length might have to be altered depending on what platform you are publishing it on.
If the text is limited, publish a short bio and insert a link to your website’s bio page if allowed.
How To Write An Artist Bio
Your bio should paint a clear vision of who you are as an artist and a business owner.
A well-written artist about page will build credibility, connect you with your audience, and build trust with your visitors.
Below are five questions to answer for crafting a perfect about me page that will connect you with your future collectors.
When?
- When did you become interested in art and when did you start creating art?
- Did you start drawing or painting at a young age, or did you start later in life?
This will allow your readers to relate to you as a person and an artist.
Why?
- Why did you start drawing or painting?
- Why do you create the art that you do?
- What message do you want the viewer to receive when they look at your art?
- Why do you use the medium you use?
Who?
- Where did you grow up?
- Where do you reside now?
- How do the places you resided and visited influence your art?
Where?
- Where has your artwork ben shown?
- Where has your artwork been featured?
- Where can people follow you on social media?
- Where can people purchase your art online and offline?
What?
- What type of products do you offer?
- What sizes do you specialize in?
Artist Bio Examples
Now that you know how to write a perfect Artist Bio, I will share with you a couple of bios from artists I have featured on Nevue Fine Art Marketing.
This will show you how other successful artists crafted their artist’s bio.
Minisa Robinson was born and raised in the mountains of Colorado. The daughter of a professional fine artist, she grew up knowing a love and respect for art. Minisa spent most of her life developing her artistic skills in many different types of media including oil paints, acrylic, watercolor, graphite, ink, and more. She worked for 12 years as a graphic artist and publisher before becoming a self-taught pyrographic artist. Using a hot metal tool and a steady hand, Minisa burns realistic images onto unfinished pieces of wood. Her artwork reflects her appreciation of the Rocky Mountains and the wildlife that lives there.
Minisa has recently started painting with alchohol inks as well. The bright and vivid paintings lean towards abstract but offer a colorful vision that is often open to interpretation.
Read Minisa’s interview – Featured Artist Minisa Robinson
Anne Brawer Schwartz is a dedicated abstractionist whose painterly imagination remains grounded in the world of places and things. While pursuing a degree in Graphic Design from the University of Oregon and further studies at the Gemological Institute of America, Schwartz always maintained a painting practice, which she kept up during her 25-year career as a renowned couture jewelry designer. The legacy of her expertise as a designer is apparent in her abstract paintings and their considerations of detail, drawing, design principles, color, texture, and refracted light. Having some years ago rededicated herself to her painting studio, today her canvases have been shown in numerous group shows and are represented in collections around the world. She frequently works with art consultants and interior designers, placing her works in businesses, hotels, private homes, and design firms. Being based in LA, her paintings have naturally also been featured in numerous television shows and motion pictures.
Read Anne’s interview – Featured Artist Anne Brawer Schwartz
Improve Sites SEO With About Pages
Every post and page should be optimized for SEO and this includes your “artist about page.”
Brainstorm some keyword ideas that describe:
- What style art you create
- What medium you use
- Subjects
- Your art business
Use keyword tools like SEMrush or Keysearch to see if people are using those terms in the search. Your objective is to use keywords that people us in search.
Using keywords that describe your art on your page will help to increase your PageRank. When people are searching for art like yours, your website will be easier to be found.
Add An Image Of Your Art
Adding some art and a picture of you with your art will help connect your audience with you and your artwork.
Keep your images up-to-date and make sure that the art illustrates what you are talking about. Don’t forget to optimize your image for search and include keywords in the alt section of the image.
Update Your Page
You and your art business will continue to grow over the years.
Schedule time to update your page after the holidays for the upcoming year.
Include new events, new rewards, and upload the best piece of art you created over the past year.
You might even want to consider changing your headshot as well.
Final Thoughts On Artist About Page
Writing about yourself might feel uncomfortable and this is a normal feeling.
Try to act like you are writing about one of your favorite artists so you do not feel awkward writing about yourself.
Think about how you would describe your favorite artist and what information you would include that describes their artwork.
Thinking like this will make it easier for you especially since you are not writing in the first person.
The benefit of writing an about page online is that you can revise it at any time.
Revisit your page after a couple of weeks and reread the page. Make any adjustments if needed.
Continue to do this until you are completely happy with your page.
More Artist About Page Related Posts
9 Artist Branding Tips For Artists
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