Are you trying to sell more art? Is your studio becoming a storage area for unsold art? Are you struggling to find the most popular art that sells? In this article, discover the best art that sells online.
Art That Sells – What Artists Need to Know
Art is a form of communication. Before humans began to document events with words, they would record historical events with images. That was the way people communicated or documented an event.
Today we call that form of communication art, and it can be found hanging on walls in homes and businesses all around the world.
People purchase art for different reasons. Some people are collectors of a particular artist or style while others buy art to accent walls in their homes. Businesses have art hanging on the walls to create a more welcoming feeling or to distract time in the waiting rooms.
Just like any trade or specialty, artists have learned throughout the years, that there is money to be made from their skills. There are more artists today generating an income from their art than ever before, thanks to the internet.
Are you interested in selling your artwork?
Art That Sells Best
Many artists who are just starting out become frustrated and impatient when their art is not selling. They start to believe their art is not good enough or they are not creating the style of art people are interested in purchasing. They begin to search for the best theme or subject of art that sells most.
Have you ever felt this way?
Here is a study I came across that I wanted to share with you. Even though this study was taken in 2003, it still holds value for artists today.
Art Business Today took a survey in 2003 to find out what the top 10 best selling subjects for Paintings in the UK were.
These were the results:
- Traditional Landscapes
- Local Views
- Modern Landscapes
- Impressionistic Landscapes
As you look at this list, I am sure most of you can say that you create art that fits into one of these categories.
The question that needs to be answered now is, “Why does some art sell more, while other art collects dust?”
There are many variables that will affect sales:
These are just a few variables that will determine if a piece of artwork sells or not.
One of the main reasons a piece of art does not sell is because the right person has not seen it yet. There is a target audience for every style of art. You just have to find where your audience is.
Instead of focusing on your pricing or if your art is good enough, focus on finding where your audience lives. Once you have found them, start promoting your art to them.
Everyone is Unique
Everyone has different tastes and is attracted to different things. It would be a boring world if everyone ate vanilla ice cream, wore the same outfit, drove the same vehicle, listened to the same music, watched the same television show and had the same art on their walls.
Everything about you is what makes you unique and different. Your thoughts, emotions and what you are attracted to define you as a person.
No one in the world will have the same tastes you do.
No one in the world will create art exactly like yours. Yes, there are going to be artists that will create the same subject as you, but no one will be able to replicate what you do.
So the question that needs to be answered is, “Does knowing what art sells best actually hold any value to artists?
I don’t believe it holds any value.
Understanding who your target audience is and knowing where to find them is what will help you to sell more art. Instead of trying to find out what art sells best, take the time to learn who and where your audience is. They are out there. All you have to do is find them. Many people in the world would love to have your artwork hanging on their walls.
Selling art is not easy, and success does not happen overnight. There is a lot of work involved in selling art or anything for that matter. Once you have decided to sell your artwork, you have chosen to become a business person. Most artists hate the thought of running a business, but the truth of the matter is, selling is a business.
For you to sell any art, you will need to devote time during the week to learn about running a business, marketing and promoting. There is a lot that goes into running a successful business.
Do not be discouraged by people who are already successful. They all started the same way you are or did. They had to learn just like you are.
Be patient, be consistent, work hard, and they never gave up.
Successful people are the ones who continue to learn on a daily basis, not afraid to try new things, not afraid to have a plan fail, and are willing to get back up and dust off.
There is a Market
You are lucky to be an artist in today’s day and age. Before the internet, artists would have to create art based on their location if they wanted to be able to compete with the other local artists.
I am sure it would be difficult for an artist to sell a painting of a polar bear if they lived in the Florida Keys. The artist might get lucky to have a polar bear collector stumble across the piece, but the odds of that happening would be slim.
Today artists can specialize in any subject and be very successful. An artist who has a passion for painting polar bears can make a decent income while living in the Keys. All the artist would have to do is discover where their target audience lives and promote their artwork to that particular location via the internet.
The list of the best art that sells does not hold much value thanks to the web. I am not saying that every subject will be easy to sell, what I am saying is it is now possible for you to sell whatever subject you have a passion for. The internet has made it possible for artists to express themselves through their craft without any limitations.
With every positive, there is a negative. Yes, it is possible for an artist to sell any subject without being limited to their location. The negative is there is much more competition due to the internet.
The artists that will be on top will be the ones who have become marketing experts. Not only will you want to enhance your artistic skills throughout your career, but you will also want to continue to learn about marketing and become a marketing expert in your field.
Art is a form of communication that creates an emotion. Just like when you listen to one of your favorite songs. No matter where you are or what you are doing, your favorite song will bring you to a different place.
Musicians can create that special emotion with instruments and harmony. You as an artist can create that same feeling with a medium on a surface. Instead of wasting time trying to find a diamond in the ruff, spend the time polishing your artistic skills.
Stay true to who you are and learn how to communicate your feelings through your art. It doesn’t matter what medium or colors you use. Your art will be a unique fingerprint of your inner voice.
Strive to become a better artist every day.
Throw Away the List
Now that you know the best art that sells courtesy of Art Business Today. It is time to take the list and throw it away.
- Traditional Landscapes
- Local Views
- Modern Landscapes
- Impressionistic Landscapes
More than likely you fall into one of the categories listed above. Now is the time to stop worrying about what subject sells better than another. Spend your time finding out where your target audience is. Learn how to promote and market your art to them. The bottom line is you will sell your art when the right person notices your artwork.
It is more important for you to spend time learning how to market your art rather than trying to find out what art sells most.
Instead of searching for what is the best selling art 2016, search for best ways to market art online.
Rather than researching what the best selling art on Etsy is, research how to drive traffic to your Etsy Shop.
Put away some time every week for learning.
Strive to become an art marketing expert.
People need to be aware of your art if you are hoping to sell it.
Here are some articles to help you get started on your marketing journey.
- Digital Content Marketing – What Artists Need to Know
- How to Sell on Pinterest Tips for Artists
- Online Art Marketing Basics Know Your Audience
- How to Be More Productive Marketing Art Online
- How to Sell Your Art Online Tips
- How to Write an Artist Business Plan That Works
- Selling Art Like a Pro Best Strategies
- Art Marketing Plan – How to Make a Presence Online
Make a presence online and help your target audience find you. The best art that sells is yours.Click To Tweet
If you are going to sell art online you will need a place where people can view and purchase your work.
You can build or have someone build a website that will showcase your art.
Selling art on Etsy is an easy way for artists to get started.
There are also Third-Party websites that help make selling art easy for artists.
Take some time to research what the best solution for you will be.
Here are a couple articles to help get you started.
You might have heard the term, “content marketing.”
Content marketing is just a fancy phrase that means sharing your story. There are several different mediums you can use to share your story online. The most common mediums businesses use are blogging, video and audio.
Providing a valuable content and an easy way for people to share your your posts will greatly help you to build an online presence. I use Social Warfareto help me with my social share strategy.
To be noticed on the overcrowded web you will need to create a content marketing strategy.
Are you ready to start building brand awareness and increase organic traffic to your art gallery?
Join all of the other artists who are building their business by blogging.
28 Day Blogging Challenge for Visual Artists
Download your copy todayContent marketing is just a fancy phrase that means sharing your story.Click To Tweet
Here are a few articles to help get you started.
- 10 Reasons Artists Should Start Blogging
- Sell Art by Blogging
- Plan Before Your First Blog Post: For Artists
- Starting an Art Blog Part 1 Hosting
- Starting an Art Blog Part 2 Content Writing
- Starting an Art Blog Part 3 Building an Audience
- Artist Blog Startup: Step By Step
- WordPress SEO: Optimize Your Artist Website for Search Engines
Creating a strategic social media strategy will help you to be noticed and build brand awareness.
Combining both blogging and social media strategies into your art marketing plan will help to separate you from your competition.
Here are a few articles to help get you started with a social media plan that will work for you.
- 10 Social Media Marketing Tips Every Artist Must Know
- Choose One Social Media Platform to Focus On
- How to Create a Social Media Marketing Calendar
Would you like to sell more art online?
Stop wasting time searching for what people are interested in buying.
Your audience is out there. Find them.
Make a presence online and help your target audience find you.
The best art that sells is yours.
Are you interested in learning more about growing your art business? Visit
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