Every week you are scheduling Pinterest pins and Instagram pictures with Tailwind, posting on Facebook, writing blog posts, and sending out newsletters to your email list. But, you are becoming frustrated because you are not selling as much fine art online as you have hoped. One reason you might be falling short of your goal is that you have no real plan in place. Developing an art social calendar will help you grow your art business and keep you on track with your goals.
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I didn’t have a clue about marketing my art on Facebook and Twitter when I started using social media platforms and Pinterest to promote my art. I would sporadically post new images on all of the platforms and hope to land a sale, but the sales never came in.
Sales did not come in until I started to treat my art business as a real business.
The first step was creating an art marketing calendar from the goals I have written down.
This might sound like a waste of time, but a marketing calendar will keep you accountable and help you to be more productive with your time.
- Would you like to have more followers on Facebook and Instagram?
- Would you like to have more people join your email list?
- Would you like to sell more art online?
If you answer yes to any of the questions above, then you will want to take a look at how easy it is to create a marketing calendar for your art business.
Content Calendar
First, you will want to decide what tool you will use to create your content calendar.
There are multiple options available like:
- Office Word Calendar
- Cloud-based calendar
- Excel
- Spreadsheet
- Whiteboard
- Or even a calendar you write on
Decide on what will work best for you.
You can have one calendar for all of your art marketing agendas or have a different calendar for your social media content, blogging, and newsletters.
Art Business Objectives
Next, you will want to take your business goals and make a list of everything you will want to achieve on each social media platform.
For example:
Facebook – Promote all upcoming events, craft fairs, gallery showings, and all of the artwork you will want to promote on Facebook.
Instagram – Share art in-progress photos and behind the scenes images of your art business.
Twitter – Network with other artists and connect with your fans in real-time.
Pinterest – Drive people to your artist blog and have them join your email list.
Now that you have an idea of what your objectives are you can start creating a posting schedule.
Create A Schedule
Make a list of all the art marketing items you will be using for your art business.
For example:
- Newsletters
- Blog posts
- Invites for gallery showings
- Craft fair events
- Holiday specials
Decide on how often and what days you will be posting on each platform.
Schedule the times and days you will be publishing social media posts, sending emails, and writing blog posts.
Be as specific as possible when you are filling out your social media calendar.
Your calendar will prevent you from missing anything important, like sending an invite to a gallery showing or a craft fair.
Keep notes of what text and images you will be pubishing.
The notes you take will help you to discover what content is providing the best results, which will make it possible for you to develop an art marketing plan that will be more productive.
Use A Scheduling Tool
Marketing art on social media can end up eating all of your time if you are not careful.
The good news is that there are scheduling tools like Tailwind that makes it easy for you to schedule content to your faorite social media platfoms in advance.
My favorite scheduling tool is Tailwind.
Tailwind is a Pinterest and Instagram scheduling tool with additional features like:
- Analytics
- Smart Scheduler
- Pinterest Tribes
- Instagram Keyword Finder, and so much more.
You might want to consider investing in Tailwind if you are interested in saving time and being more productive, scheduling your Pinterest Pins and Instagram posts.
Posts to get you started with Tailwind:
- How To Create Board Lists In Tailwind
- 5 Reasons Artists Should Use Tailwind SmartLoop
- How To Pin On Pinterest With Tailwind’s Smart Schedule
- Understanding Tailwind Analytics
- How To Use Tailwind Tribes
Other popular social media schedulers:
Individual Art Mark Calendars
Using one calendar will be useful for when you want to see an overview of your to-do list.
Creating a spreadsheet for each platform will make it easier for the amount of details you will be tracking.
Create columns for the day, time text post, image, video, and notes.
Create tabs for every platform you will be using to promote your art business.
This might seem like a lot of work at first.
But the spreadsheet will save you time because you can schedule everything at the beginning of the week and copy and pasting it to your scheduling tool. The rest of the week could be spent creating art in the studio.
Revise Your Art Marketing Calendar
Keep track of your social media analytics like, views, followers, and engagement.
The analytics you gather will show you what type of content produces the best results.
In just a few months, your art social calendar will be filled with content that will grow your art business.
Social Media Post Ideas For Artists
Trying to figure out what to post on Facebook, Instagram, Pinterest, and Twitter can feel overwhelming.
I have come up with a list of ideas that work well for my social media marketing plan.
- Snippets of blog posts
- Events
- Craft fairs
- Finished artwork
- Art in progress
- Studio photos
- Art supplies
- Hold the art in your hands
- Stand by your art
- Before and after pictures of artwork
- Time-lapse video
- Sales promotion
Conclusion:
An art social calendar will provide you an overview of your art marketing strategy. You will be able to discover the strengths and weaknesses of your art marketing plan.
The more productive you can be with your art marketing plan, the more people will see your beautiful creations.
More social media articles:
- How To Promote Art On Social Media
- Top 10 Ways To Refine Your Social Media Presence In 2019
- Easy To Use Apps For Beautiful Social Media Images
- Social Media Marketing For Artists – How To Start
- What Network Is Best For You
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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