How To Inspire Your Fans To Open Your Art Newsletter
An artist’s online art business is built on their email list, which is the most valuable asset. Email subscribers are people interested in the artist’s work and are more likely to make a purchase.
A newsletter is one of the most important assets to building strong connections with your audience.
How do you inspire the people on your email list to open your newsletter in their mailbox?
Sending a well-crafted art newsletter and developing an email marketing for artist strategy will keep your click-through rate high.
The Click-through rate is the percentage of people who click on a link.
It might be difficult to develop an effective newsletter promotion strategy, but we have you covered.
This article will show you how to write newsletter content that will connect your audience to your artwork.
The first step in creating a successful art newsletter is deciding what content you will include. You will want to ensure that your newsletter is interesting and provides value to your subscribers.
Including exclusive content, such as previews of new artwork or behind-the-scenes footage of your creative process, is a great way to interest your subscribers and encourage them to open your newsletter.
You can also include short articles about art-related topics, interviews with other artists, or tips for creating and selling art.
Whatever content you choose to include, be sure to make it relevant to your subscribers and interesting enough to keep them coming back for more newsletters.
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A well-written artist’s marketing plan aims to make people aware of an artist’s artwork.
The purpose of an art blog is to direct new traffic to your artist’s website and produce unique content for your existing fans so they will visit your site regularly.
An online marketing plan is divided into several subjects: blogging, social media, an online art gallery (WordPress website), and email marketing.
Social media marketing is for engaging and building relationships with your audience.
An Artist’s website is an online gallery that showcases all of your artwork and provides a way for your art collectors to make a purchase.
An email list is a tool that guarantees a way for you to stay in contact with your target audience.
The people who give you their email addresses are like what you offer.
Those people are your target audience, and they are the people who will be more likely to purchase your art.
There is no guarantee that all your social media followers will see your latest post.
To get an idea of how many people see your Facebook posts visit How Many People See Your Facebook Posts.
There is no guarantee that people will click on your blog post link in the search results, but it is guaranteed that people on your email list will have your latest art newsletter in their email box.
So how can you write a successful newsletter that your email list will look forward to and open when they see it in their email box?
Grow Your Email List
According to HubSpot, email generates $38 for every $1 spent. Talk about a crazy-high ROI! (Source: Neil Patel)
With those numbers, you should ask yourself, “How can I build my email list?” rather than “Should I build an email list?”
Tools like AWeber and OptinMonster make it easy to place opt-ins on your WordPress website.
OptinMonster is a powerful conversion optimization toolkit that will grow your email list, get more leads, and increase sales.
There are different strategies that small business owners are using to grow their email lists. Still, in my opinion, the best way to get people to join your list is to provide premium content and create beautiful art so they will want to continue to read your posts about your art business and admire your newest art online.
If you write high-quality blog posts that drive traffic to your site, people will sign up for your email list.
To learn what type of posts drive traffic to websites, visit How Pillar Content Generates Traffic.
Using an email marketing tool is essential for having a successful art newsletter.
The best ones offer many personalization options and allow you to create a very professional-looking newsletter with ease.
We have put together a list of just a few of the best email marketing tools out there right now.
Email Marketing Services
To send your newsletters to your email list, you need to use an email marketing service like the ones listed below.
Mailchimp is perhaps the best-known email marketing tool, and for a good reason. It is, quite simply, one of the best. It has millions of customers ranging from massive enterprises to one-person entrepreneur operations. Because of that, they have developed more than 300 integrations you can use to personalize your email marketing strategy. Because Mailchimp caters to everyone, they can also offer a variety of price points ranging from free up to $299 a month.
Constant Contact is straightforward to use, with more than 100 email templates for you to pick from that can be edited with the very easy-to-use drag-and-drop editor. It is incredibly user-friendly and will allow you to do various things ranging from creating surveys to automating emails with ease. You can use quite a few basic features completely free, but to get the most out of Constant Contact, you will have to pay for it.
Zoho Campaigns is a bit expensive, but a management system offers nearly everything you could want. It connects to Google Analytics and has A/B Testing and social media marketing. But, what it lacks is a free option. So while it’s a great tool, you don’t know if it will work well until you’ve already sunk money into it. The good news is that it has a reputation for being one of the best.
Campaigner is another one of those email marketing tools considered the best of the best. It offers amazingly in-depth automation that includes automated queries and complex email workflows. They also provide different ways to test your emails to see which ones land better with your customers.
Hubspot’s free email marketing tool is a fantastic place for anyone just starting their business or venturing into the world of email marketing for the first time. They have an easy-to-use drag-and-drop email builder that will allow you to easily build gorgeous, eye-catching emails.
AWeber was designed with entrepreneurs and small businesses in mind. While some of the other tools mentioned above offer a lot of complexity and flexibility, AWeber understands that most small businesses don’t need all the tools that a large corporation might need. Sometimes the tool that does the job at hand and does it well is without all the bells and whistles. AWeber is that tool. This is the tool that I prefer to use. It’s effortless and doesn’t require you to learn anything new to create professional-looking newsletters.
How Do I Create An Online Newsletter
Newsletter software and sites like Aweber and MailChimp make it easy to create and send emails in bulk.
Aweber has predesigned templates and templates you can easily design to compliment your brand.
Login to Aweber To create an art newsletter with AWeber’s templates with one click.
Click Select A Template, and scroll through the different templates to find a design you like.
Click Load Template, use the point, and click editor to add your content.
Now that you know how easy it is to create a newsletter let’s talk about what you should write about.
Artist Newsletter Examples
Below are some topics you can include in your art newsletter to keep them fresh and entertaining and build relationships with your following.
By the end of this post, you will have a list of many topics you can write about for your art newsletter.
The variety of topics you write about will make everyone on your mailing list eager to read your monthly newsletters.
- Highlight your artwork
- Showcase older artwork
- Art in progress
- Upcoming events
- Blog posts
- Art business
- Success stories
- Failures and struggles
- Sales and specials
- Paintings and drawings that have sold
- Your story
- How you started
Highlight Your Artwork
People who join your art newsletter love your artwork.
Your artistic style is the primary reason people sign up for your email list.
They want to learn more about your finished product, so share pictures, videos, and stories that will connect your readers to your artwork.
When talking about your art, write as if you are only talking to them to connect with you.
The more you can connect with your audience, the more likely they will purchase from you.
Showcase Older Artwork In Your Art Newsletter
So many artists get caught up, only showcasing new artwork in their newsletter.
People who just signed up did not see the art you created a year ago.
Even if a painting is sold, showcase it, and tell the story behind it.
Make sure that you emphasize that it is sold.
If someone likes the style of the piece that has been sold, they will be more likely to purchase a similar piece when it first becomes available.
This is a great way to create a sense of urgency without sounding too pushy.
Showcasing older artwork will also help you remove some of your inventory.
Selling art to new art collectors is easier when they see that other collectors purchase fine art from you.
Newsletter articles that highlight previously sold art should also highlight prints available for the artwork sold.
Wouldn’t you like to continue to earn money from a piece that has already been sold?
Keep in mind that your subscriber list is constantly growing.
Art In Progress
Art in progress content shows paintings come to life.
So many artists have seen great results by sharing art in-progress photos and stories behind the process.
Potential buyers love to see original art come to life right before their eyes.
You might be surprised how often you will sell a new piece of art you are working on before it has even been completed.
Take several photos of your paintings during the process so people can get an inside look at how you create your artwork.
Always highlight all of the events you will be attending for the year.
Keep adding to the list as new local art fairs you will attend and other events arise.
Share pictures and write about old events to inspire the reader to visit the next event you will be attending.
Keep a list of upcoming dates at the end of each newsletter.
Art Blog Posts
One of your goals is to drive as much traffic to your artist’s website as possible.
The more traffic your artist website receives, the more opportunities you will have to sell your paintings and drawings.
Always include tiny pieces of your latest art blog posts and a link where they can read the entire post.
Best Art Blog Traffic Tips That Work
Talking about how you built a successful art business will help you to reach a wider audience.
New artists are eager to learn how to sell their artwork and appreciate your advice.
If you provide valuable tips that have helped you build your art business, they will help you spread the word about your art and art business.
Networking with other artists is a great way to grow your art business.
Both art collectors and artists love to hear success stories.
Positive stories will create more positive outcomes for the writer and the readers.
Every success story will build your artist brand and make you appear an authority in your niche. Your story will connect you with your readers on a personal level which will increase your art sales.
Failures And Struggles
We are real people, and we all have great days, and we all have struggles we have to overcome.
The goal for your art newsletter is to build relationships with your readers so they will trust you and be inspired to purchase your artwork.
Talking about your failures and how you overcame them will inspire people to work towards their goals.
Highlight Sales And Special Prices In Your Art Newsletter
Your email list is a group of significant people and should be rewarded with special deals and a heads up for when you will be holding a sale.
Tell them when you will be holding a sale ahead of time, and tell them to keep an eye out for an upcoming art newsletter showcasing your sales.
Give them a coupon code for additional savings and let them know you appreciate them.
The best chance of having sales from your newsletter list is by showing them that you value them as customers.
Paintings That Have Sold
Writing rich content about sold pieces is a powerful art marketing strategy.
People are more inspired to purchase from an artist online when they see others buy their artwork online.
Include links to POD sites if you sell reproductions of your paintings.
Even More Art Newsletter Ideas
Even More Art Newsletter Ideas
The list of topics above will probably be the main focus of your newsletters.
Do not think every topic we cover must be in every art newsletter.
It is the opposite.
People are busy, so respect their time and provide information about one or two topics.
Keep your art newsletters short but personal and valuable.
Doing so will keep them opening new newsletters in their email box.
Here are some more topics you can include in your art newsletters:
Your Story – Share with your readers why you became an artist
How You Started – Share with your readers how you got started selling your artwork
Inspiration – Write about what inspires you to paint and draw
Holidays – Talk about the holidays and what you will be doing
Call to Action – Every art newsletter should include a call to action. Give your readers something to do after they have finished reading your newsletter.
What Are Some Examples Of Engaging Email Digests And Newsletters
The best way to build an art business is by studying what other successful artists are doing.
Find artists who sell art online and join their newsletter.
See what type of content they publish, the design of the newsletter, and how they showcase their artwork.
Go to KeySearch to discover other artists online.
Click Explorer. Type in the URL of your favorite artist. You could also use your URL as well.
Scroll down to where you see Top Competitors.
Click View Competitors.
A list of 20 top competitors will be displayed.
Go through the list and find artists with the same success as the artist you put in the search bar.
There will be sites like Etsy and Pinterest. Ignore those links. You are looking for artist websites.
Take the names you found and repeat the steps to discover more artists.
When you have a list of 10 artists, sign up for their newsletters.
Study every newsletter in your mailbox to see if any strategies work for your art business.
Final Thoughts On Art Newsletter Marketing
As we have mentioned earlier, it will be easier to sell art to people in your newsletter than to find new customers.
Develop a strategy and use tools like OpptinMonster to help build your email list faster.
The next step is to write down all of the topics we covered today and create an email marketing calendar to help keep your newsletters fresh to increase your CTR.
Most email services, including free ones like Mail Chimp, offer analytics to discover what types of newsletters people enjoy.
Study analytics to make your art newsletter marketing plan stronger.
More Articles Relating To Newsletters
Writing a Newsletter Basics For Artists Selling Art
How To Start An Email List So You Can Sell More Art