Are you finding it difficult to promote your art or market yourself as an artist? In this post, I will talk about four art marketing tips that will boost your online art business. Are you ready to sell some art?
Many artists struggle when it comes to marketing their artwork.
Susie Moore opened one of her posts for Business Insider with this powerful message about why people are afraid of marketing themselves.
Being modest, introverted, humble, or our justification for not self-promoting does not necessarily equal humility. Ironically, it is often actually our ego that stops us from self-promoting.
We don’t want to expose ourselves to potential criticism, so we mask our self-protection with a demure (and often proud!), “Oh, me? I’m just not very comfortable with promoting myself.”
To read Susie’s post visit, Why The Most Successful People Aren’t Afraid To Promote Themselves.
Historically businesses depended on word of mouth and high-paid advertisements with the hopes of getting their investment back.
This made it difficult for smaller businesses to compete with larger businesses with a large marketing budget.
You can still see this happening today.
In 2017 it cost around 5 million dollars to run a 30-second commercial for the Superbowl.
I do not know about you but I don’t have an extra 5 million dollars to spend for a 30-second commercial.
And if I did, I don’t have enough art in stock to generate 5 million dollars to make my money back.
Things have changed, and there is good news for small businesses and solopreneurs like you.
Today the internet has leveled the playing field. Now artists of all levels and small businesses can build brand awareness and relationships with people worldwide.
I have even more good news for you.
It is easier to market your art online than it is face to face.
It might feel awkward at first, but after a couple of blog posts and Facebook posts, you will find that it is not as difficult as you might have thought, even if you are an introvert like I am.
Now that you are ready to start selling your artwork online, let’s go over four art marketing tips that will boost your online art business.
You Are The Boss
Once you have decided to earn money as an artist, you have decided to start a business. Creating art will no longer be a hobby.
Business is defined as the activity of making, buying, or selling goods or providing services in exchange for money. (Source: Merriam-Webster)
Once you can accept you are the boss and you are in total control, you will be ready to make decisions that will lead you to your vision and goals.
Related Post: Artist Vision and Mission – Online Business
A solopreneur is defined as a person who sets up and runs a business on their own.
You will likely be doing all the work until you generate enough money to outsource specific tasks.
Outsourcing is defined as contracting (work) out or abroad.
Neil Patel (an Entrepreneur and Online Marketing Expert) talks about the benefits of being a solopreneur in an article he wrote for Entrepreneur.
Here is a brief outline of what he said:
- You can be a workaholic if you want to.
- You get to keep what you make.
- You get to hire creatively.
- You discover the power of automation and outsourcing.
- You live to work.
- You can turn on a dime.
- You choose everything about your business.
- You can create your own schedule.
- You are responsible for your own success.
- You develop your own vision.
- You embody your own brand.
- You experience adventure every day.
You can read more by visiting 12 Things That Are Awesome About Being A Solopreneur.
There are many benefits associated with operating a business, but to do so, you will have to have a confident mindset if you would like to have any chance of succeeding.
Do you have an entrepreneurial mindset?
Marcia Layton Turner Outlines an entrepreneurial mindset in an article she wrote for Entrepreneur.
Entrepreneurial mindset, according to Marcia Layton Turner:
- You take action.
- You’re scared.
- You’re resourceful.
- You obsess over cash flow.
- You don’t ask for permission.
- You’re fearless.
- You welcome change.
- You love the challenge.
- You consider yourself an outsider.
- You recover quickly.
- You listen.
- You focus on what matters (when you figure out what matters).
You can read more by visiting 12 Signs You Have An Entrepreneurial Mindset.
I truly believe that if you want something bad enough, you will get it. You will do whatever it takes to get what you want.
If you want to sell your art online and make some extra money, you will do what it takes and achieve your goals.
The people who fail are the ones who give up too early.
If you never quit, you can never fail.
Keep working towards your dreams and believe in yourself; you will achieve everything you want.
Dream Big And Create A Deadline
Marketing artwork starts with a vision.
Without a vision, you will not be able to set goals.
You will never reach the finish line if you do not have goals and deadlines.
Excepting you are operating a business is the first step you will want to take if you want to develop a fine art marketing strategy that will show positive results.
The second step is having a clear vision of what you want.
What would you like to achieve with your art business?
How much money would you like to generate from your business?
Where would you like to be in 5 years 10 years, and 20 years from now?
What is the mission behind your artwork and business?
How will you achieve your goals?
Answering the questions above will help you write out achievable goals.
Writing goals is not the only step you will have to take.
Setting deadlines for each goal and assessing the progress is as important as documenting goals.
Take a few minutes and do this task today because marketing your art starts with a vision and setting goals.
- How to Write Goals You Can Achieve Workbook
- Artist Goal Planners in Light Blue
- Artist Goal Planners in Light Pink
- Annual Art Business Review Workbook
Without goals and deadlines, you will be wasting your time.
Do not wait for things to happen because they won’t.
You have to create opportunities, and you have to own them.
You can achieve anything you want if you develop strategies to get where you want to be.
Build Your Email List
Your email list will be your biggest asset for your business.
Did you ever wonder why every business, online or offline, wants your email?
It is because they understand the value of the list.
WPBeginner explains why email lists are so valuable in a post they published.
5 advantages of an email list:
- Email is personable
- Email is purposeful
- Email is targeted
- You own your email list
- Email is one-on-one
You can read more by visiting Revealed: Why Building Your Email List Is So Important Today!
What is the most valuable reason for building your email list?
I feel that the most valuable aspect of building an email list is that you own your list.
Nobody can take your list away from you, it is yours.
You can contact the people on your list whenever you have something important to share.
Unfortunately, Facebook and Instagram can not guarantee that all of your followers will see your posts.
Facebook is making it more difficult for businesses to generate organic reach.
Related Post: How Facebook’s New Goals Affect Artists
Below are some posts that will help you to build an effective email marketing strategy.
Take out the list of goals you have written and develop an email marketing strategy that supports your goals.
Ultimate Email Marketing Guide for Selling Art Online
4 Email Opt-in Plugins for WordPress
Start An Art Blog
If you are reading this post, your online art marketing objective is probably to learn how to sell art online.
Would you like to know how to sell your art online?
The answer is traffic. You must develop digital marketing strategies to drive traffic to your art listings. The more traffic you drive to your site, the more sales you generate.
What is the best way to drive traffic to a website?
A blog is the number one way to drive traffic to your art listings.
Yes, you can build an audience on social media platforms like Facebook, Instagram, and Twitter, but your blog will drive the most organic traffic to your site in time.
You are more likely to receive organic traffic to your site by publishing valuable content related to your art business.
Here are some examples of blog posts I published over a year ago that still generate thousands of unique monthly page views.
Art That Sells – What Artists Need to Know
How to Write an Artist Statement That Sells Art
Art Pricing Guide – How to Price Art to Sell
Christine B. Whittemore explains why it is important for a business to start a bog in a post she wrote for Simple Marketing Now.
- Educate your prospects.
- Answer commonly asked questions about your business.
- Build out FAQs on your website
- Address a topic in-depth in a blog article.
- Repurpose blog content.
- Share your passion.
- Demonstrate dependability and trustworthiness.
- Create fresh, relevant content for your website.
- Give search engines a reason to index your website content.
- Attract organic traffic to your website through your blog.
- Focus on deep, thorough, evergreen content that can compound over time.
- Let charming, conversational business self come through.
- Deep link to relevant content on your website.
- Attract inbound links
You can read more by visiting 31 Benefits of Blogging for Business.
Selling your art online is possible if people know you exist.
An artist blog will not only help you to rank higher in the search engines, but it will also help you to connect your audience with your artwork.
The internet has made it possible for artists like you to sell your paintings online and sell drawings online.
Most of the tools you will need are free. The only thing it will cost you is your time.
If you are willing to put in the work, you will be able to build a successful art business.
The 4 art marketing tips I have covered in this post will help you to build a solid foundation for your online art business.
I wish you the best on your journey.
4 Art Marketing Tips That Will Boost Your Online Art Business Overview:
- You Are The Boss
- Dream Big And Create A Deadline
- Build Your Email List
- Start An Art Blog
You might also be interested in:
How To Drive Traffic To Your Online Art Gallery
When Should You Boost Your Artist Facebook Posts
Facebook Boost Posts – Should Crafters Stay Away
Increase Art Sales: 5 Tips To Boost Social Media Shares
Building An Artist Facebook Page Following Tips