Congratulations on finishing the 28-day blogging challenge. Today is the last day for the challenge and will be a little different from the rest. Today you will be reviewing everything you have learned from the past 27 days and you will develop a plan for the next 28 days. Are you ready to start today’s art marketing strategy – schedule next month’s blogs?
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Art Marketing Strategy – Schedule Next Months Art Blogs
Let’s take a look at what you have accomplished in the past 28 days.
- Day 1 Vision and Goals
- Day 2 Create a List Post
- Day 3 Research Your Niche
- Day 4 Promote Your Post
- Day 5 Reach Out to Other Bloggers
- Day 6 Showcase Your Art Post
- Day 7 Write an Outbound Link Post
- Day 8 Choose One Social Media Platform
- Day 9 Develop a Social Media Marketing Calendar
- Day 10 Write a Review Post Part 1
- Day 11 Day 10 Write a Review Post Part 2
- Day 12 Come Up With 15 Post Ideas
- Day 13 Create a Blog Editorial Calendar
- Day 14 Monitor Your Niche
- Day 15 Revise Top Pages
- Day 16 Write an Instructional Post
- Day 17 Create Headlines That Attract Readers
- Day 18 Introduction to Keyword Research
- Day 19 Write a FAQ Post
- Day 20 Solve a Problem
- Day 21 Email Marketing
- Day 22 Call-to-Action
- Day 23 Revise an Old Post
- Day 24 Analyze Other Blogs
- Day 25 SEO Basics
- Day 26 Make a Presence
- Day 27 Google Analytics
That is an amazing task. You are now on your way to developing a successful online art business.
I do have some good news and some bad news to share with you.
The good news is, you have learned a tremendous amount of information over the past 28 days. Not many people can say they have done what you have done.
This means that you are determined to reach your goals.
You can reach your goals with a vision, patience, a will to learn and the drive to put in the hard work.
The bad news is there is still a ton of work and learning to be done.
This was the first step in developing your online art business.
I am not making light of it, it was a huge accomplishment.
Art Marketing Strategy – Schedule Next Months Blogs
Here are four steps you will want to take to accomplish this project.
- Stay Organized
- Learn What Works For You
Before you can start to plan for the next 28 days you will want to assess the progress of your last 28 days.
This is where many people fall short.
The reality is you will be wasting a lot of valuable time if you do not take a few moments to assess what is working and what is not working.
There is no such thing as a perfect plan.
A plan becomes perfect when it has been adjusted over and over until it is performing properly.
Develop a Google or Excel spreadsheet for all of the statistics you will want to focus on.
This will make it easier for you to see what is working and what is not working.
You can decide on what you would like to assess but here are a few things you will not want to overlook.
- Post Views
- Type of content (list post, How to, Art in progress, etc.)
- Post engagement
- Post shares
- Length of article
- How many images on a post
You can always add more items to the list depending on your goals.
Here are three free tools to help you assess the progress of your blog.
After you have reviewed your statistics, write what is working on one piece of paper and on a different piece of paper write what needs to be adjusted.
Take the list that has shown progress.
Write them down on next month’s calendar.
Decide when you will be able to implement those strategies.
Do not change them, do not adjust them.
If they are working, keep your plan the same.
Never try to fix something that is not broken.
You want to milk everything you can out of a plan that is showing progress.
After you have finished that, take the list of plans that did not show you the results you were hoping for.
Take each idea and make one small change.
Do not try to start from scratch.
Your objective is to tweak it until it is a smooth-running machine.
One small change could produce tremendous results.
Write down the small change that you have made.
You will need this information when you assess the progress next month.
Don’t be a blind squirrel searching for nuts. Know exactly what you are doing at all times.
When you have finished making all of the adjustments, schedule them for next month.
At this point, you will only have to focus on your daily tasks.
You will not have to sit and think, “What should I be doing?”
Every day look at your calendar and only focus on that particular task.
When you are done, go to the studio and have fun creating.
So many people struggle with staying organized.
You can learn how to become organized if you put in the effort. It will take some time to make it a part of your daily routine, but it will save you a tremendous amount of time in the long run.
Once you have become organized you will be able to get your work done in a reasonable amount of time.
You will no longer be wasting time looking for things you have misplaced.
A few minutes here and there searching for things you have misplaced add up by the end of the day.
What would you do with an extra hour or two a day just by staying organized?
Maybe read a book, watch a movie, spend quality time with your loved one, or even enjoy a glass of wine.
That sounds better than spending two hours stressing out because you do not know where something is.
Learn What Works For You
I have learned many years ago, there is no one way of marketing.
Every business is unique.
Every audience is unique.
Every location is unique, and as artists, we are all unique.
There are some common practices that have shown results over time that you will want to incorporate in your art marketing plan.
However, how you implement them will be based on what you have to offer as well as your unique audience.
If there is one thing that I can say that has to help me grow my business it is I am not afraid to try new ideas to see how they work.
I am constantly reviewing the results of every plan I put in place.
I will adjust the plans accordingly.
I will also throw away any plan that does not show results.
You need to do the same thing.
You can not be afraid of trying new ideas.
It does not mean that you have failed if it does not work.
Instead, you have succeeded because you have learned.
You have learned what does or does not work.
Schedule time during the week to review your statistics.
Once you have made it a part of your weekly routine, you will notice it takes no time at all.
As a business owner, and yes you own a business if you are selling art, you need to know what is or isn’t showing progress for your business.
If you do not know, you are wasting your time and you could be losing revenue.
I want to personally congratulate you on finishing this 28-day blogging challenge for visual artists.
Very few artists have the dedication to follow through with this program or any marketing program.
You are now separating yourself from the crowd.
You are building brand awareness.
You are making it easier for your target audience to find you.
Understand, content marketing takes time and hard work.
It will not happen overnight.
The good news is hard work will always pay off over time.
How proud are you for taking your first step?
Now you will have to take the next step.
Focus on next month.
Make it your goal to have better results than this month.
Continue to do this every month. Now go start your Art Marketing Strategy – Schedule Next Months Blogs.
Best wishes with everything you do!
After you feel comfortable with your blogging, or content marketing, you will want to take some time to continue to learn.
Marketing strategies are always changing and you will want to stay on top of those changes.
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