I am often asked for recommendations on tools, courses, resources and services available for selling art online. I have put together this art marketing resource page to help you grow your art business.
This is a list of resources I am currently using, have used in the past or have been recommended by people I trust. These are all of the tools you will need to run an online art business.
This list will continue to grow as I learn about new tools available to help you sell art online, build your art business and make your days easier.All of the tools you will need to run an online art business.Click To Tweet
Art Marketing Resource
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
WordPress – Is the only Content management system I use for sites I own. If you are interested in building a site for your online art business, WordPress will be everything you need.
FASO (Affiliate Link) – If you would like to have and art gallery with a professional blog all included Faso will be a great choice. I use Faso for my online art gallery and could not be happier with their services. However, if you are interested in taking your art business to a different level like I did with Nevue Fine Art Marketing, you will need to build your own site.
You have the option to connect your Faso site and your WordPress site together making it a powerful duo.
If you are building a WordPress site you will need to purchase a hosting service. There are many hosting services available for WordPress. The two hosting services commonly used by bloggers are HostGator and Blue Hoast.
HostGator (Affiliate Link) is what I am currently using for this site. I am very pleased with the pricing, customer service, and options they offer.
They make it easy for you to purchase a domain name and will have your WordPress site up and running in minutes with their WordPress Quick Install link.
Customer service is available 24/7.
Blue Host Is another hosting service used by many bloggers.
They also offer a one-click WordPress installation, 24/7 customer support and offer an affordable rate.
There are thousands of blog themes available for WordPress blogs.
I strongly suggest choosing a theme that is updated on a regular basis. The updates make it more difficult for hackers to find a hole in the security.
I use and highly recommend StudioPress.com (Affiliate Link)
Extra benefits of Studio Press:
- 30-day money back guaranteed – No risk. You lose nothing if you are not happy with the product.
- 20 mobile Optimized Themes – Google rewards mobile-optimized themes by ranking them higher in search engines.
- WordPress-Optimized Performance – Perfect for WordPress.
- Advanced SEO Functionality – Advanced SEO tools to help you optimize your site.
- One-click Install of Included Plugins – Easy to install.
- SSL Certificate through Let’s Encrypt
- Plugin and Theme Maintenance – Updated regularly.
- And much more.
The theme I use for this site is the Executive Theme. There are many other themes available for you to choose the perfect theme for your brand.
Social Share Plugins
In order to build an audience, you will need help from your readers. If you write content that helps, inspires and motivates your audience they will share your posts with their friends.
You want to make it easy to have your posts shared. There are many social share plugins available for WordPress, and I have tried many of them.
Social Warfare (Affiliate Link) is what I use today.
Email marketing is a big asset for online art businesses and should be a part of your art marketing plan.
Here are some services and tools that many professional artists, bloggers and I use to run an effective email marketing program.
MailChimp – Email provider that allows you to send marketing emails, automated messages, and targeted campaigns to your email list.
OptinMonster – (Affiliate Link) Lead generator plugin to help collect email addresses.
AWeber (Affiliate Link) – an email/newsletter management tool used by many professional online businesses. Easy to make professional newsletters that will help you convert.
Graphic Design Tools
Adobe Photoshop CC – Free Trial (Amazon Affiliate Link) The world’s most powerful creative imaging app available. If you would like to make professional images for your content marketing and social media marketing, Adobe Photoshop has everything you will need and more.
I use Adobe Photoshop for my more detailed designs. You will need to spend some time learning how to use this app. Once you become familiar with the features you will soon realize you will be making professional images that convert in no time at all.
Learn Fast Adobe Photoshop CC Tutorial & Adobe Photoshop Lightroom 5 Training 5 DVDs (Amazon Affiliate Link)
You can learn step by step with the Learn Fast Adobe Photoshop CC Tutorials available on CD or watch some YouTube videos.
Here is a great video to help get you started.
Online Image Editing Services
PicMonkey (Affiliate Link) has a free and paid membership program. PicMonkey is similar to Adobe Photoshop but does have limited features. This will be a great option for you if you are new to editing photos. Once you get familiar with the editing process you might want to upgrade to a stronger software.
Canva makes making images for your social networks a breeze. They offer templates for the most popular social platforms so you will not have to edit the size of the image before uploading to your social networks.
Social Media Management Tools
Time is limited for artists operating an online business. Social media is a great way to build brand awareness but if you are not careful you could find social media will be eating up your time.
Here are some tools to help you save with your social media posts.
Buffer – Offers an easy solution to scheduling social media posts. They offer a free and paid membership.
Meet Edgar – is a powerful social media tool that allows you to take control of your social media updates.
CoSchedule – Is a tool helps you create an editorial calendar right on your WordPress site. Stay organized all in one place.
Online Marketing Courses
Nevue Fine Art Marketing Courses – These courses will go over everything you will need to know about on how to start selling art online as well as advanced tactics on how to build an online audience.
Amazon Associate – Make money referring products and make a commission on sales click from affiliate links.
Adsense – Earn money placing Google Adsense ads on your blog posts.
YouTube Ads -Monetize your YouTube videos with ads.
Blick Art Materials (Affiliate Link) If you want to save money and time purchasing art supplies online.