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Starting an art business is a very exciting time. You spent many hours enhancing your artistic skills, and you are ready to share your artwork with the world. Now it is time to develop an art marketing plan.
There is no better time than now to start an art business. You have the power of the internet to share your art with people all around the world.
You can start a business today for little or no money. To own a website, you will have to pay a yearly fee for hosting and a domain name which is relatively inexpensive. At the time of me writing this article, it costs less than twenty dollars a month to create and operate a professional business.
Before the internet, an artist would work with an agent, sell their art at craft shows or if they were lucky enough they would have their art displayed in a gallery. Today, with a well-developed art marketing plan you can grow an art business larger than you could have ever imagined.
Are you thinking about selling your art online and you do not know where to begin? I recommend you going to Sell Art Online Startup Plan to help you start selling in five easy steps. I have taken everything I have learned about online since the early 2000’s and put it together to make it as easy as I can for you.
You will be able to develop an art marketing plan after you have the basics set up. After you feel comfortable with the basics you will want to continue to learn more about art marketing.
Benefits of selling art online
The cost of operating an online business is inexpensive, and the traffic that an online business can receive is unimaginable. The more people that see your art, the higher the chance will be for you selling it. The lower the overhead cost is for you to sell your art, the higher the profit will be. To sell more art with lower overhead costs equals more money in your pocket.
I remember starting an online business in the early 2000’s. I told everyone that this would be the way people will do their shopping in the future. Everyone looked at me cross-eyed when I shared my thoughts.
Today more people are shopping online than ever before. The internet has changed shopping forever.
How to Write a Basic Art Marketing Plan
Most artists know that they have to write an art marketing plan for their business, but few have one written. One of the main reasons people put this task off is because they do not know how to write a market plan. In this article, discover how to write a basic art marketing plan for your business.
Whether you are just starting to sell your art online, or you have been selling your art for some time, you will benefit from a marketing plan.
Your basic art marketing plan will help you to follow through on your email newsletters, hosting events, promoting new artwork, etc. Your plan will help guide you towards your goals without being derailed by unproductive distractions.
A helpful tip for writing a great marketing plan is to keep it simple. A simple plan will allow you to adjust and build upon.
Art Marketing Plan Basics
- Know who your ideal customer is.
- Have a clear understanding of your vision and mission.
- Learn how to reach your audience
- Share your story on multiple mediums.
Identify Your Ideal Customer
Of course, we would like to have everyone purchase our artwork. What would be better than every home in the world displaying your art? I cannot think of anything. Dreaming is good but well also have to be realistic. There is a specific audience for every artist. Your first step you will need to take for your basic art marketing plan is to identify who would love to have your art in their home.
If you do not identify who your target audience is, how will you be able to send your message to the right people?
Ask these questions:
- Who would like your style of art?
- Who would like the colors you use?
- What subjects to you paint or draw?
- Where does your target audience live?
The more specific you are, the better your marketing plan will be.
Have a Clear Understanding of your Vision and Mission
You need to know where you would like to go before you can get there. Before you get into your car, you know exactly where you would like to go. The first time that you drove to a particular destination you might not have chosen the best route, but you got there. The next time you travel to the same destination, you might decide to try an alternate route to see if you can save some time. Once you know where you would like to go you can try different strategies. Assessing the outcome will allow you to know what will be the most productive plan for your business.
The vision and mission of your business are similar to you traveling in your car. Understanding what you would like to achieve will allow you to make the best decisions for your marketing plan.
Reaching your Audience
Now that you know who your audience is and have a clear vision of what you will have to offer your audience, you need to find out where your target audience is so you can deliver your message.
Here are some places that you might want to consider:
- Are they subscribed to your email list, if not how can you encourage them to subscribe to your email list?
- What social media sites do they visit the most?
- Are they involved with any groups?
- What online content do they read online?
- What blogs or sites do they frequently visit?
- Why would they want to visit your site?
Use Multiple Mediums to Spread your Content
Never rely on one medium to share your content. Repurposing your content on multiple mediums will ensure that you are reaching a higher percentage of your target audience.
Your target audience will get their content from different mediums. Some people like to read, while other people get their content from videos. I like to listen to podcasts while I am driving. If you only provide your story on your blog, you are missing a large piece of the pie.
You can take the same story that you have written for your blog and make a video or MP3. It is easier to tell the same story on different mediums than it is to create a new story.
After you have launched your art marketing plan
Writing and implementing your art marketing plan is just the first step. The steps to follow are what will make you succeed or fall short of your dreams.
All businesses no matter how big or small are successful only because they assess the outcome of their efforts. After they review their data they will then revise and optimize their future plans.
Stay ahead of your competition by learning everything you can about marketing and running a business.
Schedule some time every week for continued education. This can be done easily by signing up for my free weekly newsletter. I will send you a newsletter every Friday morning that contains the latest art marketing articles of the week.
I wish you the utmost success with your journey!