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Today’s blogging challenge is to write a post that will solve a reader’s problem that relates to your niche.
There are two ways you can go about writing your blog posts. You can either write about subjects that interest you or you can write articles that your readers are interested in reading.
Art Marketing Basics Solve a Reader’s Problem
Some artists blog because they love to tell their story. It is like a journal they share with the world.
Other artists write blog posts because they enjoy sharing what they have learned over the years.
If you are selling art, you are running a business, and your primary reason for creating content is to build a following.
Before you can begin to understand how to build a following online, you will need to know why people surf the internet.
What Are People Searching For?
There are two general reasons why people go online.
One reason is for education.
You can get an answer to most questions instantly online with your mobile devices or PC.
If you want to try a new recipe, you go online to find the answer.
If you want to know what the finest red wine is, the answer will be available online.
If you want to know how to fix a broken appliance, you will find a solution online.
You can research products and brands before making a purchase.
Are you looking for a different place to go on vacation? You know where you can find the answers.
If you want to learn how to sell art online, you visit Nevue Fine Art Marketing online.
The second reason people are online is for entertainment.
YouTube and Social Media platforms have made a space online where people can go for entertainment.
You can watch videos, play games and socialize with your friends all from your smartphone.
Do you think Alexander Graham Bell and Antonio Meucci could have ever imagined what their inventions would become?
Oh, wait there is one more reason millions of people go online.
Purchasing products and services have been increasing steadily since the early 2000s. We are witnessing a historical event right before our eyes that will affect the way people live for generations to come.
Do you think just as little as two or three generations ago, people could have ever imagined purchasing, food, appliances, automobiles or even houses online?
Do you think professors in the 1980’s would have ever imagined they would be teaching online courses to students they have never met in person?
We are witnessing a change right before our eyes that will affect how people live for many generations to come.
If you are interested in selling your art either online or offline, you will need to adapt to the changes. If you don’t your competition will be passing you by as if you were standing still.
How to Solve a Reader’s Problem
For you to solve a reader’s problem, you will first need to know what the problem is that you are trying to solve. Here are some ways to find out what your audience is struggling with.
Identify Your Problems
The best place to start is identifying all of the struggles you have encountered selling your art and purchasing art.
Start from day one. Keep in mind that everyone starts where you did, not knowing anything. You want to be able to create a clear path to guide them to where they would like to be.
If you can do this for your readers, you will have loyal followers for life. You will be the first person they will go to for help. They will purchase your art and other products you have available because they trust you. Not only will they be a customer but they will also become an advocate for your business. This is art marketing 101.
Let’s say you want to help your audience learn how to purchase original art that will be perfect for their decor.
First, you ought to tell your audience where the best places for them to buy original art are located.
You can write a post that explains what they should be looking out for so they do not get ripped off.
You can describe what style of art works best for particular decor.
As you can see, there are endless topics you can write about with this one subject.
The more helpful you are, the more traffic to your sites you will generate.
Write down all of the struggles you have encountered along the way.
When you have your list completed, organize them so your readers can follow them step by step. If your articles are all over the place, you will confuse your readers, and they will become frustrated and go elsewhere.
There will be a point when you have completed writing all of the topics you wanted to discuss with your audience.
At that time you will want to find other struggles your audience might be having. There are a few ways you can do this.
Have you heard the news? Google knows everything! An easy and free way for you to find out what people are searching for is by going to Google search.
Type in Google’s search a topic you are interested in covering. Scroll down to the bottom of the page, and you will notice “Searches Related To.”
I typed in the search, “How to purchase original art.”
In the “Search Related Section” Google recommended:
- Original fine art for sale
- The best place to buy original art online
- Original artwork fundraiser
- Affordable original art
- Original artwork definition
- Create art online
- Online art museum
- Best online art galleries
The recommendations Google offers are from actual people. They are the top queries that are trending relating to the original search.
Not only does Google know everything, but Google will also help you sell art online. How did people survive without Google?
Another free way to find what people are searching for is with Google Console. If you had your online art gallery or artist blog up for a while, you would be able to gather valuable information from Google Console.
If you have not set up Google Console yet, please take the time to do it now. It does not take long, and it is free. You will be using this free tool for as long as you are selling your art online.
One thing you will be able to research from Google Console is the queries people are using to reach your site. A list will be displayed as well as how many people landed on a page from the query.
This information will tell you exactly what your audience is struggling with.
Visit your Google Console account and download the list of queries on to Excel. Organize the list by importance and make a schedule for when you will be writing the articles.
Don’t forget to incorporate the keywords you are focusing on your site. You want to attract the people who are interested in what you are selling. Art marketing is easy if you just follow the steps.
At this point, you might think Google is paying me, but I can assure you they are not.
Google wants to see you succeed at selling your art. Why? Because you are keeping people on their platform by providing valuable content. That is how Google makes money.
Google Analytics is another free tool Google offers. I do want to say Google’s tools are overwhelming and provide a ton of data. Do not be scared. You will only need to understand where to find the information that will be beneficial for you.
Go to your Google Analytics account and scroll down on the left-hand sidebar until you find Behavior. Click on the Overview link.
A list will appear of all your posts, and it will show you how many people have landed on the post in the time designated.
Note, you can change the timeline on the top right of the page.
Now you will know what your most popular pages are.
What does this tell you?
This shows you what problems your audience is trying to solve. You can then write more detailed posts on those topics.
If you can solve a reader’s problem, you have gained a loyal visitor to your art gallery and art blog. Art marketing basics, provide value for your customers.
The easiest way for you to find out how you can help someone is by asking them what they need help with. It sounds simple but it is a technique that is often overlooked.
Ask on social media.
Ask in a newsletter.
You will be surprised how many people will reach out to you for help.
After you understand how you can help someone. Schedule a post to go out and send your audience a link to the post.
You might also be interested in:
- What is an Art Marketing Plan?
- Optimize and Hide Pinterest Images in a WordPress Post
- How to Write a Content Marketing Plan That Increases Art Sales
- What’s New with Facebook Video – Online Art Marketing
- How to Sell Art on Etsy – Online Art Marketing
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