Today’s blogging challenge is to review and revise an old post.
Do you want to increase the amount of traffic to your art blog?
I know I do. This is something I work on every day.
Deep inside we know that if we can increase the amount of traffic we receive, we will also increase the chance of landing a sale.
By revising an old post you will be optimizing your Onpage SEO. You will have a better chance of ranking higher in search engines.
Wouldn’t you like to have your posts listed higher in Google’s search?
There are many reasons why pages rank higher in search results. When you take the time to review and revise an old post you will increase the chance of ranking higher.
Revise an Old Post
Just like your art, your writing skills become better over time. The difference between your art and your writing is your earliest artwork is probably not available for people to view, while your older blog posts are still available to be searched.
There is some good news.
You can revise your older posts at any time and optimize the SERP and conversion rate. This is art marketing 101.
Schedule some time in your art marketing plan to revise old material. Revising old content will be easier that writing new material. Every time you revisit a post you will be making it better. You will start to attract new visitors and help Google understand what your site has to offer.
Every week I review and revise an old post. By putting this task in my weekly schedule, I am sure to keep my content up-to-date.
Revise an Old Post Checklist
Here is a list of five areas I look at every time I revise an old post.
- Inbound Links
It doesn’t matter how many times I proofread my articles. There will always be mistakes I overlook.
It amazes me how we can look at a sentence or word, and our brain will automatically correct the error.
After I write an article, I will proofread it if I have time. (I recommend proofreading the article before handing it over to someone who will be editing the content.)
I have found printing the article and reading it out loud helps me to see basic errors I have missed from reading it on the computer screen.
I also use Grammarly. Grammarly is a sophisticated software that has spell check and grammar mistakes. There is a free or paid membership available.
Grammarly is a great software, but I still recommend having someone proofread your posts even if you are using a spellcheck/grammar software.
After I have gone over the post, I have my wife edit the article before I publish the post.
I have not had one post as of yet to be error free. It has become a challenge for me to be able to hand my wife a post with no spelling or grammar mistakes. When that day happens, I will do the happy dance.
You will also want to keep your content up-to-date. Outdated content will increase your bounce rate.
People will quickly realize your content is outdated, become frustrated and leave the post. Keeping your material fresh and new will provide value for your readers, and they will become regular visitors to your site.
Google looks at the bounce rate of a post or site to determine if the content is valuable. If people land on a post and hit the back link or exit quickly, Google will not list the post high in search results.
Google wants to provide a good experience to its readers by recommending valuable content the reader will enjoy.
Images provide value to a post. You have heard the saying, “An image is worth a thousand words.”
As the years go by you will notice some of your images will need to be updated.
You might want to update or promote different art.
Or you might decide to include some stock images that relate to your posts.
Another reason you will want to consider editing your images is so your site will load faster.
There have been arguments that Google penalizes sites that load slowly.
Besides Google possibly not ranking slow websites high in a search, consider your reader’s experience. Many people do not wait for sites to load. They will exit after a couple of seconds and move to another site. You could be losing potential sales if you have a slow website or blog.
One way you can have the pages of your website or blog load faster is by reducing the size of the images.
The width of most blog posts is around 700 px. When the image is larger than the dimensions of the page, it will have an effect on the loading time, SEO and pogo-sticking (when people exit off your site quickly and go to a different site.)
There are some plugins available for WordPress that will compress images automatically. However, I prefer resizing the images myself. This way there will be no problems in the future.
I use Adobe Photoshop CC (Amazon Affiliate link) for resizing my images.
I will occasionally use Picmonkey from time to time to resize images as well.
Google has a sophisticated algorithm that affects PageRank. The latest Google Panda Update penalizes posts with poor quality content. Material that is outdated or thin could have an impact on search results.
The Web is a very competitive place. You want to optimize every post to get an edge over your competition.
Treat your artist blog like a fresh bakery.
Would you like to go into a bakery looking for a fresh loaf of bread and pastries only to find old, outdated products? You would probably walk out the door faster than the door could close.
You want to provide a pleasant experience for your audience. When you take the time to revise an old post, you are providing value to your visitors. They will thank you by returning frequently.
The more content you post, the more content you will be able to link to. Inbound links have shown to help sites rank higher in search results.
When you link to another post that contains more detailed information on a topic you are covering, you are providing value. A reader will be able to choose if they would like to read more on the subject or continue with the post they are on.
For more information on inbound links read, Use Internal Links to Increase Art Blog Traffic.
The last thing you will want to take a look at is your call-to-action. You might notice your call-to-actions will change as your art business grows.
When you develop your art marketing plan, create a call-to-action that will help you to reach your goals.
If you want to sell art online, you will need to revise your goals and online sites continually.
Today’s challenge is something you will not be able to complete in one day. To be more productive you will want to develop a schedule for when you will be able to spend some time to revise an old post.
When you are scheduling next months blog posts, take some time and schedule time to revise your older posts. Between writing new content and revising older content you will be building brand awareness and in time make a strong online presence.
You might also be interested in:
- Sell Art Online Startup Plan
- 110 Art Blogging Ideas
- The Importance of Good Content For Your Art Business
- How to Write a Content Marketing Plan That Increases Art Sales
Content Marketing For Artist Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing For Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing For Artist Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
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Are You Struggling with Your Writing Skills?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.