Selling art online is a numbers game. You need to drive people to your online gallery to see your artwork if you wish to sell them.
Blogging has been proven to be one of the best ways to drive traffic to your art blog.
Blogging also helps establish you as an expert in your field, which is another excellent way to sell more artwork online.
However, writing new content takes up a lot of time, and there will be times throughout the year when you can not devote time to writing new blog posts, like during the Christmas season.
Would you like to boost your organic traffic without publishing new content?
If the answer is yes, you are in luck because you can revise your old blog posts to boost traffic.
When time is limited, you can spend a few minutes revising and updating old content to boost your traffic and increase your online art sales.
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Revising Old Blog Posts Benefits
Just like your art, your writing skills become better over time.
The good news is that you can revise your older posts at any time and optimize the SERP and conversion rate.
What is SERP?
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other effects such as advertisements. (Source: Wikipedia)
Why is SERP relevant?
SERP is essential because it gives your target audience a chance to discover your blog posts and artist website in the search engines like Google and bling.
What Is Conversion Rate?
Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it! (Source: WordStream)
Improving SERP and increasing your conversion rate is art marketing 101 and should be on the top of your to-do list.
Scheduling time every month to revise old material will increase your organic traffic and overall art marketing.
The best part is that you don’t need to make significant changes to your blog posts to gain more website visitors.
All you have to do is optimize your old posts through a proven keyword research process that will increase the chances of people finding your online gallery in Google’s search results.
A great way to increase online art sales is to publish new information regularly.
How To Write Art Blog Posts That Sell Art
Revise An Old Post Checklist
When it is time to revise a blog post, you will want to focus on five areas of the article.
- Inbound Links
The easiest way to get the job done is by going down the checklist above. Not only will you save time revising your posts, but you will also be able to make essential changes that will boost traffic to your website.
It doesn’t matter how many times you proofread your articles. There will always be mistakes you overlook or outdated content.
One way to minimize the mistakes is using a grammar checker, like Grammarly.
Grammarly is a software that helps you write mistake-free content by checking for grammar, punctuation, and spelling errors.
The best part about Grammarly is that it is free to use and available as a browser extension or desktop app.
Grammarly is designed to work with Google Chrome, Firefox, Safari, Microsoft Edge, and Internet Explorer.
The software integrates seamlessly with Gmail, Facebook, Twitter, Linkedin, Salesforce, and other platforms you are probably already using.
Once Grammarly has been installed in your browser or as a desktop app, the software will proofread everything you type online.
An essential part of revising content is checking for missed grammar and spelling mistakes. The editing process can be daunting, but tools like Grammarly make the job easier.
Images provide value to a post. They break up the text and make it easier to read.
In addition, images can help with SEO when used correctly.
When you revise an old post, be sure to add new images relevant to the topic.
If you have a hard time finding new images, consider using royalty-free photos from websites like Pixabay. Pixabay is a great place to find free images for commercial use.
Images provide extra value to a post, but they can slow down your site if you’re not careful.
Compress your images using a tool like TinyPNG to reduce the file size without losing any quality.
When a file size of an image is too large, it will slow down the page’s load speed, which will lower your rankings on search engines.
Edit and resize older blog posts images with Adobe Photoshop and compress them with TinyPNG.
Update Old Articles
Google has a sophisticated algorithm that affects PageRank.
The latest Google Panda Update penalizes posts with poor quality content.
Material that is outdated or thin could have an impact on search results.
The Web is a very competitive place.
You want to optimize every post to get an edge over your competition.
Treat your artist blog like a fresh bakery.
Would you like to go into a bakery looking for a fresh loaf of bread and pastries only to find old, outdated products?
Providing a pleasant experience for your audience will keep them returning to your site.
Research existing content before you decide to update information in the article. A good example is Facebook. Facebook is constantly changing how to market on its platform. If you are writing a tutorial on how to sell products on Facebook and the article has not been updated in a couple of years, you might want to consider rewriting that post.
Internal links are links you add to your website that point to other pages on your site.
Internal links are beneficial for two reasons:
They help people discover new content on your website.
They help Google determine the importance of pages on your website.
When you revise an old post, be sure to add internal links to related posts on your website.
Adding internal links to your posts is an easy way to improve your website’s SEO.
External links are links you add to your website that point to other websites.
External links are beneficial because they provide extra value to the topic you write about and back up your thoughts with other publishers’ views.
Google rewards websites that provide the best content, and adding internal and external links helps accomplish that goal.
When you revise old posts, be sure to add external links to authoritative websites related to the topic.
Many writers forget how important it is to include external links in their writing because they are focused on getting their point across.
Adding links can clutter your content, but it should not deter you from adding them.
It can be challenging to revise old blog posts and include internal and external links, but it is well worth the effort. A great blog post is a post that is explicit content about a specific topic.
When revising an article, take a look at the title and consider if it is strong enough.
If not, change the title to reflect the current content of the post and include keywords that will help people find your blog. Place the keywords at the beginning of the title.
A good rule of thumb for writing titles is to make them as descriptive as possible without going overboard.
The title is one of the most critical factors for ranking your post on Google, so make sure you do not overlook the importance of a title.
Just because you write great content does mean that the piece of content you publish will be read. If a title does not catch a person’s attention they will click on a different link.
Use Internal Links To Increase Art Blog Traffic
The last thing you will want t0 to look at is your call to action.
A call to action is a statement or instruction that encourages a person to take a specific action.
When you revise an old post, be sure to add a call to action at the end of the post.
For example, you could ask your reader to leave a comment, subscribe to your blog, or visit your online shop.
A solid call to action can encourage readers to take the desired action you want them to take.
Final Thoughts On Revising Older Content
Revising posts takes less time than writing new blogs. It is possible to take cook content and refresh it to make it a great article that everyone will want to read. The first step is to follow the simple steps outlined above and use tools like Grammarly for grammar and SEMRush for SEO and keywords.
After you have finished revising the post, change the publication date to increase search traffic, and don’t forget to share it on social media.
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